The document describes an electronic scanning device called the E-Scanmaker. It is a pen-shaped digital highlighter that can scan printed text and instantly convert it to editable digital text on a computer. The E-Scanmaker uses patented image processing technology to correct distortions in scanned images and recognizes text in multiple languages using optical character recognition software. It is being marketed as a faster alternative to manually typing or writing notes. The document outlines the device's features, pricing, target customers, distribution channels, and promotional strategies.

1. Electronic Scanmaker
(ESM)
BY – VINAY BHUTDA
MANJARI BHADOURIA
CHIRAG PESHWANI
ANAMIKA PATEL

2. E-Scanmaker

4. E-Scanmarker
• E-Scanmarker is a pen-shaped digital highlighter.
Just slide it across any printed text … and
it instantly transfers the text into any application on
your computer .
• E-Scanmarker’s durable and lightweight ergonomic
design facilitates – user-friendly scanning. Its
advanced technology enables fast and remarkably
accurate recognition of multiple languages … and
instantly creates editable text … as if you had
manually typed it.

5. The MAGIC behind E-Scanmarker
• A revolutionary patented image processing technology
is the magic behind Scanmarker. Unlike other products,
Scanmarker does not use costly, complicated
mechanical components such as wheels and tooth-
wheels to measure scanning speed. Instead, the
printed text is scanned and captured as a raw image –
and processed to a high quality image, ready for
recognition by the OCR software.
• Next, the digitally formatted text is transferred directly
to the application on your computer or mobile screen –
ready for editing.
• All of this happens within a fraction of a second.

6. LOGO & MONO

7. Punchline
YOU DRAG,
IT TYPES

8. How it Works
• When you slide across a section of text, the
Scanmarker captures a raw image that is always wavy
due to the movement of your hand. In addition,
because of the natural fluctuations of the scanning
speed, the text also gets wider or thinner. See Image #1
• Scanmarker’s technology overcomes all of these
challenges in real time. The patented algorithms kick
in, automatically correcting the image. See Image #2.
• Then, Optical Character Recognition (OCR) algorithms
take this corrected image and send it to your computer
or mobile device as text that can be edited in any
program that you can type in- NEXT………………….

9. • 1. Your scan
• 2. Processed image
• 3. Final text
This entire process takes a fraction of a second to perform, so the text appears
almost instantaneously on your computer screen – up to 30 times faster than typing
it yourself!

10. ADVANTAGES
• SAVES TIME
• SAVES ENERGY
• ESSAY TO DRAG AND TYPE
• NO TENSION OF WRTING
BY HANDS
SAY NO !!!

11. U.S.PAs the product defines , it is a new product in market
ever luanced before there are some product with
old technology ,but E-scanmaker is in advance
tecnology like-
• Bluetooth connectivity
• Ultra-fast scanning
• Accurate text & number recognition
• Works with any application
• Translates words and full sentences in over 6
languages
• Barcode recognition as much possible.

12. Ranges
We have 2 types of product-
1. Simple English reader e-scanmaker
2. 6 Languages+ BARCODE reader

13. Price
There are two ranges –
1. For English reader only.
2. For 6 Llanguages+
BARCODE reader
Rs. 4999 /-
Rs. 8999 /-

14. TARGET CUSTOMERS
• Our main focus is on –
 Upper class peoples
 Students on colleges
 Mostly for Teachers
 Writers
 Poet/poetess

15. Distribution
We will use –
• 1. ONLINE selling on apps like flipkart etc
• 2. We will provide company outlets to all
big cities .
• 3.And do available on big electronic shops
in every cities.

16. PROMOTIONAL
ACTIVITIES
For a new product this is very core function of company to
see by , because the product need to sold out in market
,therefore we were doing following things like -:
• Doing promotional efforts with smart public relation
practices .
• buy an advertising space in traditional outlets-
* newspaper
* magazine
* Internet
* television/ radio

17. • embrace online advertising
- pop-up ads
- banner ads
- search engine ads
• look for free opportunities for advertisements
- social media
- flyers/ handouts
• sponsoring a charitable organization /
cause
• offer special. Deals
• display the products value on its packaging

18. Pop-up ads on web
Easy to drag and easy to
type
E- SCANMAKER
Starting at
4999 only
A digital highlighter
click on link below
For more detail
www.esm.co.in

19. More promotional activites
• Like now trends is going of online selling the
product, so this may be are best advantage
for are product by….
available e-smaker on flipkart, sanpdeal ,etc
• Reaching the product in international market
too by web any other companies.
• And providing product on electonic,stationary
outlets in market.

20. Advertisement
 PAMPLETS
 NEWS PAPER ADDS
 WEB ADDS
 & etc

21. You
Drags,
It
types
E-
SCANMAKER
E-Scanmarker is a pen-shaped digital highlighter. Just slide it
across any printed text and it instantly transfers the text into any
application on your computer
Contact on- www.esm.com
0099878734
Flipkart,snapdeal available
Newspaper/Magazin
e Add.

22. Goals
• Let’s delight our customers
• Let’s make more money
• Try for capturing big market share across the
world
• Let’s redefine our position
• Goals about broader concerns
• Go top of the market .