The document discusses the key features of Eloqua, a marketing automation platform. It highlights Eloqua's capabilities for data management, segmentation, personalization, multi-channel campaigns, lead scoring, sales enablement, and reporting. Key benefits mentioned include the ability to clean, standardize, and de-duplicate data from multiple sources; easily target customers based on their profiles and engagement data; run automated nurturing campaigns; and integrate with major CRM systems.

1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Eloqua – a Better Idea
Campaigns
Automated/Nurturing/Drip/
Triggered
Reporting
Multi-Channel
Data
Management
Targeting/
Segmentation
Scoring
Sales
Enablement

2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Eloqua – a Better Idea
- Multiple data sources
- Clean, Standardize & Dedupe
- Provide great data for Segmentation
Data Management
- Easy UI to target based on:
- Customer profile data
- Customer engagement (DBL) data
- Account-based Marketing
- Personalization & Dynamic Content
Targeting/Segmentation/Personalization
- Choose channels based on customer
preferences
- Leads to better engagement
- Email, SMS, Social, Direct Mail, CC
All Channels Supported
- At the Customer & Account Level.
Lead Scoring & Management
- Automated lights-out:
Welcome/Reactivation/Renew…
- Nurture campaigns  4X engagement
- See entire campaign flow on
Campaign Canvas
- Scalable from SMB to Enterprise
Campaigns
- OOTB integrations with major CRM systems
- Provide MQLs to Sales with summary of
their DBL/Activity
- Enable Sales to use Marketing-branded
emails to send to clients
Sales Enablement
- Close the loop with Dashboards and
effectiveness reporting.
Reporting
Campaigns
Automated/Nurturing/Drip/
Triggered
Reporting
Multi-Channel
Data
Management
Targeting/
Segmentation
Scoring
Sales
Enablement