Elements of persuasion in Navratna ad
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The document analyzes the elements of persuasion used in an advertisement for Navratna Oil by Emami Ltd. It discusses the ethos of using Amitabh Bachchan to promote the trusted Ayurvedic brand. It examines how the advertisement aims to create a feeling of pathos through its relaxing music and portrayal of relief from stress. Finally, it outlines the logos of the product's herbal properties and popularity as a solution for multiple issues, appealing to social proof as it is used by millions of people.
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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
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Elements of persuasion in Navratna ad
- 1. ELEMENTS OF PERSUASION IN ADVERTISEMENT UTKARSH SINGHAL 20DM232
- 2. • Product of Emami Ltd. • Oil launched in 1974 • Ad campaign started from March, 2018 • Portrayal of a barber offering relaxing champi
- 5. ETHOS • Amitabh Bachchan • Navratna Oil • Song used is similar to a popular old Bollywood song
- 6. PATHOS • Tension, depression and anxiety • Background music is enjoyful • Overall flow is going in positive and cheerful way • Feeling of relaxation
- 7. LOGOS • Ayurvedic and herbal properties • One solution for many problems • Millions of people are using
- 9. PRINCIPLES SHOWN IN AD COMMITMENT • Properties of the Oil • Helps to rejuvenate SOCIAL PROOF • Used by millions of people AUTHORITY • Product advertised by Amitabh Bachchan is already a style statement for public LIKING • Fan following of Amitabh Bachchan • Song used resembles to an old Bollywood song