IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL NETWORKS<br />DEBASHISH MANDAL<br />MSYS – 29th March 2011<br />RESEARCH PROPOSA...
Highlights of the investigation<br />Copyright University of Waikato<br />
AGENDA FOR DISCUSSION<br />Copyright University of Waikato<br />
Structural representation of the literature<br />Hoang<br />Brüderl<br />Johannisson<br />Schutjens<br />Minniti<br />Burt...
Time line of the literature<br />Copyright University of Waikato<br />
Investigation on use of social media in organisation<br />DiMicco and Others <br />Günther and others <br />Copyright Univ...
Summary of literature on Entrepreneurial network<br />Weak and strong ties – critical for small entrepreneurs – Granovette...
Gap suggested by the literature<br />Adoption of social media different than email or website - Günther<br />Collaborative...
Investigation Methodology<br />Attended MNGT501<br />Research <br />Methodology <br />paper <br />Copyright University of ...
Action Research<br />Copyright University of Waikato<br />
Tryst with Reality<br />Copyright University of Waikato<br />
Identification of participants<br />Copyright University of Waikato<br />
Interview Questions<br />Copyright University of Waikato<br />
Theme Based Analysis – Highly Inductive<br />Data collection and analysis simultaneously continuous process <br />Copyrigh...
Content Analysis - Coding<br />Copyright University of Waikato<br />
Potential Issues to Anticipate<br />Copyright University of Waikato<br />
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IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL NETWORKS

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This is a presentation of my Ph.D Research Proposal.
Contact email of author:
dm110@students.waikato.ac.nz

Published in: Business, Technology
  • Thank you for your interest in my research. However as you can see my research is directed towards very small businesses what we call as micro business. These businesses don't have any employees and are normally run by business owners with the help of family and sometimes part time employees. Your interest is in a specialized field of CSR which is predominantly concern of large business. Nevertheless social media is being used by large corporates in getting out and also receiving information from stakeholders on their CSR activities. If i come across any worthwhile information or article i shall definitely alert you about the same.
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IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL NETWORKS

  1. 1. IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL NETWORKS<br />DEBASHISH MANDAL<br />MSYS – 29th March 2011<br />RESEARCH PROPOSAL PRESENTATION<br />Copyright University of Waikato<br />
  2. 2. Highlights of the investigation<br />Copyright University of Waikato<br />
  3. 3. AGENDA FOR DISCUSSION<br />Copyright University of Waikato<br />
  4. 4. Structural representation of the literature<br />Hoang<br />Brüderl<br />Johannisson<br />Schutjens<br />Minniti<br />Burt<br />Larson<br />Hite<br />Moen<br />Kaplan<br />Ellison<br />Boyd<br />Hopkins<br />Kärkkäinen<br />Fischer<br />Joinson<br />Lampe<br />Venkatesh<br />Entrepreneurial<br />Network<br />Literature<br />Social <br />Media<br />Literature<br />Slotte-Kock<br />Granovetter<br />Jack <br />Blake<br />Günther<br />Meyer<br />DiMicco<br />and<br />Others <br />Copyright University of Waikato<br />
  5. 5. Time line of the literature<br />Copyright University of Waikato<br />
  6. 6. Investigation on use of social media in organisation<br />DiMicco and Others <br />Günther and others <br />Copyright University of Waikato<br />
  7. 7. Summary of literature on Entrepreneurial network<br />Weak and strong ties – critical for small entrepreneurs – Granovetter/Burt/Others<br />Strong ties – Friends of Friends – more important for entrepreneurs – Jack<br />Life cycle of ties - variation selection retention over the phases of growth – Slotte-Kock<br />Impact of information system on ties - under-researched <br />Copyright University of Waikato<br />
  8. 8. Gap suggested by the literature<br />Adoption of social media different than email or website - Günther<br />Collaborative nature of social media requires addition in UTAUT – Günther<br />Individual users connect and maintain ties with known off line connections– Ellison, <br />Tech organisation employees connecting with weak ties - DiMicco<br />Copyright University of Waikato<br />
  9. 9. Investigation Methodology<br />Attended MNGT501<br />Research <br />Methodology <br />paper <br />Copyright University of Waikato<br />
  10. 10. Action Research<br />Copyright University of Waikato<br />
  11. 11. Tryst with Reality<br />Copyright University of Waikato<br />
  12. 12. Identification of participants<br />Copyright University of Waikato<br />
  13. 13. Interview Questions<br />Copyright University of Waikato<br />
  14. 14. Theme Based Analysis – Highly Inductive<br />Data collection and analysis simultaneously continuous process <br />Copyright University of Waikato<br />
  15. 15. Content Analysis - Coding<br />Copyright University of Waikato<br />
  16. 16. Potential Issues to Anticipate<br />Copyright University of Waikato<br />

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