The document provides guidance from Sramana Mitra on how to build a successful business through careful validation and positioning of ideas. It emphasizes bootstrapping early-stage ventures rather than raising capital, and outlines Sramana's methodology for validating business ideas through testing before pitching to investors. Key points discussed include segmentation of target markets to accurately assess total addressable market size, and using positioning and go-to-market strategies to increase chances of success.

1. Sramana Mitra

6. Worth Building, though Especially if you own 100% To own 100% of a business, you cannot raise money

7. $22.5m $5m 5% owner of $25m company sold for $100m

18. 03/09/10 Sramana Mitra : Positioning Psychographic is as important as demographic

21. Blog and Strategy Roundtables