This document discusses the concept of virtual celebrities and how fame is changing in convergence culture. It provides examples of the fictional character Lara Croft from the Tomb Raider video game franchise and the virtual band Gorillaz as virtual celebrities who have gained widespread recognition through various media adaptations and online fan communities. The document also discusses how characters from the film The Big Lebowski, such as The Dude, have inspired an annual fan festival and significant online followings on websites and social media profiles dedicated to the characters.