1. Empathy Map & Problem
Statement

2. Say
• “The students who are now looking for jobs are looking to
have more of an interactive relationship with companies.
They want to build a relationship and find out about
culture.”
• “They want to know what sort of internal development
programs companies have to support them. Do you have a 6
month rotational program? What are you offering
employees so they learn new skills. Tuition
reimbursement?”
• “Other companies are more aggressive in their allocation.
Companies like Adobe and Yahoo who will say 25% new
hires in this fiscal year need to be new grads.”
• “I see them doing a better job with creating entry level
positions to attract new grads. Even though we know our
demographic is aging and we want to infuse our company
with younger talent, we don’t have job descriptions that
allow for young grads.”
• “All of our job descriptions require five to ten years
experience, yet we have an internship program that gives
students important time based projects , autonomy and
requires tangible deliverables. That notion doesn’t translate
to our view of hiring new grads.”
• “We had 8,000 applicants for 130 internships.”
• “A few years ago, the average age at XX was
43….not sure what it is now”
• “I feel that as a mature company and one that is
trying to attract emerging talent, we need to
incorporate some sort of 30, 60, 90 day programs
for new grads that come on board. We have
components of that at XXX but there is nothing
structured.”
• “I think that every company has a responsibility to
have a support system for new employees but I
don’t know if it has to be any different level of hand
holding than any new hire that starts.”
“Hunter”: 38 yrs old, 10+ yrs in University
Recruiting for corporate, SME, expectant Mom,
youthful energy

3. THINK
• Our approach is too
traditional
• We do a lot of work on the
front end, but not the back
end
• Not sure our offer is
compelling or competitive
• XX doesn’t like hiring fresh
people
• What’s the risk of
approaching long-term like
we do short term?
FEEL
• Concern
• Frustration
• Pride
• Behind

4. Problem Statement
Hunter needs a better way to retain top interns.
Insights: Many companies are struggling with this problem; if you
can’t attract younger talent, where is your company’s future?;
Culture fit is increasingly more important.