El arte veraz: visualización e infografía para comunicación
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This document discusses visualization and infographics for communication. It provides examples of effective data visualizations and principles for good visualization design. Some key principles discussed include using good data, attracting reader attention without frustration, and showing the right amount of data. The document advocates learning about data, visualization, writing and storytelling to create effective visual communication.
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El arte veraz: visualización e infografía para comunicación
- 1. EL ARTE VERAZ Visualización e infografía para comunicación Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com 2 de noviembre de 2016
- 3. Master of Fine ArtsVisualization and Infographics: http://mediashift.org/2014/12/miami-merges-data-visualization-mapping-journalism-for-mfa/
- 6. A visualization is a graphical representation designed to enable exploration, analysis, or communication 2012 2016
- 8. Figures represented in all these graphics: 22%, 25%, 34%, 29%, 32% Length or height A A B C D E B C D E Position Angle/area Line weight Hue and shade Area A B C D E A B C D E A B C D E A A B C D E B D C E A B C D E A B C D E A B C D E
- 9. “The median score is 72 over 100” Result: Unhappy students Based on RichardThaler’s Misbehaving:The Making of Behavioral Economics
- 10. “The median score is 72 over 100” Result: Unhappy students “The median score is 96 over 137” Result: Happy students! Based on RichardThaler’s Misbehaving:The Making of Behavioral Economics
- 11. Based on RichardThaler’s Misbehaving:The Making of Behavioral Economics Maximum 100 Average score 72 FIRST EXAM Minimum 0 50 Maximum 137 Average score 96 SECOND EXAM FIRST SECO Minimum 0 50 Maximu 100 Maximu 137 Avera Avera
- 13. Michael E. Mann, Raymond S. Bradley, and Malcolm K. Hughes Intergovernmental Panel on Climate Change (IPCC),Third Report, 2001 http://www.meteo.psu.edu/holocene/ public_html/Mann/research/ res_pages/old/mbh99.html
- 14. Visualization is going mainstream
- 16. Hans Rosling www.gapminder.org http://www.gapminder.org/videos/200-years-that-changed-the-world-bbc/
- 22. 2014 Partisan Advantages Among Whites, by Year of Birth Source: Merged Pew Research Center surveys conducted in 2014. PEW RESEARCH CENTER MORE DEMOCRATIC/ DEMOCRATIC LEANING MORE REPUBLICAN/ REPUBLICAN LEANING YEAR OF BIRTH AGE 1996 1981 1965 49 33 18 1946 68 851929 +30 +20 +10 +10 +20 +300 +30 +20 +10 +10 +20 +300 Millennial Generation X Baby Boomer Silent Generation 2014 overall: +8.6R Individual year 3-year rolling average Pew Research Center
- 25. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
- 26. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
- 27. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
- 28. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
- 29. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
- 30. This is why I don’t consider this an “infographic”
- 32. 1993-1996 $14 billion 1999-2003 $56 billion Less regulation = More Industry Investment Following 1992 Cable Regulations After regulations were relaxed
- 33. 1990 92 96 98 02 04 06 08 1000 2013 $16 $12 $8 $4 $16 Cable Industry Infrastructure Expenditures In billions Telecommunications Act is passed (“Deregulation”) Cable Television Consumer Protection and Competition Act (“Regulation”) 1993-1996 $14 billion 1999-2003 $56 billion Less regulation = More Industry Investment Following 1992 Cable Regulations After regulations were relaxed
- 34. Learn about data
- 35. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
- 39. How Music Preferences Have Changed in Two Decades Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students. SOURCE: WishfulThinkingData Inc. Hard Rock Hip-Hop Reggae Country Classic Samba 1994 2014 35% 25% 20% 10% 5%5% Hard Rock Hip-Hop Reggae Country Classic Samba
- 40. How Music Preferences Have Changed in Two Decades Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students. SOURCE: WishfulThinkingData Inc. Hard Rock Hip-Hop Reggae Country Classic Samba 1994 2014 35% 25% 20% 10% 5%5% Hard Rock Hip-Hop Reggae Country Classic Samba How Music Preferences Have Changed in Two Decades Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students. SOURCE: WishfulThinkingData Inc. 0 10 20 30 40% Hip-Hop Reggaeton Country Classic Samba Hard Rock 1994 2014 Reggae
- 44. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
- 45. http://socialbiblio.com info@socialbiblio.com Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com