This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.

2. The online department is involved in the FB site and individual shops or branches have NO contribution to the FB site.

3. The most prominent post has been promoting the link of the deals on the online shop of Dick Smith.

4. Learning may be that – the way PBtech is posting the newspaper designed adverts may not the suitable for FB.

5. More appropriate and attention catching for the FB audience is an image of the product – critical features punch line of the product – price and if possible some customer review.

6. The wall should be used since it is viral – gets transmitted.

7. The categories described below should provide you with a summary of the type of communication done by Dick Smith on FB. Category of Post on FBDescriptionPromoting online deals on FB Promoting link of websiteRepeatedly usedPromotes the promos on the website A punch line with some critical information about the product and the offer Sometimes Include customer review of the productWeekend Deals/Brand deals/Special day dealsLinks to the website for special deals on weekends, brand specific and specific day deals such as mother’s day and EasterLimited period deals announced on FBLinks to the website – promotion having deadlinesLimited period deals announced on FB exclusive for FB with and a special FB CodeNot much used – just one instance in 5 months! Demonstration and instructive videos posted about how to use the productGiving Smart tips to customersInformation about products Seeking Opinion of customerWhat they expect on fb? Review writing prizesAnnounce prize for writing the best review on products/serviceConducting social eventsOpen day, joy rides, BBQWishing on festivals and occasionsCustomary wishes on easter, Christmas new year etc. Laughs and Gigs related to your industryEntertainment – related to the computer industry in general – funny videos and photosDemonstrate social concerneg. Earth hour /flood / earthquakeAdd photos and videos of shop front on regular basisThough specific shops have not been posted – this could be an important strategy for local businesses Product recallAnnounced through FBAnnouncement of new Store openingAnnounced through FB<br />CategoryExample pasted from the Dick Smith FB sitePromoting online deals on FBPromoting link of websiteAnnouncement of new Store opening! Announcement of new Store opening!Weekend DealsLimited period deals announced on FBPromoting online deals on FBPromoting link of websiteLimited period deals announced on FB exclusive for FB with and a special FB CodeDemonstration and instructive videos posted about how to use the productPromoting online deals on FBPromoting link of websiteLimited period deals announced on FBPromoting online deals on FBPromoting link of websiteSeeking Opinion of customer - what they expect on fbPromoting online deals on FBPromoting link of websiteReview writing prizesSpecial day dealsBrand dealsSpecial day dealsLimited period deals announced on FBSpecial day dealsReview writing prizesSpecial day dealsLimited period deals announced on FBBrand dealsSpecial day dealsDon’t forget the important daysLimited period deals announced on FBReview writing prizesLimited period deals announced on FBPromoting link of websitePromoting online deals on FBPromoting online deals on FBPromoting online deals on FBReview writing prizesPromoting link of websiteConducting social eventsPromoting online deals on FBOn demand productSeeking Opinion of customerPromoting online deals on FBLaughs and Gigs related to your industryPromoting online deals on FBPromoting link of websiteReview writing prizesReview writing prizesPromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websiteReview writing prizesDemonstrate social concernPromoting online deals on FBPromoting link of websitePromoting link of website - Include customer review of the productPromoting online deals on FBPromoting online deals on FBPromoting online deals on FBPromoting online deals on FBPromoting online deals on FBDemonstrate social concernDemonstrate social concernPromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websiteAdd photos and videos of shop front on regular basisPromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FB Promoting link of websitePromoting online deals on FB Promoting link of websitePromoting online deals on FB Promoting link of websiteProduct recallDemonstrate social concernDemonstration and instructive videos posted about how to use the productDemonstrate social concernDemonstrate social concernDemonstrate social concernPromoting online deals on FB Promoting link of websiteWishing on festivals and occasionsSpecial day dealsPromoting link of websitePromoting online deals on FB Promoting link of website<br />