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You don't have to wear a suit to write enterprise apps! is the leading cloud platform for social and mobile enterprise apps, with a community of hundreds of thousands of developers building scalable, secure web and mobile applications, from quick customizations of existing Salesforce functions to major Enterprise Resource Planning systems. This session explains why you should take a look at, and gives you everything you need to leverage your existing web and mobile dev skills to get started building enterprise apps in the cloud.

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  1. 1. Force.comA Walk on the EnterpriseSidePat PattersonPrincipal DeveloperEvangelist@metadaddy
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions provesincorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-lookingstatements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projectionsof subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management forfuture operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate ofgrowth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivateour employees and manage our growth, new releases of our service and successful customer deployment, our limited history products, and utilization and selling to larger enterprise customers. Further information on potential factors that couldaffect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter endedJuly 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available and maynot be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features thatare currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. AgendaWhat is kinds of apps Native Connected Web App Connected Mobile App
  4. 4. Customers, Partners, and Employees AreDemanding a New Generation of Apps. Now. 456 Million Tablets at Work 782 Million Smartphones at Work 2009 2010 2011 2012 2013(E) 2014(E) 2015(E) 2016(E)
  5. 5. “80% of new commercial enterprise apps will be deployed on cloud platforms in 2012”IDC Predictions 2012: Competing for 2020
  6. 6. The Salesforce Platform Your Apps Our Apps Any Apps Salesforce Touch Platform Chatter Salesforce Identity AppExchange Heroku
  7. 7. 800,000developers
  8. 8. 25 Billiontransactions last month
  9. 9. 2.5x increase indemand forForce.comdevelopers
  10. 10. Data-driven business apps Declarative app builder Programmatic interface
  11. 11. Declarative?What does that evenmean?
  12. 12.
  13. 13. An hour or two later… Simple schema Data entry Public web site
  14. 14. Integration?REST, SOAP, OAuth –we have it covered
  15. 15. Create a Public API Web Services Methods Public or Private Endpoint REST or SOAP
  16. 16. Another few minutes… REST API Authenticated Access Eclipse Plugins
  17. 17. Mobile?Native, HTML5, hybrid –have it your way
  18. 18. A few minutes more… Salesforce Mobile SDK Native/Hybrid/HTML5 OAuth Framework
  19. 19. ConclusionTry the WorkbookInstall the HerokuPlugin for EclipseInvestigate the Salesforce Mobile SDK
  20. 20. Resources @forcedotcom #askforce
  21. 21. Thank you!Pat PattersonPrincipal DeveloperEvangelist@metadaddy