The document summarizes a proposed language learning initiative at L'Oreal. It outlines the need for the initiative given L'Oreal's global operations and diverse workforce. The summary proposes using audiobooks, podcasts, and language learning apps to help employees learn new languages. It compares features and costs of popular language learning apps and sets goals for employees to achieve different proficiency levels over time. The budget and timeline are also outlined, with testing planned for October and December to measure progress and success of the initiative.

1. ADD A FOOTER 1
“Any time you think some
other language is strange,
remember that yours is just
as strange, you’re just used
to it.”
August
2019

2. 2
Overview
Reason for the initiative.
Strategy.
Benefits for business.
Positive experience for employees.
Communication channels.
Audiobooks
Podcasts
Apps
Type of apps.
Growth strategy.
Timeline.
Budget.
Closing
Reference

3. (Lead the future of Beauty. (n.d.). 3
L'Oréal is the largest cosmetics
company in the world, with offices in
130 countries, which accounts for
2,900 employees. They have 24
offices around the world, which
means different languages are
spoken daily. On one hand, that is
amazing when it comes to diversity
and being inclusive. On the other,
that can create a major language
barrier between coworkers and
consumers. I have been tasked to
not only update all databases, but to
start the first ever L'Oréal Language
Initiative.

4. 4
The importance of
communication is often
overlooked. It is arrogant to
believe that one can travel the
world and expect all of
mankind to understand his or
her native tongue. Therefore,
being able to communicate
directly with new clients and
coworkers in their native
language is one of the first
steps to founding a lasting,
stable international business
relationship.

5. 5
L'Oréal have three strategies in
place right now – Online
Academy Coursera, E-Learning,
and 6-month Development.
Problem: All these strategies are
great, but it’s based on what the
employee wants.
Solution: Make language
learning needs non-negotiable.
(Lead the future of Beauty. (n.d.).

6. McMunn, R. (2017, August 07). 6
To go on a social outing with
coworkers and have a
conversation without the slow aid
of a translator.
Become indispensable.
To develop deeper relationships
with coworkers that speak that
language.
Increase L'Oréal's competitive
advantage.

7. McMunn, R. (2017, August 07) 7
Flexibility and adaptability.
Equality.
Shared visions and goals.
Open communication.

8. Audiobook: Definition of
audiobook in English by Lexico
Dictionaries. (n.d.)
8
Audiobooks - “An audiocassette
or CD recording of a reading of a
book, typically a novel.”
Podcasts – “Video files which a
user can download to listen.”
Apps - "Run on a mobile device
such as a phone/tablet or watch."

9. The Pros and Cons of Language
Learning Apps. (2018, October 03).
9
How to make participates continue
their language education by reading,
without lugging books around.
Trainers: See the progress of our
class have in understanding their
target language.
Class: Love that they have control
on books they choose.
Guidelines - The participates must
listen to their audiobooks at like 3x a
week, for as long as they want.

10. 10
Main Benefit: Time Crunch
Other benefits
include
Money.
Lackluster learning materials.
Diverse.
Make it personal.

11. ADD A FOOTER 11
Main Benefits: Improve your
cultural knowledge.
Other Benefits:
Improve your listening skills.
Learn anytime and anywhere.
Rewind, re-listen, or slow
down the speed

12. ADD A FOOTER 12
Good for learning vocabulary.
Less fear of making mistakes.
Good for practicing grammar.
Learn whenever, wherever.

13. Compare our Products. (n.d.). 13
Duolingo
• Pros: User account not required. Supports lots
of languages. Many ways to learn. Lots of free
lessons.
• Cons: Lesson paths are sometimes hard to
understand.
• Languages: Spanish, French, German,
Chinese, English, Japanese, Korean, Italian,
Portuguese, Dutch, Irish, Danish, Swedish,
Turkish, Esperanto, Norwegian, Ukrainian,
Hawaiian, Russian, Polish, Hindi, Welsh,
Hebrew, Vietnamese, Hungarian, Greek,
Swahili, Swedish, Romanian, Indonesian,
Czech, Navajo, Klingon, High Valyrian
Memrise
• Pros: Unique teaching methods. Learn several
languages. Upgrade options.
• Cons: Must make a user account. Unfriendly
website design.
• Languages: English, French, Spanish, Dutch,
Portuguese, Norwegian, Danish, Japanese,
Korean, Icelandic, Slovenian, Arabic, Turkish,
German, Swedish, Polish, Italian, Chinese,
Russian, Mongolian

14. Compare our Products. (n.d.). 14
Rosetta Stone
• Pros: Built for travelers. Unique features.
Supports lots of languages. Multi-platform
support.
• Cons: Learning method seems out of order.
• Languages: Spanish (Latin America), Spanish
(Spain), English (US), English (UK), French,
Japanese, Italian, German, Chinese,
Portuguese, Russian, Arabic, Korean, Dutch,
Tagalog, Greek, Hebrew, Hindi, Irish, Farsi,
Polish, Swedish, Turkish, Vietnamese
Busuu
• Pros: Great for all experience levels. Socialize
with other learners. Provide feedback to other
users.
• Cons: Small language selection. Lots of
features are not free. User account necessary.
• Language: German, Spanish, Portuguese,
French, English, Italian, Russian, Polish,
Turkish, Japanese, Chinese, Polish

15. ADD A FOOTER 15
App. Name Number of Language Price Device
Duolingo 34
Basic Duolingo:
Free
Duolingo Plus:
$9.99
Android, iPhone,
iPad, Windows 10,
Windows Phone
Memrise 20
Basic Memrise:
Free
Premium Plan:
$9.99
Android, iPhone,
iPad,
Web browser.
Rosetta Stone 24
Price depends on
subscription. There
are no free
subscription.
Android, iPhone, and
iPad.
Busuu 12
Basic Busuu: Free
Premium Plan:
$8.99
Web, iPhone, iPad,
and Android devices.

16. Using SMART Goals to Efficiently Learn
a Foreign Language. (2017, October 29).
16
1 Month: Write (and read your writing).
Record participate speaking their target
language.
4 – 6 Month: Record participate speaking
their target language. Try proficiency
tests and other online assessments.
1 Year: Have participates to try
rewatching a movie or TV show you
previously couldn’t follow. Have
participates to try rereading something
you previously struggled with.

17. Using SMART Goals to Efficiently Learn
a Foreign Language. (2017, October 29).
17
January: Start of project.
May: Start of using Podcasts and
Audiobooks.
October: 1st test.
December: Feedback.
May: 2nd test.
December: Pass/fail.

18. ADD A FOOTER 18
Podcast: Free
Audible: Free for 30 days, then
$14.95 month after.
Revamped website: $20,000
Language workbooks: $30.00 each
person
Apps: Depends on which one used.
Most are free, but Premium is
between $10.00 and $14.00

19. ADD A FOOTER 19
Well, we have made it out alive.
Whether you decide to take the
traditional route only, combine
traditional with new technology, or
even switch over exclusively to just
using new technology; this initiative
is not just another “omg why” one. I
have laid out why it’s so important in
learning another language, whether
for personal reasons or work. I hope
you have enjoyed this, learned
something, and will be excited for it
to start.

20. ADD A FOOTER 20
• Audiobook: Definition of audiobook in English by Lexico Dictionaries. (n.d.). Retrieved from
https://www.lexico.com/en/definition/audiobook
• Maria, A. (2018, July 29). 4 Common Language Learning SNAFUs and Their Audiobook Solutions. Retrieved
from https://www.fluentu.com/blog/language-audio-books/
• Compare our Products. (n.d.). Retrieved from https://www.rosettastone.com/product-comparison
• Fisher, S. (2019, August 02). Trying to Learn a New Language? Download One of These Free Mobile Apps.
Retrieved from https://www.lifewire.com/the-7-best-free-language-learning-apps-135706
• Garun, N. (2017, April 21). Duolingo now offers paid subscriptions for ad-free and offline access. Retrieved from
https://www.theverge.com/2017/4/21/15385734/duolingo-paid-subscription-adfree-offline-android
• Nick. (2019, June 17). Busuu Isn't Worth Paying For - My Review. Retrieved from
https://www.alllanguageresources.com/busuu/
• The Pros and Cons of Language Learning Apps. (2018, October 03). Retrieved from
http://www.vivalanguageservices.co.uk/blog/the-pros-and-cons-of-language-learning-app

21. ADD A FOOTER 21
• Maria, A. (2018, July 29). 4 Common Language Learning SNAFUs and Their Audiobook Solutions.
Retrieved from https://www.fluentu.com/blog/language-audio-books/
• Using SMART Goals to Efficiently Learn a Foreign Language. (2017, October 29). Retrieved from
https://etoninstitute.com/blog/using-smart-goals-to-efficiently-learn-a-foreign-language
• McMunn, R. (2017, August 07). 3 Ways Language Training Benefits Your Business. Retrieved from
https://www.entrepreneur.com/article/296242
• Dubois, L. (n.d.). How to Implement a Continuing Education Program. Retrieved from
https://www.inc.com/guides/2010/08/how-to-implement-a-continuing-education-program.html
• 9 Steps to Overcoming Language Barriers in the Workplace. (2018, July 24). Retrieved from
https://www.argotrans.com/blog/9-steps-overcoming-language-barriers/
• Lead the future of Beauty. (n.d.). Retrieved from https://careers.loreal.com/global/en/growwithus

22. ADD A FOOTER 22
Just wanted to say that the reason I didn’t insert foreign language slides is that it started to take away
from the presentation…
Solo quería decir que la razón por la que no inserté diapositivas en idiomas extranjeros es que
comenzó a quitarse de la presentación ...
Je voulais juste dire que la raison pour laquelle je n’ai pas inséré de diapositives en langue étrangère
est que cela a commencé à nuire à la présentation…
Prosto iskakh da kazha, che prichinata da ne vmŭkna slaĭdove na chuzhd ezik e, che zapochna da
otnema ot prezentatsiyata ...

23. Lisa Williams
Final Course Project
COMM 6160/MGMT 6697/WMBA 6697: Creative
Strategy and Execution: From Brief to
Presentation