Mayo Communications is a 100% woman- and Spanish-owned public relations firm founded in 1995, recognized for award-winning media placements and crisis communications. The team specializes in various PR strategies, including grassroots campaigns, media relations, and direct engagement with target audiences to enhance clients' visibility and message effectiveness. With a diverse clientele and a proven track record, Mayo Communications offers tailored communication strategies to address complex public relations needs.

1. Award-Winning Public
Relations
“We don’t guarantee media,
we just get it!”
www.MayoPR.com
LaEntertainmentPublicity.com
Los Angeles – San Diego – New York

2. About MAYO Communications
 100 percent Woman-owned, 100 percent Spanish Owned
(WMBE) registered with Los Angeles County
 Founded 1995
 2003-2012 “Best media placement-print,” said PRSA
 Crisis communications, damage control, image rebuilding,
community outreach, SEO and proactive media relations
“Best Corporate Communications” PRSA and IABC
 12 independent contractors, offices in LA , NY & San Diego
New York
Los Angeles
San Diego

3. MAYO’s Campaign Team Project Mgt
Aida Mayo
President
• 10 years managing public
relations and public affairs
campaigns.
• Strong multimedia, minority
media relations and legal
communications skills.
Dan Lai
George S. Mc Quade III
Senior Account Exec.
General Manager
• 10 years award-winning
• Former print/radio/TV writing and high-tech PR.
newsman for 20 years.
• Outstanding transportation, life
• Extensive PR, Gov. and sciences, and governmental
corporate comm. experience affairs experience.
(10 years)

4. Thinking Outside The Box…
This project takes a different kind of thinking
…this is not just about moving a few trains.
That is why when the stakes are
high……Clients turn to
MAYO Communications.

5. An Award Winning Creative Team…
MAYO Communications has produced award-winning
material for all of its clients, including:
• “Business Beat News Tip Sheet™ “ PR
Voter approved “Prop B” - SCLC $20 Billion w/ (4 CA Governors)
• Counterterrorism Expert Elsa Lee – Adv
• OnTrac-Alameda Corridor East
• Wal-Mart “Superstores”
• World Trade Center Assn. LA/Long Beach
California Chamber of Commerce “C
• MTA-”Economic Warcast”
• Los Angeles County Economic Develop
• Stevie Wonder ‘STITCHES”
• Kyser Center for
• “10-day lockout at the Ports” Economic Research (10+ years)
• “60 Minutes A Eye On TheHousing Authority” PRSA award

6. When the stakes are high,
clients call upon The MAYO…
The 10-day LA Wal-Mart
 
and Long Beach
Ports Walkout
Superstores
Impact
There is no
alternative to a
successful
campaign.

7. Overview
1
RESEARCH
2
STRATEGY
3
TACTICS

8. Tactics: Social Media Theme Builder
Social Media Campaign Builder
is MAYO Communication’s system that
establishes two-way, high profile,
engaging, custom-tailored
communications between the client and
the target audiences.

9. Tactics: Building a dialog
 MAYO’s mail programs are designed to fit each
client’s specific needs and are tailored to your target
audience.
 MAYO has written and produced
scores of direct response letter
packages, self-mailers, brochures,
newsletters, and simple flyers.
 Variable personalized letters can be
generated at a moment’s notice to
communicate with individuals based on
their pre-programmed criteria to
generate a call to action.

10. Tactics: Grassroot campaigns
 Letter writing campaigns can even be generated
to targeted opinion leaders or elected officials on
individualized letterhead and with multiple
paragraph swapping capabilities.
 By building a dialog you can output targeted lists
for grassroots, phone banks, sophisticated
predictive dialers, patch-throughs, email lists and
social media platform at a moment’s notice.
 Creating blogs and social news sites to expand
brand Online.

11. Tactics: Dialog Builder
For our clients, potential target audiences include:
Congress, California, Statewide Government Affairs:
Los Angeles County:
• Leg. & Reg. Monitoring
•Lawmakers in the Dist. • High propensity voters within
•Transportation leaders targeted legislative districts
•Caltrans • Environmental organizations
•Governor’s Office • Business and Industry trade
•Cities impacted by ACTA associations
•Los Angeles Port • Manufacturing organizations
•Long Beach Port • Lobbying of Federal & Reg.
•IEE and regional chps • Relationship Building with key
•Calif. Realtors Assn. officials
…Dialog Builder builds a communications bridge.

12. Tactics: Proactive Media Relations
Rebranding Your Business or Organization:
• Message Development/Slogan
• Press Kit: (EPK’s for TV, films)
• Review and help create media press kits for key media outlets in
region and throughout the state, nationally or globally.
• Media Relations:
• Developing stories: Focus on how your organization helps in
quality of life issues such as traffic congestion relief, housing
environmental benefits, job creation and project technology.
• Media Tours: Give media outlets an opportunity to learn first-hand
how the technology and the system works.
• Survey Media
• Survey the media their knowledge on your industry
• Track information of program participants using Dialog Builder
• Google Analytics, ROI and customer feedback improves coverage.

13. Tactics: Pilot Program
Launch it projects:
• “Ride-Along-Day”
• Media Event: Create a high-impact media event to
secure coverage of your company’s new facilities.
• Corporate Partners: Develop partnerships with sponsor
or supporters - MTA, BNSF, Union Pacific and METRO
• Save-the- date card
• Announce the promotion-congressional & state tours.
• “Education” Kit
• Inspire local schools to have poster contests and tours.
• Launch award and financial award winning nonprofit projects

14. Tactics: Ongoing Program
Post-Launch:
• Monthly Newsletter
• Create and distribute a monthly newsletter with stories about the
success of the ACTA programs, recent headlines and testimonials.
• Media Hotline
• Manage the Media Hotline – a local telephone number to be used for
promoting media events and ongoing programs
• Industry Experts
• Register industry experts online with media
• Check print/trades editorial calendars and radio/TV talk shows
• Awards – Post Results on Company Facebook “Like” Page
• Submit your work for industry awards, local, state and national.
• Announce awards and ceremonies

15. Tactics: Growing the Brand Programs
Promoting the Success:
•Statewide Media Relations:
• Program Status Reports: Bi-monthly news releases on
the success of client’s Program.
• Media Targets: Major newspapers and broadcast
outlets, Journal of Commerce, WSJ, LA/NY Times USA
Today, Variety, LABJ and thousands of industry trades.
• Targeted Districts: Publications in the Legislative
districts of targeted State Senators and
Assemblymembers.
•Sacramento Briefing
• Brief State Legislators on the success of client
program.
• Attract media coverage to client’s success

16. Tactics: Media Relations Campaign
ID of Targets:
• State Industry Committees
• State Assembly Committee on Industry
• Governor Arnold Schwarzenegger
• California Commissions
• Local Legislators: Congressmen who
are your advocates
• Supporting Industry Associations
• Business Partners
• Potential Customers and Clients

17. Tactics: Gov. Relations Campaign
Grassroots Approach:
• Response Device:
• Write letters to elected officials
• Write letters-to-the-editor
• Meet with elected officials
Use Social Media Builder for dialogue with supporters.
• Newsletters/Updates
• Personalized letters

18. Tactics: Media Campaign
Grassroots Approach:
• Targets: Environmental Organizations, Business and Trade
Assns., Federal Administration, the California Commission
overseeing client industry and business partners.
• Brochure: Review and produce a new one pager with
environmental benefits and the client technology.
• Development of a Coalition:
• Distribute brochure with an endorsement form
• Solicit support via telephone and facsimile
• Setup up editorial board meetings or adversorials
• Media support
• Solicit community and nonprofit organizations

19. Tactics: Government Relations Campaign
Grassroots Approach:
• Mobilize the Coalition:
• Write letters to key elected officials
• Participate in meetings with select lawmakers
• Author opinion-editorials for newspapers
• Include information about client’s milestones in
organization’s newsletter
• Disseminate action alerts to membership
• Participate in earned media activities
• Coalition Newsletter: Write and distribute a Coalition
Newsletter aimed at current members, targeted
associations and elected officials. Take to Social Media.

20. Tactics: Media Relations Campaign
Media Relations:
• Editorial Board Meetings: Schedule meetings with client
representatives and editors at key publications.
• Opinion-Editorials: Work with Coalition members to place
op-eds in key publications across the state.
• Letters-to-the-Editor: Work with membership in the writing
and placement of letters-to-the-editor in key publications.
• Social Media Engagement: Engage Social Media sites Google+,
Facebook and Linkedin, etc.

21. Tactics: Media Relations via Internet
Web Site Media Marketing:
• Provide content and support to the client website with
updated information, list of supporters, sample letters to
elected officials and letters-to-the-editor, action alerts,
media information and contact information.
Images and news Stories
of Client events:
Business Beat News Tip Sheet™ to the media of
districts of key Senators and Assemblymembers
• Targeted to the districts of key Senators and
Assemblymembers
• Aimed at influencing members of the State Legislature.
• Timed to key events: committee vote, public hearing, floor
debate, etc.

22. Overview
1
RESEARCH
SUCCESS
2
STRATEGY
3
TACTICS

23. MAYO Communications Team
This is not just about moving trains…
The MAYO Team:
A firm that specializes in
complex issues…
A firm that brings PR and
political smarts together.
MAYO Communications:
A firm with a proven
track record of Media success.

24. The MAYO Team Group
MAYO Communications prides
itself in offering clients 24/7
accessibility to their account
Aida Mayo, President: George Mc Quade:
Work: 818.340.5300 Work: 818.340.5300
Cell: 818.618.9226 Cell: 818.618.9229

25. Award-Winning
Public Relations
“We don’t guarantee
media, we just get it!”
www.MayoPR.com
Call 818-340-5300 Today!