EL Education's Teacher Potential Project aims to provide substantial support to high-needs schools and districts to help English Language Arts teachers meet the demands of new literacy standards. The project offers a year of professional development focused on curriculum implementation, teaching strategies, and classroom management, along with access to an online community of educators. Participating districts must meet criteria around percentages of students receiving free/reduced lunch and numbers of novice ELA teachers. The support provided is intended to benefit both teachers and students through research on job satisfaction, teaching efficacy, and student achievement.