- ChurchTime is a digital platform that aims to provide religious and faith-based content to older users through an easy-to-use interface. - Its MVP will offer curated religious content from Union Theological Seminary, as well as analytics and privacy controls. - Its target users are religious individuals aged 65+ and churches/pastors. Revenue will come from ads, subscriptions, and a share of premium content sales. - Over the next 30 days, ChurchTime will focus on customer discovery, launching its MVP, and validating it with 100 daily users. Its goal is to iterate based on feedback.

1. Formerly Known
as “Ekklesia”
10 New Interviews
81 Total Interviews
God, Technology and the Content Market
Digital Church Your Grandmother Can Use
ChurchTime
Guthrie Graves-Fitzsimmons, M. Div
Shamika Goddard, M. Div.
James C. Thompson, M.Div.
Shrey Jasani, SEAS
10 New Interviews
81 Total Interviews

7. .

9. MVP Features
User Experience 65+
Religious Customers
Church Pastors/Content
Providers
Advertisers
Easy to use UI/UX Offering Data analytics
Privacy controls Pastoral Counseling/Visits Curated/non-controversial
content controls
Community building
(forums, chat, prayer time,
encouragement, motivation,
inspiration, self-
improvement)
Easy to use CMS
Access to premium content Reach New People for
Worship
video quality Sale of premium content

10. Channels
Targeted End-Users: Religious 65+
ChurchTime
Advertisers
Direct Sales to Church,
conferences and
seminaries
Church Decision
Makers
Earned and Paid
Media Targeted to
Religious 65+
Direct Sales to
Christian Media
Advertisers
Direct Sales to
faith based
assisted living
facilities
Facility Decision
Makers

11. Users
Christian
Advertisers
ChurchTime
Church Decision
Makers
$$$
Ads $$$
Subscriptio
n
$$$
Premium Content &
Worship Service Offerings
% back to
Church
Decision
Makers
(Offerings)
Revenue Strategy

12. Activities, Resources, Partners
ChurchTime
Software/Servers Content PR-Outreach Direct Sales
Rent Servers
Software development
and engineering
Churches PR Team - Earned
media outreach to
targeted publications
Church salesforce
Assisted living
facility salesforce

13. Here’s What We Are Going to Do Next
Next 30 Days:
● More Customer Discovery, specifically with assisted living facility and testing pricing options with pastors
● Launch MVP with Union Theological Seminary’s daily Noon worship as content (Commitment from school
secured)
● Validate MVP with targeted 65+ religious customer and local church pastors
● 1-2 earned media hits previewing the technology
● KPI: 100 unique daily users (early adopter de alpha test)
Next 60 Days:
● Continue customer validation and iterating the product
● Secure exclusive launch advertiser for when we hit average 10,000 unique daily users
● 5-10 earned media hits in publications reaching the targeted 65+ religious customer demographic
● KPI: 1000 unique daily users (at least 50% are 65+ religious demographic
Next 120 Days:
● Continue customer validation and iterating the product
● Launch exclusive advertising deal with public event
● 20-30 earned media hits around advertising deal and public launch event
● KPI: 10000 unique daily users