Submit Search
Upload
Building a Career in Digital Advertising and Media
•
Download as PPSX, PDF
•
0 likes
•
112 views
Academy of Digital Media
Follow
How to Be a Student of Your Business
Read less
Read more
Marketing
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 17
Download now
Recommended
The Power of Media and Content
The Power of Media and Content
LinkedIn Europe
athenahealth Case Study
athenahealth Case Study
LinkedIn
E-Shop Expo 2015 LinkedIn BEWEB Pascal Hendrickx
E-Shop Expo 2015 LinkedIn BEWEB Pascal Hendrickx
webwinkelvakdag
Internet Marketing & Social Media | Michael Vorel | International Business Su...
Internet Marketing & Social Media | Michael Vorel | International Business Su...
Michael Vorel
Connecting with your Content - Netherlands
Connecting with your Content - Netherlands
LinkedIn Europe
Using LinkedIn to Deepen Relationships Throughout the Entire Student Lifecycle
Using LinkedIn to Deepen Relationships Throughout the Entire Student Lifecycle
LinkedIn
LinkedIn API Possibilities
LinkedIn API Possibilities
LinkedIn Europe
Digital Strategy - Lecture 1 - The New Digital Landscape
Digital Strategy - Lecture 1 - The New Digital Landscape
Andy Lima
Recommended
The Power of Media and Content
The Power of Media and Content
LinkedIn Europe
athenahealth Case Study
athenahealth Case Study
LinkedIn
E-Shop Expo 2015 LinkedIn BEWEB Pascal Hendrickx
E-Shop Expo 2015 LinkedIn BEWEB Pascal Hendrickx
webwinkelvakdag
Internet Marketing & Social Media | Michael Vorel | International Business Su...
Internet Marketing & Social Media | Michael Vorel | International Business Su...
Michael Vorel
Connecting with your Content - Netherlands
Connecting with your Content - Netherlands
LinkedIn Europe
Using LinkedIn to Deepen Relationships Throughout the Entire Student Lifecycle
Using LinkedIn to Deepen Relationships Throughout the Entire Student Lifecycle
LinkedIn
LinkedIn API Possibilities
LinkedIn API Possibilities
LinkedIn Europe
Digital Strategy - Lecture 1 - The New Digital Landscape
Digital Strategy - Lecture 1 - The New Digital Landscape
Andy Lima
Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016
Andrew Lowrey
TEC-SYOB-OnlineMarketingOverview
TEC-SYOB-OnlineMarketingOverview
Digital Insights - Digital Marketing Agency
Social Media Marketing Course Training
Social Media Marketing Course Training
Institute for Transformative Leadership
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
Business Link South West - Events
LinkedIn day in Jeddah
LinkedIn day in Jeddah
LinkedIn Europe
Live Webinar: Grow Your Business Using LinkedIn For Free
Live Webinar: Grow Your Business Using LinkedIn For Free
LinkedIn
Live Webcast: Reaching Today's Prospective Students
Live Webcast: Reaching Today's Prospective Students
LinkedIn
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...
LinkedIn
Grow your business to the next level with LinkedIn
Grow your business to the next level with LinkedIn
LinkedIn Europe
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can Help
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can Help
LinkedIn
How Tech Professionals Engage with Content
How Tech Professionals Engage with Content
LinkedIn
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
LinkedIn Europe
Social Media Training - How to Build Your Brand
Social Media Training - How to Build Your Brand
Responsory, a Johnson Direct Co.
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
LinkedIn
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
LinkedIn
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
LinkedIn Europe
Audience 360 UK 2014
Audience 360 UK 2014
LinkedIn Europe
Connecting with your Content - UK
Connecting with your Content - UK
LinkedIn Europe
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...
LinkedIn
Private School Online Marketing Campaign
Private School Online Marketing Campaign
Our Kids Media
Darts in Darkness: Patrick (KI growth)
Darts in Darkness: Patrick (KI growth)
Smart E-Commerce Network
More Related Content
What's hot
Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016
Andrew Lowrey
TEC-SYOB-OnlineMarketingOverview
TEC-SYOB-OnlineMarketingOverview
Digital Insights - Digital Marketing Agency
Social Media Marketing Course Training
Social Media Marketing Course Training
Institute for Transformative Leadership
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
Business Link South West - Events
LinkedIn day in Jeddah
LinkedIn day in Jeddah
LinkedIn Europe
Live Webinar: Grow Your Business Using LinkedIn For Free
Live Webinar: Grow Your Business Using LinkedIn For Free
LinkedIn
Live Webcast: Reaching Today's Prospective Students
Live Webcast: Reaching Today's Prospective Students
LinkedIn
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...
LinkedIn
Grow your business to the next level with LinkedIn
Grow your business to the next level with LinkedIn
LinkedIn Europe
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can Help
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can Help
LinkedIn
How Tech Professionals Engage with Content
How Tech Professionals Engage with Content
LinkedIn
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
LinkedIn Europe
Social Media Training - How to Build Your Brand
Social Media Training - How to Build Your Brand
Responsory, a Johnson Direct Co.
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
LinkedIn
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
LinkedIn
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
LinkedIn Europe
Audience 360 UK 2014
Audience 360 UK 2014
LinkedIn Europe
Connecting with your Content - UK
Connecting with your Content - UK
LinkedIn Europe
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...
LinkedIn
What's hot
(20)
Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016
TEC-SYOB-OnlineMarketingOverview
TEC-SYOB-OnlineMarketingOverview
Social Media Marketing Course Training
Social Media Marketing Course Training
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
LinkedIn day in Jeddah
LinkedIn day in Jeddah
Live Webinar: Grow Your Business Using LinkedIn For Free
Live Webinar: Grow Your Business Using LinkedIn For Free
Live Webcast: Reaching Today's Prospective Students
Live Webcast: Reaching Today's Prospective Students
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...
Grow your business to the next level with LinkedIn
Grow your business to the next level with LinkedIn
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn Financial Services Webinar Part 4 - 6-28-12
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can Help
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can Help
How Tech Professionals Engage with Content
How Tech Professionals Engage with Content
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
Social Media Training - How to Build Your Brand
Social Media Training - How to Build Your Brand
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
Audience 360 UK 2014
Audience 360 UK 2014
Connecting with your Content - UK
Connecting with your Content - UK
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...
Similar to Building a Career in Digital Advertising and Media
Private School Online Marketing Campaign
Private School Online Marketing Campaign
Our Kids Media
Darts in Darkness: Patrick (KI growth)
Darts in Darkness: Patrick (KI growth)
Smart E-Commerce Network
How to use digital and social media to improve your social enterprise brand s...
How to use digital and social media to improve your social enterprise brand s...
Dinis Guarda
Digital marketing workshop
Digital marketing workshop
Andy Lima
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
LinkedIn
11.25.14
11.25.14
Social Media Today
IPA Careers Presentation
IPA Careers Presentation
The_IPA
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay Off
Michael Hackmer
1.27.15
1.27.15
Social Media Today
Boost 2009 Freeman Leonard
Boost 2009 Freeman Leonard
David VonZurmuehlen
Digital Marketing in Canada, an Introduction
Digital Marketing in Canada, an Introduction
Alex Rascanu
Buzz tribe deck
Buzz tribe deck
Himanshu Sagar
Buzz tribe deck
Buzz tribe deck
Himanshu Sagar
Buzz tribe deck
Buzz tribe deck
Himanshu Sagar
What's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
Ogilvy Consulting
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
Digiday
Social media and recruitment
Social media and recruitment
Tiffany St James
SEMRUSH FREE CERTIFICATE
SEMRUSH FREE CERTIFICATE
ABHISHEKBTRACK
Buzz tribe deck
Buzz tribe deck
Himanshu Sagar
Internet - Digital Marketing
Internet - Digital Marketing
Heru WIjayanto
Similar to Building a Career in Digital Advertising and Media
(20)
Private School Online Marketing Campaign
Private School Online Marketing Campaign
Darts in Darkness: Patrick (KI growth)
Darts in Darkness: Patrick (KI growth)
How to use digital and social media to improve your social enterprise brand s...
How to use digital and social media to improve your social enterprise brand s...
Digital marketing workshop
Digital marketing workshop
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
Persona Marketing and Lead Nurturing- Simon Morris, Adobe
11.25.14
11.25.14
IPA Careers Presentation
IPA Careers Presentation
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay Off
1.27.15
1.27.15
Boost 2009 Freeman Leonard
Boost 2009 Freeman Leonard
Digital Marketing in Canada, an Introduction
Digital Marketing in Canada, an Introduction
Buzz tribe deck
Buzz tribe deck
Buzz tribe deck
Buzz tribe deck
Buzz tribe deck
Buzz tribe deck
What's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
Social media and recruitment
Social media and recruitment
SEMRUSH FREE CERTIFICATE
SEMRUSH FREE CERTIFICATE
Buzz tribe deck
Buzz tribe deck
Internet - Digital Marketing
Internet - Digital Marketing
Recently uploaded
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Great India Shop Fest
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
abdullahspz0428
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
vkvacker
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
elizabethella096
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Mathuraa
ch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channel
ahmedjaura1
Gain potential customers through Lead Generation
Gain potential customers through Lead Generation
vidhyalakshmiveerapp
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
Victoria Gaitskell
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
Juan Pablo Ponce
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
elizabethella096
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
BeshoyFawaz1
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
Jomer Gregorio
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
23397013
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
Karina Perez
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
Ahnaf Tahmid Haque
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
ishikajaiswal116
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Social Samosa
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macromator Inc.
Recently uploaded
(20)
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
ch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channel
Gain potential customers through Lead Generation
Gain potential customers through Lead Generation
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Building a Career in Digital Advertising and Media
1.
Building a Career
in Digital Advertising and Media How to Be a Student of Your Business Leslie Laredo Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com A L a r e d o G r o u p C o m p a n y
2.
Career Success in
Digital Advertising, Media, Marketing Master the Complexity Data driven Technology “bits and pieces” add up to fast and monumental transformation Dynamics of the Digital Advertising Culture Constant change, move fast Hands on environment, collaboration Acculturation or replacement of “Mad Men” advertising with science and data Choices Generalist Specialist Be a Student of the Business Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
3.
How Advertising Works
– Digital Advertising Complexity Right Message Right People Demographics, Interests Professionals by Title, Industry Segments, Company Type, Region Messaging and Call-to-Action Reflects Campaign Objectives Geography, Proximity, Timing to Align with Relevant Locations, Content and Events When & Where Right Time, Place/ Placement, Context Advertisers Define Marketing Strategies, Translate to Campaign Objectives Creative Development Creative Formats for Each Channel, Placement Measurement and Attribution Measure Touchpoints and Combination of Media Channels Ad Serving, Ad Delivery Production, Trafficking Device, OS, Screen Size, Placements Determine/Evaluate Media Channels Digital/Mobile, Email, Live/Virtual Events, Offline Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
4.
Cultural Aspects Entrepreneurial
Approach Risk-Taking and Innovation Jump in and do it Connect and Collaborate Wear Many Hats Look For and Provide Insights “Hacking” Culture Intellectually challenge and creatively overcoming or circumventing limitations and assumptions Exploring what is possible Do something meaningful and exciting “Break the rules” Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
5.
Choices Strengths Strategy
vs. Tactical (why vs. how) Generalists Mile wide – inch deep Strategic aspects Holistic perspectives Specialist Mile deep – inch wide Tactical aspects Hands-on Digital Ad Opportunities Digital Media Buying, selling Strategy, account management Ad operations, programmatic Email Marketing, CRM Mobile Marketing Search Engine Marketing Social Media Marketing/Advertising Analytics, Research Content Marketing Creative eCommerce Affiliate Marketing Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
6.
Be a Student
of Your Business Know All Advertising Platforms Desktop, mobile, social platforms Identify Content and Advertising Types Paid – Owned – Earned Ad types, native ads, brand journalism Industry Trends, Challenges Trends in mobile, video, programmatic Challenges with viewability, ad blockers, HTML5 Thought Leadership and Influentials Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
7.
What Companies Expect
Digital Campaign Specialist Strong understanding of industry trends in digital analytics and optimization related to search, email, and display advertising mediums Must be detail oriented with a desire to learn and grow in the interactive media discipline Programmatic Account Manager Self-starter that thrives in a role requiring independent thinking Ability to multitask in a fast paced and challenging working environment Data driven and analytical Ad Operations Specialist Energetic self-starter with a positive “can-do” attitude Strong technical, problem solving and creative-thinking skills Excellent communication skills and ability to multi-task, pivot, and change focus when necessary Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
8.
What Companies Expect
Sales Development Executive Creative and strategic thinker with experience in building strategic, long-term partnerships with marketers from fortune 1000 companies Detail oriented with strong time management skills Digital Media Planner Strong leadership and organizational skills Comprehensive knowledge and experience working in traditional media Strong written and verbal communication skills including public speaking Analytical thinker with strong problem solving capabilities Account Executive Creative, independent problem solver Flexible, startup mindset with proven success in fast-paced environments with ability to multi-task Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
9.
Be a Student
of Your Business Stay Informed, Read…. Digiday, AdExchanger, MediaPost, Marketingland Thought leadership papers, research Books (see Academy of Digital Media recommended book list) Follow (Twitter, LinkedIn) Follow ad tech, media, research companies, their leaders and other influentials Dozens of people to follow, start here: Mary Meeker, Kleiner, Perkins, Caulfield and Byers Internet Trends 2015 and 2014 (“Re-imagination”) Terence Kawaja, CEO, LUMA Partners Susan Wojcicki, CEO, YouTube Laura Desmond, CEO, Starcom MediaVest Group Adweek’s Power List: Our Top 100 Leaders in Media, Marketing and Tech https://goo.gl/vfRQpB www.adacemydmtools.com Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
10.
Staying Informed Topic: Read: Local
Media NetNewsCheck, American Press Institute, Local Media Insider B2B Chief Marketer, MarketingProfs Magazine/Print Media Folio, AdWeek, AdAge, Digital Content Next Broadcast Media Cynopsis, eConsultancy, Adweek Lost Remote Radio Radio Ink, Rainnews.com, FMQB (Friday Morning Quarterback) Mobile MobileMarketer, MMA Global, Smartbrief, MobileMarketingWatch, MobileMarketingMagazine Search Searchengineland, SearchEngine Watch Research eMarketer, BizReport, MarketingCharts, WARC Ad Tech, Data Ad Exchanger, AdMonsters Social SmartBrief on Social Media, Social Media Today, Social Media Examiner Agency Adweek, AdAge, Mediapost MAD, ClickZ Experts, The MakeGood Digital Media/Marketing, eCommerce Digiday, MediaShift (PBS.org), MediaPost, ClickZ, Marketing Charts, IAB Smartbrief, Business Insider (BI), PR News, Marketingland, eCommerceTimes, InternetRetailer Other, Blogs MediaBizBloggers, ReadWrite, Shelly Palmer, ZDNet Today, NYTimes Tech section, HuffPo, BusinessWeek, Economist, Forbes, Wired, Mashable, Reddit, TechCrunch, Gizmodo, Next Draft Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
11.
Be a Student
of Your Business Participate Join LinkedIn Groups Attend conferences, trade association events, meet-ups, webinars Set-Up Google Alerts Slideshare Presentations YouTube “How To’s” Homework Assignment Review IAB Guidelines, Best Practices Dissect/understand the “Lumascapes” Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
12.
“Street Smart”
Blog Curate information Volunteer Ask a lot of questions (Quora) Best Advice: Learn and Show What You Know Read: Business Insider - A woman created a stunning résumé to land her dream tech job - it got her immediate interviews with Airbnb, Uber, and LinkedIn (http://read.bi/1YrMSSs) Be a Student of Your Business Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
13.
Academy of Digital
Media Courses In-Person Seminars Essential of Digital Media Principles of Programmatic Customized Versions/Topics On-Demand Webinars Fundamentals of Interactive Advertising and Digital Media Essential of Digital Media Understanding and Using Media Math Mastering Measurement Principles of Programmatic Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
14.
Academy of Digital
Media Resources Like Academy of Digital Media Facebook Page Facebook.com/academydm Follow on Twitter @leslielaredo @academy_dm Follow on Pinterest @leslielaredo @academydm LinkedIn bit.ly/linkedin_academydm Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
15.
Academy of Digital
Media Resources Media Glossary 1,000+ Internet media & digital marketing terms defined for display, search, email, mobile, video, and social media Download updates at www.academydmtools.com Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
16.
Academy of Digital
Media Resources Media Calculator Download XLS from www.academydmtools.com Smartphone App in iTunes & Google Play stores Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com
17.
Building a Career
in Digital Advertising and Media How to Be a Student of Your Business Leslie Laredo Copyright © 2018 Academy of Digital Media www.academyofdigitalmedia.com A L a r e d o G r o u p C o m p a n y
Editor's Notes
1
Building a Career in Digital Advertising and Media How to Be a Student of Your Business
3
Building a Career in Digital Advertising and Media How to Be a Student of Your Business
Building a Career in Digital Advertising and Media How to Be a Student of Your Business
Building a Career in Digital Advertising and Media How to Be a Student of Your Business
September 2015
September 2015
September 2015
Building a Career in Digital Advertising and Media How to Be a Student of Your Business
September 2015
September 2015
September 2015
September 2015
17
Download now