Paul Accinno – Traditional vs Digital AdvertisingSean Bradley
During this session we will focus on 3 key areas of developing a marketing plan.
1. How to develop an integrated marketing budget.
2. How to evaluate traditional and digital media
3. How to create impact with your marketing plan
We find that many dealers struggle with these 3 key steps mainly due to constantly increasing media options they face. In step one we discuss the fundamentals of creating a media budget that is appropriate…
• For Your Dealership size
• For Your Brand
• For Your Location and Market Size
Next we discuss how to evaluate traditional and digital media from a tactical standpoint including…
• What is the Function of Each
• How to measure audience delivery
• How to measure conversions
Finally we determine the proper mix of….
• Brand Advertising,
• Promotional Activity and
• Lower funnel marketing
Paul Accinno – Traditional vs Digital AdvertisingSean Bradley
During this session we will focus on 3 key areas of developing a marketing plan.
1. How to develop an integrated marketing budget.
2. How to evaluate traditional and digital media
3. How to create impact with your marketing plan
We find that many dealers struggle with these 3 key steps mainly due to constantly increasing media options they face. In step one we discuss the fundamentals of creating a media budget that is appropriate…
• For Your Dealership size
• For Your Brand
• For Your Location and Market Size
Next we discuss how to evaluate traditional and digital media from a tactical standpoint including…
• What is the Function of Each
• How to measure audience delivery
• How to measure conversions
Finally we determine the proper mix of….
• Brand Advertising,
• Promotional Activity and
• Lower funnel marketing
Marketing Analytics - Multi-Channel RetailingJames Young
This analytics project analyzed a company's sales and marketing dataset to determine which channel has the most potential to maximize growth (Retail, Catalog, or Website). This project answered the following questions:
What channel should strategic development be focused on to maximize growth?
Do customer segments correlate to a channel?
How do we determine synergies between the various sales channels?
Does demographic data correlate to a channel and push revenues into the other channels?
Are demographics and synergies important to growth of the company?
How important are the rules used to create smart beta portfoliosRalph Goldsticker
Most Smart Beta presentations are about: “What and Why?”
This presentation addresses: “Do the rules used to construct a Smart Beta portfolio matter?”
Our approach was to use alternative portfolio construction rules to simulate multiple 25-year return histories for Low Volatility, Fundamental Indexing and Momentum strategies, and then compare their average returns, risks, drawdowns and factor exposures.
How important are the rules used to create smart beta portfoliosRalph Goldsticker
Most Smart Beta presentations are about: “What and Why?”
This presentation addresses: “Do the rules used to construct a Smart Beta portfolio matter?”
Our approach was to use alternative portfolio construction rules to simulate multiple 25-year return histories for Low Volatility, Fundamental Indexing and Momentum strategies, and then compare their average returns, risks, drawdowns and factor exposures.
My presentation at The Richmond Data Science Community (Jan 2018). The slides are slightly different than what I had presented last year at The Data Intelligence Conference.
Technology companies are uniquely valuable, and much of that value is tied to intellectual property, and the protection afforded by strong patents. But with changing patent law, patent trolls, and some inventors openly giving up their patent rights, what's the best way for your technology company to secure and maximize the value of your intellectual property? With an emphasis on preparing for an M&A event, patent experts from across the industry will discuss the best strategies...
If you have technology without a patent
If you have a patent pending
If you have a patent granted
Plus, a round table discussion on Elon Musk's recent decision to renounce enforcement of thousands of Tesla patents. Good idea? Bad idea? Could Musk be starting a new trend? Join us August 27 for this and more, answering vital questions regarding patents, technology and M&A.
In this webinar, Sageaworks presents some of the methodologies that institutions are most likely to use with CRE or commercial real estate pools under the CECL model. The recording is accessible here: http://web.sageworks.com/cecl-methodology-webinar-series/
Optimizing Assortments by Focusing on Attribute-Based Demand PatternsG3 Communications
View the full webcast here: http://rtou.ch/2p7g5qg
Learn how to analyze the everyday shopper’s buying behavior using retail data pattern recognition principles and applying those to the average retail environment. Kevin Stadler, President & CEO, and Marsha Shapiro, SVP of Product Management from 4R Systems present a unique approach to consumer patterns and how Assortment Optimization applies. They will cover:
· Retail data pattern recognition guiding principles
· Roadmap to applying consumer pattern principles within the retail environment
· Best uses in retail & key learnings
· Examples and applicability in Assortment Optimization
Risk Analysis for Strategic Decisions – Some Useful ToolsJerry Boger
Tools of decision and risk analysis applied to product commercialization projects. This presentation was originally published on the Project Management Institute Rochester Chapter website.
Marketing Analytics - Multi-Channel RetailingJames Young
This analytics project analyzed a company's sales and marketing dataset to determine which channel has the most potential to maximize growth (Retail, Catalog, or Website). This project answered the following questions:
What channel should strategic development be focused on to maximize growth?
Do customer segments correlate to a channel?
How do we determine synergies between the various sales channels?
Does demographic data correlate to a channel and push revenues into the other channels?
Are demographics and synergies important to growth of the company?
How important are the rules used to create smart beta portfoliosRalph Goldsticker
Most Smart Beta presentations are about: “What and Why?”
This presentation addresses: “Do the rules used to construct a Smart Beta portfolio matter?”
Our approach was to use alternative portfolio construction rules to simulate multiple 25-year return histories for Low Volatility, Fundamental Indexing and Momentum strategies, and then compare their average returns, risks, drawdowns and factor exposures.
How important are the rules used to create smart beta portfoliosRalph Goldsticker
Most Smart Beta presentations are about: “What and Why?”
This presentation addresses: “Do the rules used to construct a Smart Beta portfolio matter?”
Our approach was to use alternative portfolio construction rules to simulate multiple 25-year return histories for Low Volatility, Fundamental Indexing and Momentum strategies, and then compare their average returns, risks, drawdowns and factor exposures.
My presentation at The Richmond Data Science Community (Jan 2018). The slides are slightly different than what I had presented last year at The Data Intelligence Conference.
Technology companies are uniquely valuable, and much of that value is tied to intellectual property, and the protection afforded by strong patents. But with changing patent law, patent trolls, and some inventors openly giving up their patent rights, what's the best way for your technology company to secure and maximize the value of your intellectual property? With an emphasis on preparing for an M&A event, patent experts from across the industry will discuss the best strategies...
If you have technology without a patent
If you have a patent pending
If you have a patent granted
Plus, a round table discussion on Elon Musk's recent decision to renounce enforcement of thousands of Tesla patents. Good idea? Bad idea? Could Musk be starting a new trend? Join us August 27 for this and more, answering vital questions regarding patents, technology and M&A.
In this webinar, Sageaworks presents some of the methodologies that institutions are most likely to use with CRE or commercial real estate pools under the CECL model. The recording is accessible here: http://web.sageworks.com/cecl-methodology-webinar-series/
Optimizing Assortments by Focusing on Attribute-Based Demand PatternsG3 Communications
View the full webcast here: http://rtou.ch/2p7g5qg
Learn how to analyze the everyday shopper’s buying behavior using retail data pattern recognition principles and applying those to the average retail environment. Kevin Stadler, President & CEO, and Marsha Shapiro, SVP of Product Management from 4R Systems present a unique approach to consumer patterns and how Assortment Optimization applies. They will cover:
· Retail data pattern recognition guiding principles
· Roadmap to applying consumer pattern principles within the retail environment
· Best uses in retail & key learnings
· Examples and applicability in Assortment Optimization
Risk Analysis for Strategic Decisions – Some Useful ToolsJerry Boger
Tools of decision and risk analysis applied to product commercialization projects. This presentation was originally published on the Project Management Institute Rochester Chapter website.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
2. Today’s Agenda - 7 Steps to Better Models Identify the business problem Data audit - what data types are most useful and how much do I need? Exploratory data analysis Data quality - how to deal with missing data and outliers Identifying your most predictive variables Transforming your variables Choose the best modeling approach Make sure the model makes sense Model validation - the Melatonin of modeling When to re-build your model
136. Develop retention and prospecting plans with customized offers (e.g., free CD’s based on their particular tastes in music)===>> improved customer up-sell and retention and better prospecting!
137. EliteSuburbs UrbanCores PRIZM cluster composition for segments Modeled C1 C2 S1 S2 S3 U1 U3 Segment 1 1.6 2.4 31.2 4.0 12.8 12.0 34.4 2 2.4 16.356.5 1.6 0.8 13.7 4.0 10 5.5 28.4 11.0 5.5 18.1 1.6 4.7 19 2.8 2.8 10.1 32.1 4.6 2.8 0.0 20 5.5 0.9 18.4 22.9 2.8 0.0 0.0 TOTAL 6.0 9.5 24.0 14.9 11.0 6.1 4.9 Top demi-decile, i.e., those most likely to become season ticket holders
164. news events which affect attitudes about your product -- for better or worseMortgage bankers
165. Summary - 7 Steps to Better Models Identify the business problem Data audit - what data types are most useful and how much do I need? Exploratory data analysis (Data visualization!) Data quality - how to deal with missing data and outliers Identifying your most predictive variables Transforming your variables Choose the best modeling approach - a cookbook approach Make sure the model makes sense Model validation - the Melatonin of modeling Model maintenance