Elevator pitch
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The document discusses L'Oreal's language barrier problem and proposes a language training initiative to address it. The summary proposes providing foreign language and English training to employees through methods like audiobooks, apps, podcasts, in-class workbooks and participation. Progress will be measured through pass/fail quizzes and tests. The budget outlines estimated costs for the training materials and apps. The elevator pitch section shows an example conversation where the initiative is successfully pitched to the Head of Training.
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Elevator pitch
- 2. • FRENCH: Problème de barrière linguistique de l’oréal. • GERMAN: Das Problem der Sprachbarriere von L'Oreal. • GREEK: Το πρόβλημα του γλωσσικού φραγμού της L'oreal. 2 DUTCH: HET TAALBARRIÈREPROBLEEM VAN L'ORÉAL
- 3. ELEVATOR PITCH It’s a great rainy day, today (do you hear the sarcasm from here). I push the elevator button and when it opens, I hear a “Good morning!!” I turn around and see its Tracey, the Head of Training Department, basically who I need to convince. “Good morning Tracey, since we have this elevator to ourselves and going to the same floor, can I talk to you about…” 3
- 4. 4 https://youtu.be/-twUCEfzrDk This Photo by Unknown Author is licensed under CC BY-SA
- 5. • The importance of communication is often overlooked. It is arrogant to believe that one can travel the world and expect all of mankind to understand his or her native tongue. Therefore, being able to communicate directly with new clients and coworkers in their native language is one of the first steps to founding a lasting, stable international business relationship. 5 MAIN PITCH/MESSAGE
- 6. • Improved Cultural Sensitivity • Prevent Workplace Accidents • Potentially More Opportunities for Travel • Become a Better Decision Maker 6 WHYTHIS INITIATIVE MATTERS
- 7. • American employees will complete one foreign language training before their first annual quarterly evaluation. 7 GOAL 01
- 8. 8 Goal 02 • All International employees will pass English as a second language course within first year of employment.
- 9. METRIC 01 “An audiocassette or CD recording of a reading of a book, typically a novel.” 9 "Run on a mobile device such as a phone/tablet or watch.“ “Video files which a user can download to listen.” AUDIOBOOKS APPS/PODCASTS
- 10. IN CLASS PARTICIPATION/WORKBOOKS WE WILL ALSO MEASURE THE LEVEL OF PROFICIENCY WITH PASS/FAIL QUIZZES AND TESTS. METRIC 02
- 11. 11 Budget • Podcast: Free • Audible: Free for 30 days, then $14.95 month after. • Revamped website: $20,000 • Language workbooks: $30.00 each person. • Apps: Depends on which one used. Most are free, but Premium is between $10.00 and $14.00
- 12. • Ugh, 19 floors went by quick, Tracey. • Yes, it did… • I hope I was able to convince you to at least think about this imitative, plus the fact that the num…. • No, no.. I have heard enough, and you have convinced me. Why don’t you come and walk with me so we can continue to discuss this imitative. 12 END OF PITCH
- 13. 13 Thank you for taking the time to listen!
- 14. 14 FINNISH: Kiitos, että käytit aikaa kuuntelemiseen!