The document provides a scenario where the CEO of McDonald's is considering expanding into Australia but is unsure if it would be economically viable. Key factors to consider are population density to ensure enough customers, availability of raw materials like meat, dairy and wheat within Australia to avoid high shipping costs, and favorable climate zones for agriculture. Maps of these elements need to be analyzed to determine if McDonald's can source necessary supplies locally and have a large enough customer base to justify the high setup costs of entering the Australian market. A proposal will be made recommending whether or not to build a McDonald's location in Australia based on the geographical analysis.