Ellen Soto Sample Work

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A small sampling of my advertising and promotion professional work.

Promotional greeting card for PBS cooking series “Seasonings”

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Print ad: Miami Herald Sun Sentinel Palm Beach Post

Print ad: Miami Herald Sun Sentinel Broward Times

Print ad: PLAYBILL Miami Performing Arts Center

Press Kit Michelle Bernstein, Series Host

Press Kit Freddy & Kendra Holliday Series Hosts

Children’s on-air, online & community outreach initiative

For Immediate Release Contact: ELLEN SOTO at 305.424.4040 or [email_address] WPBT · PO Box 610002 · Miami, FL · 33262-0002 channel2.org / KidVision.org KIDVISION PUTS HURRICANE SAFETY TIPS INTO THE PALM OF KIDS’ HANDS iPod Spots That Children & Parents Can Download Miami - July 26, 2006 -- As another active hurricane season looms in South Florida, KidVision offers a way to put hurricane safety tips right into kids’ hands. KidVision Lessons Just For Kids is a WPBT Channel 2 podcast destination providing quick, engaging spots that kids and their parents can download onto a handheld iPod via iTunes or watch directly on their home computers by either visiting www.channel2.org or going to their iTunes desktop file. In short streaming vignettes, young children are taught what to do when the power goes out, some fun indoor activities and safe places to be during a storm. Peter the Pelican, a friendly, animated character, interacts with young actors to help deliver messages in a fun, easy-to-understand manner. These 30 to 90-second videos come from a series of on-going learning spots which air daily during Channel 2’s KidVision programming. Other on-air spots include, “Protecting the Planet,” providing eco-friendly lessons in recycling and saving water, trees, and electricity; “Happy to Help,” demonstrating ways to care about and help others; and “Being a Buddy,” messages on cooperation and socialization. More spots in rotation cover nutrition, media literacy, and the importance of staying fit. Podcasting is part of WPBT’s continued effort to broaden the boundaries of providing educational content on demand to more South Florida families. Visit the Channel 2 website at www.channel2.org , scroll to the Podcasting section, and select KidVision Lessons Just for Kids .

Based in Santa Fe, Kimberly deCastro launched her small business, Wildflower International, Ltd., in 1991. Since leading the company to its first federal contract with the U.S. Department of Energy, Kimberly deCastro has continued to guide Wildflower International in the role of chief executive officer. In 2021, Wildflower announced its platinum partnership with The Women’s Center. Founded in 1974, The Women’s Center is a nonprofit providing mental health services to thousands of community members every year. Funds raised are allocated to therapy sessions and support groups. The organization held its 2021 Virtual Leadership Conference on April 9, 2021. The virtual conference featured multiple keynote speakers, including journalist Julie Donaldson, who shared her experience of facing adversity throughout her career. Jacki Zehner and Jummy Olabanji participated in a panel discussion addressing the importance of community service. Other topics covered throughout the day included the power of trauma and humility in leadership. Additionally, the program featured a special musical performance by Michael Franti.

Press Release 1

Jennette Dielmann

Why plan for growth and change, when it seems so much easier to simply react? When there is a distinct and shared vision for your community - when residents, businesses and local government anticipate a sustainable town with cohesive and thriving neighborhoods - you have the power to conserve your beautiful natural spaces, enhance your existing downtown or Main Street, enable rural areas to be productive and prosperous, and save money through efficient use of existing infrastructure. This is the dollars and sense of smart growth. Success is clearly visible in Maine, from the creation of a community-built senior housing complex and health center in Fort Fairfield to conservation easements creating Forever Farms to Rockland's revitalized downtown. Communities have options. We have the power to manage our own responses to growth and change. After all, “Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” - Richard I. Winwood And in the end, this means that our children and their children will choose to make Maine home and our economy will provide the opportunities to do so. The Summit offers you a wonderful opportunity to be a part of the transformative change in Maine that we’ve seen these gatherings produce. We encourage you to consider the value of being actively involved in growing Maine’s economy and protecting the reasons we choose to live here.

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Author Amy Neumann will suggest simple acts that you can do to make a difference during a free online talk at 6:30 p.m. on Wednesday, Sept. 9, 2020. Neumann is the writer of “Simple Acts to Change the World: 500 Ways to Make a Difference.” During her program, she’ll discuss her book, what inspired it, and how you can change the world – even in these atypical and turbulent times. She’ll also explain: The science behind why we feel so good when we help others How you can volunteer and help from home Ways for kids to get involved with giving and volunteering Options for people with limited mobility or other physical limitations Simple ways to help your favorite local charity virtually

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Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.

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Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals? You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development. Watch this to learn: * Overview of the PMISSC Mentoring Program: Mission, vision, and objectives. * Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition. * Advantages for Mentees: Career advancement, skill development, networking, and confidence building. * Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment. * Success Stories and Testimonials: Inspiring examples from past participants. * How to Get Involved: Steps to participate and resources available for support throughout the program. Learn how you can make a difference in the project management community and take the next step in your professional journey. About Hector Del Castillo Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat. About PMI Silver Spring Chapter We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.

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2. Promotional greeting card for PBS cooking series “Seasonings”

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4. Printed promo card, web banner ad & logo (below)

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24. For Immediate Release Contact: ELLEN SOTO at 305.424.4040 or [email_address] WPBT · PO Box 610002 · Miami, FL · 33262-0002 channel2.org / KidVision.org KIDVISION PUTS HURRICANE SAFETY TIPS INTO THE PALM OF KIDS’ HANDS iPod Spots That Children & Parents Can Download Miami - July 26, 2006 -- As another active hurricane season looms in South Florida, KidVision offers a way to put hurricane safety tips right into kids’ hands. KidVision Lessons Just For Kids is a WPBT Channel 2 podcast destination providing quick, engaging spots that kids and their parents can download onto a handheld iPod via iTunes or watch directly on their home computers by either visiting www.channel2.org or going to their iTunes desktop file. In short streaming vignettes, young children are taught what to do when the power goes out, some fun indoor activities and safe places to be during a storm. Peter the Pelican, a friendly, animated character, interacts with young actors to help deliver messages in a fun, easy-to-understand manner. These 30 to 90-second videos come from a series of on-going learning spots which air daily during Channel 2’s KidVision programming. Other on-air spots include, “Protecting the Planet,” providing eco-friendly lessons in recycling and saving water, trees, and electricity; “Happy to Help,” demonstrating ways to care about and help others; and “Being a Buddy,” messages on cooperation and socialization. More spots in rotation cover nutrition, media literacy, and the importance of staying fit. Podcasting is part of WPBT’s continued effort to broaden the boundaries of providing educational content on demand to more South Florida families. Visit the Channel 2 website at www.channel2.org , scroll to the Podcasting section, and select KidVision Lessons Just for Kids .

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