Sunburn is celebrating its 10th anniversary and is considering two concepts for the event - a Sunburn Marathon held over five days across four major Indian cities culminating in Goa, or sticking with the conventional single-location Sunburn in Goa. The Sunburn Marathon would spread electronic dance music culture more widely but would also increase overhead costs and be more taxing on performing artists. The conventional approach focuses on partnerships to reduce travel costs for attendees and promotions through clubs, bars and social campaigns to build the Sunburn brand.

1. OUTLOOK FOR SUNBURN IN ITS 10TH YEAR
- Presented by
Elroy Rodrigues
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2. What is Sunburn?
 EDM festival bring together Music,Entertainment,food
and shopping.
 Launched in 2007 it is considered asia’s largest music
festival.
 Sunburn was ranked the 9Th best festival in the world by
CNN in 2009.
 Sunburn has many well known artists playing
simultaneously.
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3. Concept 1: The Sunburn Marathon
 A five days event.
 Will happen across for metropolitan cities nationwide viz;
 Mumbai
 Kolkata
 Delhi
 Bengaluru
 The Finale would culminate in Goa.
 Having the media partners coer the event
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4. Advantages
 Spreading the EDM Culture.
 People need not travel to one common
destination.
 Increase in sales by tapping the major
metropolitan cities.
 Creating a buzz in the minds of the people and
reinstating the brand in the minds of the people.
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5. Disadvantages
 Increased Overheads.
 Tight schedule for the artists.
 Need for more Manpower.
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6. Concept 2: Conventional Sunburn
 Tie up with travel agencies to reduce travelling
expenses for people attending sunburn.
 Associations with social campaigns to built a
good image. For ex; donations made to people
affected by the chennai floods.
 Heavy promotions at pubs, disco’s, clubs and high
end restrobar’s.
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7.  Broadcasting live on youtube and installation
of projector’s at clubs, cafe’s and high end
restrobar’s.
 A rain dance segment could be added to the
programme list to entice more crowds.
 Airing Sunburn advertisements on music
channels would help create more awareness
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8. Conclusion
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