Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
How to Turn Your Email Program Into a Revenue Generating MachineJennifer Soares
Email marketing is the most effective digital channel for opening doors and driving revenue. But before you can unlock its full potential, your message needs to reach the inbox and resonate with your audience. Join us for a deep dive into the world of email marketing optimization and how to maximize the impact of your campaigns.
Optimisator : 8 Ways Analytics Helps Your Business Grow Optimisator
Organizations, people, and things are generating massive amounts of data every day. In a 24-hour period, we collectively send 294 billion e-mails and 500 million tweets. We plug 3.5 billion searches into Google. Our connected cars generate a whopping four petabytes of data. Even our watches, fridges, and TVs are constantly creating and sharing data.
By Optimisator
Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
How to Turn Your Email Program Into a Revenue Generating MachineJennifer Soares
Email marketing is the most effective digital channel for opening doors and driving revenue. But before you can unlock its full potential, your message needs to reach the inbox and resonate with your audience. Join us for a deep dive into the world of email marketing optimization and how to maximize the impact of your campaigns.
Optimisator : 8 Ways Analytics Helps Your Business Grow Optimisator
Organizations, people, and things are generating massive amounts of data every day. In a 24-hour period, we collectively send 294 billion e-mails and 500 million tweets. We plug 3.5 billion searches into Google. Our connected cars generate a whopping four petabytes of data. Even our watches, fridges, and TVs are constantly creating and sharing data.
By Optimisator
The key to successful business is & always has been having clients with good quantity & quality. In today’s marketing world Lead Generation is the way for attaining clients for any business. It has evolved a lot and has taken over multiple forms including cold calling, social media marketing, email campaign, webinars & much more. With this PowerPoint Presentation, we have given a general overview about Lead Generation and how it can help you in succeeding in your Business.
Many B2B companies have misconceptions about what marketing automation is and how effective the software is. These slides will help you to understand the great benefits marketing automation can bring.
Newsletters or Emails: Which Choice Is Better For Your Business?Jan Sandhouse Hurst
Looking at ways to communicate with your audience in ways that will build stronger relationships and boost the effectiveness of your communications? Then you should be considering both newsletters and emails. The answer may surprise you.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
Bombora - Intent data - The secret to smarter sales prospecting? - April 2016 Bombora
With increasing sophistication of marketing, flow of leads is not the problem – rather understanding which leads are worth following up is now the challenge for sales teams. Intent data can help marketing and sales teams to easily determine which leads are ‘worthy’.
This presentation was from a recent webinar, presented by Charles Crnoevich, Sales Director at Bombora. Charles discussed what intent data is and how it can be applied for smarter sales prospecting (in particular outbound calling).
The presentation also covers best practice case studies of how B2B companies are using intent data to optimise their lead-gen processes.
Digital transformation: How communications service providers can thrive in th...Tata Consultancy Services
Navigate the path to successful digital transformation. Through deep industry expertise, modular, customizable solutions that meet real needs, we help you stay ahead of customers’ needs and reduce costs.
Day 2 Panel @ OMS 2012 about cross-channel marketing best practices. Panel included:
Michelle Fitzgerald, Jason Pinto, CMO, Jon Oakes, Des Cahill, Dan Siroker, and Stephanie McReynolds. Companies represented: Teradata, InterlinkOne, Ensighten, Optimizely, and L2.
A Beginner’s Guide to Successful Email Mailing In 2021Tool For Bsiness
Email Marketing is a brilliant digital marketing strategy to connect with potential customers. This involves the use of emails for promoting the brand and sells products or services to targeted customers. Toolforbusiness.com
6 Reasons why you can't afford to go without Marketing AutomationLuiz Cent
Marketing Automation software to help your business find more customers online. Nurture your customers by sending personalized content that engages them based on their behaviors.
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
With all the talk about predictive, a new question is emerging - can you identify prospects who are in-market but not on your site? Is intent data a good source of net new leads?
Best AI Email Marketing Tools in 2024.pptxVanator Assist
AI Email marketing tools have now been established as a prominent medium for communication in marketing.
Most consumers now choose email as their preferred method of communication with brands, and it’s also one of the most basic methods to reach out to your audience directly.
It offers an amazing outcome for your business while minimizing are concerns for users.
It takes more than just writing copy and clicking send to effectively market emails. The finest AI email marketing tools are those that have undergone thorough classification, experiments, and optimization.
The key to successful business is & always has been having clients with good quantity & quality. In today’s marketing world Lead Generation is the way for attaining clients for any business. It has evolved a lot and has taken over multiple forms including cold calling, social media marketing, email campaign, webinars & much more. With this PowerPoint Presentation, we have given a general overview about Lead Generation and how it can help you in succeeding in your Business.
Many B2B companies have misconceptions about what marketing automation is and how effective the software is. These slides will help you to understand the great benefits marketing automation can bring.
Newsletters or Emails: Which Choice Is Better For Your Business?Jan Sandhouse Hurst
Looking at ways to communicate with your audience in ways that will build stronger relationships and boost the effectiveness of your communications? Then you should be considering both newsletters and emails. The answer may surprise you.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
Bombora - Intent data - The secret to smarter sales prospecting? - April 2016 Bombora
With increasing sophistication of marketing, flow of leads is not the problem – rather understanding which leads are worth following up is now the challenge for sales teams. Intent data can help marketing and sales teams to easily determine which leads are ‘worthy’.
This presentation was from a recent webinar, presented by Charles Crnoevich, Sales Director at Bombora. Charles discussed what intent data is and how it can be applied for smarter sales prospecting (in particular outbound calling).
The presentation also covers best practice case studies of how B2B companies are using intent data to optimise their lead-gen processes.
Digital transformation: How communications service providers can thrive in th...Tata Consultancy Services
Navigate the path to successful digital transformation. Through deep industry expertise, modular, customizable solutions that meet real needs, we help you stay ahead of customers’ needs and reduce costs.
Day 2 Panel @ OMS 2012 about cross-channel marketing best practices. Panel included:
Michelle Fitzgerald, Jason Pinto, CMO, Jon Oakes, Des Cahill, Dan Siroker, and Stephanie McReynolds. Companies represented: Teradata, InterlinkOne, Ensighten, Optimizely, and L2.
A Beginner’s Guide to Successful Email Mailing In 2021Tool For Bsiness
Email Marketing is a brilliant digital marketing strategy to connect with potential customers. This involves the use of emails for promoting the brand and sells products or services to targeted customers. Toolforbusiness.com
6 Reasons why you can't afford to go without Marketing AutomationLuiz Cent
Marketing Automation software to help your business find more customers online. Nurture your customers by sending personalized content that engages them based on their behaviors.
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
With all the talk about predictive, a new question is emerging - can you identify prospects who are in-market but not on your site? Is intent data a good source of net new leads?
Best AI Email Marketing Tools in 2024.pptxVanator Assist
AI Email marketing tools have now been established as a prominent medium for communication in marketing.
Most consumers now choose email as their preferred method of communication with brands, and it’s also one of the most basic methods to reach out to your audience directly.
It offers an amazing outcome for your business while minimizing are concerns for users.
It takes more than just writing copy and clicking send to effectively market emails. The finest AI email marketing tools are those that have undergone thorough classification, experiments, and optimization.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
Email marketing is an essential part of the overall digital marketing strategy for most businesses. One element that businesses should definitely work on in their marketing stack, regardless of their type of business.
The digital landscape is continually evolving, and as more users access the web via a multitude of devices, responsive web design has become a fundamental aspect of modern web development. In this comprehensive guide, we will explore the world of responsive web designs, delving into its PPC Management Service origins, core principles, impact on user experience, and best practices for creating websites that adapt seamlessly to the diverse screens and devices used by today's audience.
In this article, we will be discussing the secret email system, its benefits, and how it can help businesses and individuals to achieve their goals. We will also provide insights into the features of the secret email system that sets it apart from other email marketing tools in the market.
Graduating from Email Marketing to Marketing Automation
MArkEtinG AutoMAtion is technology
that allows you to nurture leads through automated
campaigns. Because marketing automation uses email
as one of its methods for engaging customers, we are
often asked, “What is the difference between Marketing
Automation and Email Marketing?” For small businesses,
marketing automation is a tool to take your marketing to
the next level while saving your organization’s resources
in the long run. Marketing automation builds upon your
email marketing strategies to produce superior results.
In this paper, we’d like to show you what marketing
automation can do for you and help you decide if
your organization is ready to graduate to a marketing
automation solution.
TechZoneLink.blogspot.com is a vibrant hub for all things tech-related, curated by a passionate and knowledgeable blogger. Offering insightful reviews, handy how, and the latest updates in the ever-evolving tech landscape, this site is a go-to destination for tech enthusiasts seeking informed opinions and practical advice. With a knack for simplifying complex tech jargon and a commitment to keeping readers informed, it's a space where innovation meets accessibility. Whether exploring gadget reviews or diving into the intricacies of emerging technologies, visitors can count on finding engaging and valuable content.
Research conducted earlier this year by Demand Metric confirmed that email is still the most favored marketing channel for businesses. Even with the growing popularity of social media, email remains at the top of the heap.
This report details results from the Demand Metric study on B2B email marketing effectiveness, whose goal was to understand how effective email is as a marketing channel, and specifically to understand the impact of multiple factors known to negatively impact email marketing effectiveness.
To obtain this document, visit us at http://www.demandmetric.com/register
In this article we are going to discuss about how the best marketing automation helps you promote your small business. Marketing automation, when done right, takes care of the jobs that no one else has time for. It's like having a third employee without having to hire one.
Unlike industrial processes, implementing a marketing automation will not make your marketers' jobs obsolete; rather, it will make them more effective.
Email marketing has been shown to be one of the best ways to build and maintain
relationships with your clients and prospects, but you can’t just throw up your mailing list and
expect results. You need the right tools in place to ensure that your email campaigns are
reaching their intended recipients, getting opened, and driving conversions to new business
or additional sales. That’s why we put together this list of the 5 best email marketing tools on
the market today—so you can choose the right one for your business
World's First AI Powered List Build & Optimization AppDulalChandraMondal
InboxSumo AI is a cutting-edge software application powered by the advanced GPT-4 technology. It offers a unique blend of list building, email marketing, and sales automation capabilities, all designed to help businesses acquire fresh leads effortlessly and send targeted email campaigns on autopilot.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
Are you looking for email marketing service company? Maxtra provides results-oriented email marketing services that help you to maximize sales and ROI of your business. https://www.maxtratechnologies.com/email-marketing-service
In today’s digital age, email marketing remains a critical component of a comprehensive marketing strategy, offering unparalleled reach, engagement, and conversion rates.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
EmailWing
1.
2. EmailWing is a company specialized in
permission-based email marketing, offering consulting
services and an easy to use email marketing platform.
EmailWing platform represent a modern and a fast
email marketing tool, it addresses to any type of
business, from start-ups to growing companies.
3. With low costs and an easy to use interface the
email marketing activity can be assimilated by any
company, with minimal effort.
4. Deliverability
Statistics shows that approximately 20-30% of
sent emails never make it to Inbox. Most of these
reach in Junk folder or are blocked by different filters.
Deliverability rate is linked to the sender reputation,
in this case EmaiWing offers you the opportunity to
build a good ISP reputation from the start using only
the best practices in email marketing.
5. Analysis and interpretation behavioral data
For an effective email marketing, you need
more than just statistics, you need data on which you
can make a fundamental decision. EmailWing
provides detailed reports, accurately measuring the
effectiveness of each campaigns sent. Automatic
integration with Google Analytics, EmaiWing has the
abillity to determine campaign effectiveness - ROI
(Return On Investment).
6. The success of a campaign is beyond the simple
measurement of the interaction, so EmailWing focus, is
to provide data which can take decisions based on the
optimization and improvement of future
communications.
