This document discusses ElectNext, a data-driven political analytics company. It aggregates millions of data points on politicians, issues, and elections. ElectNext uses this data to provide analysis and visualization tools to help users explore political information. In its first year, ElectNext reached over 3 million people through partnerships with major publications. It is now launching "digital political baseball cards" and seeking publishers and politicians as subscribers. The company has 4 customers signed up and is fundraising to expand its data and partnerships to more states.
Votus is a civic tech mobile app that aims to bridge the gap between citizens and their elected representatives at the local level. It allows citizens to submit and discuss community issues, view stances and opinions of neighbors, and directly communicate with representatives. This helps address the problem of citizens being disconnected from local politics. Votus sees an opportunity in the billions being spent on civic tech and political ads. It plans to launch in 6 Nashville districts and generate revenue by selling district-level citizen data and analytics to politicians, non-profits, and other groups through a subscription model backend dashboard.
The document proposes a social networking platform that:
1) Collects user preference data through voluntary surveys.
2) Analyzes user data to plan customized events and target ads.
3) Shares aggregated user data with companies to increase their marketing ROI.
The platform is projected to have over 10,000 users in NYC by the end of 2012, generating $187,500 in revenue from user data and ads. Revenues are expected to grow significantly in subsequent years as the platform expands to other cities.
Janrain's Digital Identity Presentation: Austin, TX, July 16, 2013Reggie Wideman
The document discusses digital identity and how the new consumer interacts with brands through their digital identity manifested across social media, connected devices, digital services, and distributed digital content. It explores how brands like Coca-Cola engage with consumers on social media and how consumer data and preferences shape the content recommendations and business models of companies like Netflix. The document also notes challenges around using consumer data to understand preferences, and considers questions around how open consumers should be with their data and how brands understand their customers.
This document summarizes a civic technology startup called ElectNext that aims to equip citizens with information to become engaged in the political process. It introduces the founding team, which includes experts from politics and technology. It outlines ElectNext's existing products like a candidate matcher and political profiles that saw strong growth. It then proposes a new "Featured Perspectives" native advertising product that allows experts to provide contextual commentary appended to news articles. Projections show this product achieving profitability and scaling to a large addressable market. The document pitches this vision and milestones to grow the business.
The document discusses three common myths about entrepreneurship: 1) following your passion, 2) intensity over time, and 3) practice without purpose. It argues passion is better suited as a complement rather than focus of entrepreneurship. Successfully building a business requires sustained effort and practice over time, not brief intense bursts. Entrepreneurs should seek regular practice and testing of ideas to reduce risks and hone their skills, harnessing but not solely following passion.
This document provides information about the Global Alliance for Management Program (GAMP) offered jointly by Georgetown University and ESADE Business School. The 3-week modular program takes place in Washington D.C., Dubai, and Madrid, and aims to develop executives' global leadership skills and knowledge. It combines lectures, case studies, and networking to provide a dynamic learning experience. The program is aimed at senior professionals with extensive international experience seeking to enhance their global perspective.
Votus is a civic tech mobile app that aims to bridge the gap between citizens and their elected representatives at the local level. It allows citizens to submit and discuss community issues, view stances and opinions of neighbors, and directly communicate with representatives. This helps address the problem of citizens being disconnected from local politics. Votus sees an opportunity in the billions being spent on civic tech and political ads. It plans to launch in 6 Nashville districts and generate revenue by selling district-level citizen data and analytics to politicians, non-profits, and other groups through a subscription model backend dashboard.
The document proposes a social networking platform that:
1) Collects user preference data through voluntary surveys.
2) Analyzes user data to plan customized events and target ads.
3) Shares aggregated user data with companies to increase their marketing ROI.
The platform is projected to have over 10,000 users in NYC by the end of 2012, generating $187,500 in revenue from user data and ads. Revenues are expected to grow significantly in subsequent years as the platform expands to other cities.
Janrain's Digital Identity Presentation: Austin, TX, July 16, 2013Reggie Wideman
The document discusses digital identity and how the new consumer interacts with brands through their digital identity manifested across social media, connected devices, digital services, and distributed digital content. It explores how brands like Coca-Cola engage with consumers on social media and how consumer data and preferences shape the content recommendations and business models of companies like Netflix. The document also notes challenges around using consumer data to understand preferences, and considers questions around how open consumers should be with their data and how brands understand their customers.
This document summarizes a civic technology startup called ElectNext that aims to equip citizens with information to become engaged in the political process. It introduces the founding team, which includes experts from politics and technology. It outlines ElectNext's existing products like a candidate matcher and political profiles that saw strong growth. It then proposes a new "Featured Perspectives" native advertising product that allows experts to provide contextual commentary appended to news articles. Projections show this product achieving profitability and scaling to a large addressable market. The document pitches this vision and milestones to grow the business.
The document discusses three common myths about entrepreneurship: 1) following your passion, 2) intensity over time, and 3) practice without purpose. It argues passion is better suited as a complement rather than focus of entrepreneurship. Successfully building a business requires sustained effort and practice over time, not brief intense bursts. Entrepreneurs should seek regular practice and testing of ideas to reduce risks and hone their skills, harnessing but not solely following passion.
This document provides information about the Global Alliance for Management Program (GAMP) offered jointly by Georgetown University and ESADE Business School. The 3-week modular program takes place in Washington D.C., Dubai, and Madrid, and aims to develop executives' global leadership skills and knowledge. It combines lectures, case studies, and networking to provide a dynamic learning experience. The program is aimed at senior professionals with extensive international experience seeking to enhance their global perspective.
Tech M&A Monthly: China - What's Really Happening?Corum Group
The tumultuous Chinese public markets have been in the news for all the wrong reasons over the last month. But even as the volatility captures the headlines, the increased cash, better access to Western markets and strategic imperatives have not gone away, and deals are still getting done. What's really happening, and what could it mean for your company? We'll turn to Corum's Chinese Advisory Board for their perspectives, and we'll also look at a deal we just closed with a Chinese buyer, selling gaming firm Digital Extremes to China's Leyou Technologies. Join us August 13 for all this, plus a look at the key deals, trends and valuations from the last month.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
This document provides an overview of the Local Search Association (LSA) annual conference. It discusses how digital media is disrupting traditional advertising, with print shifting to digital and digital shifting to mobile. It also mentions technologies like artificial intelligence that will continue driving change. The document outlines LSA's focus on local marketing, consumer behavior, media performance for small/local businesses. It promotes upcoming LSA events and resources like consulting, custom research, and SMB marketing bootcamps. Speakers at the 2018 LSA conference are listed, along with current LSA leadership. The document encourages attendees to learn more about the LSA and its mission of helping local businesses succeed.
Unifying Online and Offline Donor Data for a Consistent ExperienceCDS Global, Inc.
By taking a unified approach to both online and offline donor data, nonprofits can gain valuable insights into donor behaviors and improve their experiences. Integrating various sources of online and offline data provides a complete view of each donor and allows nonprofits to personalize interactions. Developing journey maps that outline the donor experience can help nonprofits identify gaps and prioritize improving touchpoints across channels.
[PreMoney SF 2015] Govtech Fund >> Ron Bouganim, "Out With The Old, In With T...500 Startups
This document discusses the government technology (govtech) sector. It notes that the US government has 22 million employees, representing 15% of the US workforce, and spends $7 trillion annually on technology. However, most government technology is outdated due to procurement issues and a lack of startup innovation. The emergence of cloud computing, open data, and other factors now enable startups to more quickly bring new technology to government. The document then profiles the Govtech Fund, a $23 million venture capital fund focused on startups transforming government technology, and provides examples of the fund's portfolio companies and their rapid sales cycles.
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
MAYO Communications is a woman-owned public relations firm founded in 1995. It has offices in Los Angeles, San Diego, and New York. The firm specializes in crisis communications, media relations, and social media strategies. It has won several awards for its media placements and corporate communications work. The firm has 12 contractors and is led by President Aida Mayo and General Manager George McQuade, who have extensive experience in public relations, media, and government affairs.
This document provides a summary of a webinar on using social media and multiple marketing channels to reach consumers. It discusses how consumers are always connected through various technologies and how marketers need to use multiple channels in their campaigns. It highlights statistics on social media and mobile usage. Two speakers then provide examples from Campbell Soup and Tissot watches on how they use digital tactics and social media as part of their marketing strategies. They discuss challenges in measuring effectiveness and integrating different platforms. The webinar concludes that marketers need to embrace cross-channel strategies to engage customers through both traditional and new media.
The document summarizes the digital transformation at The Washington Post. It describes how The Post has grown to over 1,000 newsroom employees and 3 million digital subscriptions under owner Jeff Bezos. It also discusses how The Post developed its own software products like Arc XP to help other publishers digitally transform. The Post uses product management practices like quarterly OKR reviews to focus on continuously improving the user experience and subscription funnel.
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time CustomersViralheat
Viralheat and Experian are partnering to help companies better identify, target, and measure customers through predictive social data analytics. Experian provides vast consumer and business data sets while Viralheat analyzes over 1 billion social media mentions daily. Their presentation will discuss marketing challenges in today's complex digital landscape and how leveraging social data and advertising can help build a more effective customer targeting strategy. They will also provide case studies on how social signals have helped identify engagement trends, increase lead generation, and measure campaign results for clients.
The document discusses a proposed community platform called Mimmer that aims to engage Millennials in activism and political causes. It seeks to connect people to issues they care about and enable them to donate time, money, and networks in support. While existing platforms focus only on fundraising, petitioning, or discussion, Mimmer aims to facilitate all stages of activism from discovery to action to analysis. The startup is seeking $500,000 in funding to support product development and optimization with projections of profitability by year three.
Tech M&A Monthly: 10 Keys to a Valuable ValuationCorum Group
What is your company worth? When selling a software or related technology company, valuation is obviously a vital question. But how do you take all the effort, ingenuity and investment poured into your company, and come up with a dollar value? How do you even start?
Corum Group is the world's leading expert on tech company valuations, with over three decades of experience. Benefit from that experience by tuning in to the December edition of Tech M&A Monthly as Corum's research and client services teams will walk you through - "10 Keys to a Valuable Valuation." We'll examine the valuation processes, methods, goals and strategies to help your company achieve an optimal outcome when the time comes for M&A.
The Spot Hype mobile app uses social media activity to find popular venues in real-time. It provides venue profiles with activity feeds, live maps showing trending locations, and real-time media from venues. This helps users discover new places and businesses promote through low-cost, effective ads. The app aims to serve young adults and target bars, clubs, restaurants, and event spaces. It has the potential to generate millions in revenue by monetizing the large local service industry through venue listings and subscriptions.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
Not All Data Is Created Equal: Using Self-Declared Insights to Drive Targetin...MediaPost
Data took center stage in the 2016 election cycle as questions and concerns about data-driven targeting became a focal point. With the abundance of data available today, political strategists need to know what information is best for reaching voters at scale. At Fluent, we believe that the most powerful insights are derived from the voters themselves. In today’s session, attendees will learn about how our unique data assets can help them not only target voters but also engage and mobilize them.
Network Conference LMS Big Data Final 1.24.14LMSmith361
This document discusses how non-profits can leverage big data and analytics to improve fundraising. It begins by providing background on big data, defining it as vast volumes of unstructured and fast-moving data from many sources. It then discusses how big data is being used by large companies like UPS and IBM to optimize operations and make data-driven decisions. While non-profits currently rely mostly on smaller, structured data, the document advocates for creatively using even small amounts of data to personalize communications and engage donors across multiple channels. It outlines strategies non-profits can take to clean up data, understand donor behaviors and relationships, target younger audiences, and optimize fundraising efforts over the long term.
Tech M&A Monthly: 15 Ways to Find BuyersCorum Group
The more qualified buyers you can bring to the table, the better your chances for an optimal sale of your company. But how do you build the ideal buyers list, with the right combination of "A list and B list" buyers? What about Private Equity, non-tech buyers, or international firms? Join the November edition of Tech M&A Monthly for a look at how Corum Group builds buyers lists--our dealmakers will walk through 15 things you need to be able to do in order to identify potential acquirers for your company.
This document provides a summary of Will Chamberlain's background and experience in marketing. Chamberlain has worked in various marketing roles for both B2B and B2C companies, including client-side, agency-side, demand generation, brand marketing, and more. He brings a breadth of knowledge from seeing different perspectives. Chamberlain is data-driven and focuses on creative solutions and growth strategies. He has expertise in many areas of digital marketing including social media, paid media, creative direction, and more.
Tech M&A Monthly: China - What's Really Happening?Corum Group
The tumultuous Chinese public markets have been in the news for all the wrong reasons over the last month. But even as the volatility captures the headlines, the increased cash, better access to Western markets and strategic imperatives have not gone away, and deals are still getting done. What's really happening, and what could it mean for your company? We'll turn to Corum's Chinese Advisory Board for their perspectives, and we'll also look at a deal we just closed with a Chinese buyer, selling gaming firm Digital Extremes to China's Leyou Technologies. Join us August 13 for all this, plus a look at the key deals, trends and valuations from the last month.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
This document provides an overview of the Local Search Association (LSA) annual conference. It discusses how digital media is disrupting traditional advertising, with print shifting to digital and digital shifting to mobile. It also mentions technologies like artificial intelligence that will continue driving change. The document outlines LSA's focus on local marketing, consumer behavior, media performance for small/local businesses. It promotes upcoming LSA events and resources like consulting, custom research, and SMB marketing bootcamps. Speakers at the 2018 LSA conference are listed, along with current LSA leadership. The document encourages attendees to learn more about the LSA and its mission of helping local businesses succeed.
Unifying Online and Offline Donor Data for a Consistent ExperienceCDS Global, Inc.
By taking a unified approach to both online and offline donor data, nonprofits can gain valuable insights into donor behaviors and improve their experiences. Integrating various sources of online and offline data provides a complete view of each donor and allows nonprofits to personalize interactions. Developing journey maps that outline the donor experience can help nonprofits identify gaps and prioritize improving touchpoints across channels.
[PreMoney SF 2015] Govtech Fund >> Ron Bouganim, "Out With The Old, In With T...500 Startups
This document discusses the government technology (govtech) sector. It notes that the US government has 22 million employees, representing 15% of the US workforce, and spends $7 trillion annually on technology. However, most government technology is outdated due to procurement issues and a lack of startup innovation. The emergence of cloud computing, open data, and other factors now enable startups to more quickly bring new technology to government. The document then profiles the Govtech Fund, a $23 million venture capital fund focused on startups transforming government technology, and provides examples of the fund's portfolio companies and their rapid sales cycles.
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
MAYO Communications is a woman-owned public relations firm founded in 1995. It has offices in Los Angeles, San Diego, and New York. The firm specializes in crisis communications, media relations, and social media strategies. It has won several awards for its media placements and corporate communications work. The firm has 12 contractors and is led by President Aida Mayo and General Manager George McQuade, who have extensive experience in public relations, media, and government affairs.
This document provides a summary of a webinar on using social media and multiple marketing channels to reach consumers. It discusses how consumers are always connected through various technologies and how marketers need to use multiple channels in their campaigns. It highlights statistics on social media and mobile usage. Two speakers then provide examples from Campbell Soup and Tissot watches on how they use digital tactics and social media as part of their marketing strategies. They discuss challenges in measuring effectiveness and integrating different platforms. The webinar concludes that marketers need to embrace cross-channel strategies to engage customers through both traditional and new media.
The document summarizes the digital transformation at The Washington Post. It describes how The Post has grown to over 1,000 newsroom employees and 3 million digital subscriptions under owner Jeff Bezos. It also discusses how The Post developed its own software products like Arc XP to help other publishers digitally transform. The Post uses product management practices like quarterly OKR reviews to focus on continuously improving the user experience and subscription funnel.
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time CustomersViralheat
Viralheat and Experian are partnering to help companies better identify, target, and measure customers through predictive social data analytics. Experian provides vast consumer and business data sets while Viralheat analyzes over 1 billion social media mentions daily. Their presentation will discuss marketing challenges in today's complex digital landscape and how leveraging social data and advertising can help build a more effective customer targeting strategy. They will also provide case studies on how social signals have helped identify engagement trends, increase lead generation, and measure campaign results for clients.
The document discusses a proposed community platform called Mimmer that aims to engage Millennials in activism and political causes. It seeks to connect people to issues they care about and enable them to donate time, money, and networks in support. While existing platforms focus only on fundraising, petitioning, or discussion, Mimmer aims to facilitate all stages of activism from discovery to action to analysis. The startup is seeking $500,000 in funding to support product development and optimization with projections of profitability by year three.
Tech M&A Monthly: 10 Keys to a Valuable ValuationCorum Group
What is your company worth? When selling a software or related technology company, valuation is obviously a vital question. But how do you take all the effort, ingenuity and investment poured into your company, and come up with a dollar value? How do you even start?
Corum Group is the world's leading expert on tech company valuations, with over three decades of experience. Benefit from that experience by tuning in to the December edition of Tech M&A Monthly as Corum's research and client services teams will walk you through - "10 Keys to a Valuable Valuation." We'll examine the valuation processes, methods, goals and strategies to help your company achieve an optimal outcome when the time comes for M&A.
The Spot Hype mobile app uses social media activity to find popular venues in real-time. It provides venue profiles with activity feeds, live maps showing trending locations, and real-time media from venues. This helps users discover new places and businesses promote through low-cost, effective ads. The app aims to serve young adults and target bars, clubs, restaurants, and event spaces. It has the potential to generate millions in revenue by monetizing the large local service industry through venue listings and subscriptions.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
Not All Data Is Created Equal: Using Self-Declared Insights to Drive Targetin...MediaPost
Data took center stage in the 2016 election cycle as questions and concerns about data-driven targeting became a focal point. With the abundance of data available today, political strategists need to know what information is best for reaching voters at scale. At Fluent, we believe that the most powerful insights are derived from the voters themselves. In today’s session, attendees will learn about how our unique data assets can help them not only target voters but also engage and mobilize them.
Network Conference LMS Big Data Final 1.24.14LMSmith361
This document discusses how non-profits can leverage big data and analytics to improve fundraising. It begins by providing background on big data, defining it as vast volumes of unstructured and fast-moving data from many sources. It then discusses how big data is being used by large companies like UPS and IBM to optimize operations and make data-driven decisions. While non-profits currently rely mostly on smaller, structured data, the document advocates for creatively using even small amounts of data to personalize communications and engage donors across multiple channels. It outlines strategies non-profits can take to clean up data, understand donor behaviors and relationships, target younger audiences, and optimize fundraising efforts over the long term.
Tech M&A Monthly: 15 Ways to Find BuyersCorum Group
The more qualified buyers you can bring to the table, the better your chances for an optimal sale of your company. But how do you build the ideal buyers list, with the right combination of "A list and B list" buyers? What about Private Equity, non-tech buyers, or international firms? Join the November edition of Tech M&A Monthly for a look at how Corum Group builds buyers lists--our dealmakers will walk through 15 things you need to be able to do in order to identify potential acquirers for your company.
This document provides a summary of Will Chamberlain's background and experience in marketing. Chamberlain has worked in various marketing roles for both B2B and B2C companies, including client-side, agency-side, demand generation, brand marketing, and more. He brings a breadth of knowledge from seeing different perspectives. Chamberlain is data-driven and focuses on creative solutions and growth strategies. He has expertise in many areas of digital marketing including social media, paid media, creative direction, and more.
2. Politics is Big Business
(and remains so in non-federal election years)
Total Annual Expenditures
Political Groups Federal Campaigns
(e.g. Lobbyists)
3. ElectNext is Data-Driven Politics
Data Analysis Product
•Aggregate and structure •Analyze and summarize •Users explore visual,
millions of data points on with NLP Topic Models, relevant, contextual
political people, issues and Ideal Point Estimation, political information, when
events. Bayesian Inference. and where they need it
most.
Politicians
10,000+
Interest Groups
350,000+ ratings
Legislation
100,000+ bills
Campaign Finance
$
15,000,000+ records
4. In Our First Year We...
Distributed a 2012
Built a Big Database Elections Product to... Reached 3M+ People!
3,000,000+
✓4500+ Candidates ✓The Washington Post ✓1000% mo/mo growth
✓All three Federal Levels ✓The Economist ✓All 50 states
✓Bayesian Inference ✓NBC Politics ✓2 million visits in Oct
✓Euclidean Distance ✓Hearst Television ✓1.2 million+ visits on
Matching Election Day
✓The PBS NewsHour
✓Ideal Point Estimation ✓40+ Nationwide
5. Now Launching: Digital Political ‘Baseball Cards’
For Publishers $ For Politicians $
We close the ‘search leak’ and Across our partner networks we
drive engagement with a data- offer an unprecedented platform
driven companion experience to to generate leads and monitor
political content. earned media.
6. Business Model
Political Subscriptions for lead generation & media monitoring
Level Cost Per Month
Local $95
State $495
National $3495
Addressable Market (annual) $702,000,000
Advertising
Addressable Market (at $5 CPM and 70/30 rev share) $193,000,000
Total Addressable Market: $895M
7. Publisher Traction
12,500,000 monthly uniques across launch partner sites
Publisher Pipeline (4 Month Sales Cycle)
Prospects 120 PA & National Publishers 25%
Pipeline 30 Current Conversations
20%
Launch Partners 6 Sets of JavaScript Delivered
6 Month Publisher Goal 15 Partners, 35M Monthly Uniques
8. Customer Traction
“Pre-sale” Signed Customers
Bill Green David Oh Cindy Bass Brian Sims
Phila. City Council At-Large Phila. City Council At-Large Phila. City Council PA House of Representatives
Politician Pipeline (2 Month Sales Cycle)
Prospects 120 PA Politicians 16%
Pipeline 20 Current Conversations
20%
Signed Customers 4, with credit cards
6 Month Customer Goal 100 Paying Customers
9. Comparable Companies
Single Platform Apture STELLAService
‣ Aggregates restaurant ‣ In-article keyword ‣ Aggregates customer
data; distributes to search experience for service data, publishes
publishers publishers for consumers
‣ Business Model: ‣ Business Model: ‣ Business Model: Sells
Restaurant subscriptions Publisher White Label, customer service intel
(for lead generation) Advertising back to companies
‣ Outcome: Sold for ‣ Outcome: Sold to ‣ Outcome: Raising a
$100M in 2 years Google in 4 years B-round w/in 2 years
10. Team
Keya Dannenbaum John Mertens
Founder & CEO Chief Technology Officer
• Hillary Clinton for President • Code for America Fellow ‘11
• 18 Municipal level campaigns • Full stack Rails dev.
• Stanford, Princeton, Wharton • Open data evangelist
Jake Wells Mike Toppa
Product & Design Rails Engineer
• User-centered Designer • 17-year Web Dev.
• Ethnographic Research • PhD, Govt., Georgetown
• BA, MA Industrial Design • Agile aficionado
Dave Zega Dan Whateley
National Political Director Head of Partnerships
• Citywide campaign mngr. • Secured all 2012 partnerships
• Philadelphia City govt.
(40+ partners, 3M+ uniques)
• MA, Government UPenn • EN nickname: The ‘Danimal’
11. Investors Advisors
Charlie O’Donnell Ezra Callahan
Brooklyn Bridge Ventures 6th Employee
1st Product Manager
Ben Wirz Sean Gerrish
Knight Foundation Princeton CS/Political Data PhD
Fmr. Senior Google Engineer
David Horowitz Ryan Jacoby
Comcast Ventures IDEO
Endorsers
Bill Bradley Tim Brown Jeb Bush
NJ Senator (D) IDEO FL Governor (R)
12. Open Raise
$250k
*Second tranche of a total $1M round; $750k closed July 2012
Milestones Deal Terms
Additional funds give us a 12- • Convertible Note
month runway to: • $3M Valuation Cap
• Data, publisher, political • 15% Discount
coverage in 5/50 US States • 6% Interest
• Cash flow positive
Closing March 30, 2013