Here are some potential ways to prototype answers to the market feasibility questions:
1. SPF variety required: Create sample packaging/labeling with a range of SPF options (15, 30, 50). Conduct surveys/focus groups to understand preferences.
2. Primary locations for sales: Partner with local businesses (beach shops, lifeguard stations) to trial "pop-up" sales stations over the summer. Collect data on sales and customer locations/needs.
3. Changing mindsets/habits: Partner with local events (concerts, sports) to trial a "sunscreen vending machine" prototype. Survey attendees pre/post to understand impact on sunscreen habits.
The key is to get
Here are some potential ways to prototype answers to the market feasibility questions:
1. SPF variety required: Create sample packaging/labeling with a range of SPF options (15, 30, 50). Conduct surveys at beaches to assess which SPFs are most popular.
2. Primary locations for sales: Partner with local shops/cafes near beaches to display and sell prototype packaging. Track sales data to see which locations are most successful.
3. Changing mindsets: Create a basic mockup of the on-demand system (e.g. button to request delivery). Conduct interviews/focus groups at beaches to get feedback on concept and willingness to change habits.
The key is to create simple,
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda is split into four sections covering integrated product development, product/service-systems, open design, and protovation. In the section on integrated product development, Howard discusses the key disciplines of market, product, and production/business and how remaining uncertainties can be identified. He emphasizes using prototypes to test feasibility and answer major questions. Different types of prototypes are defined including proof-of-principle, form study, user experience, visual, and functional prototypes. Market prototyping is also introduced as a way to test market feasibility.
The document introduces a course on prototyping. It discusses the agenda, which covers introductions to prototyping, market testing, technical feasibility, and a course round-up. It then defines prototyping as building models to test aspects of a product's feasibility. Different types of prototypes are described, including proof-of-principle, form study, user experience, visual, and functional prototypes. Examples and purposes of each prototype type are provided.
The document discusses the concept of "protovation", which involves prototyping products and markets to test ideas and address uncertainties. It describes different types of prototypes, including proof-of-principle, form study, user experience, visual, and functional prototypes. These prototypes can be used at different stages to test aspects like design feasibility, user interactions, and aesthetics before full production. The document also discusses using prototypes to test market feasibility through questions like determining customer needs and willingness to purchase.
The document discusses integrated product development (IPD) and presents an IPD model. It uses a case study of developing a new pouring closure for glass bottles to illustrate how the IPD process works. The case study outlines gathering market information, generating ideas, evaluating concept alternatives, and selecting a final concept to develop. The goal was finding a solution that was cheaper and easier to produce while providing market differentiation through new functionality.
China machinery, plastic machinery, pipe machinery, pipe production lineannasup
Qingdao Dewoer Plastic Machinery Co., Ltd, a high-tech join-stock enterprise, our main product: plastic pipe production line; plastic sheet production line; plastic profile production line; plastic extrusion granulator; packaged with the unit; main and auxiliary series.
Helping businesses to solve a wicked problem: Getting profits from CX designPeter Bogaards
Presentation held at EuroIA 2012 (27-29 september 2012, Rome).
See also: http://informaat.com/blog/helping-businesses-realize-profits-from-customer-experience-design-2.php
The document discusses using visual analytics and heat maps to improve web design and optimize the user experience. Some key points covered include testing mock-up designs using predictive heat maps before implementation; segmenting heat maps between new and returning visitors; and targeting tests based on visitor characteristics to improve conversion rates. Tips are also provided such as focusing on small design details and using unique phone numbers to improve customer service.
Here are some potential ways to prototype answers to the market feasibility questions:
1. SPF variety required: Create sample packaging/labeling with a range of SPF options (15, 30, 50). Conduct surveys at beaches to assess which SPFs are most popular.
2. Primary locations for sales: Partner with local shops/cafes near beaches to display and sell prototype packaging. Track sales data to see which locations are most successful.
3. Changing mindsets: Create a basic mockup of the on-demand system (e.g. button to request delivery). Conduct interviews/focus groups at beaches to get feedback on concept and willingness to change habits.
The key is to create simple,
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda is split into four sections covering integrated product development, product/service-systems, open design, and protovation. In the section on integrated product development, Howard discusses the key disciplines of market, product, and production/business and how remaining uncertainties can be identified. He emphasizes using prototypes to test feasibility and answer major questions. Different types of prototypes are defined including proof-of-principle, form study, user experience, visual, and functional prototypes. Market prototyping is also introduced as a way to test market feasibility.
The document introduces a course on prototyping. It discusses the agenda, which covers introductions to prototyping, market testing, technical feasibility, and a course round-up. It then defines prototyping as building models to test aspects of a product's feasibility. Different types of prototypes are described, including proof-of-principle, form study, user experience, visual, and functional prototypes. Examples and purposes of each prototype type are provided.
The document discusses the concept of "protovation", which involves prototyping products and markets to test ideas and address uncertainties. It describes different types of prototypes, including proof-of-principle, form study, user experience, visual, and functional prototypes. These prototypes can be used at different stages to test aspects like design feasibility, user interactions, and aesthetics before full production. The document also discusses using prototypes to test market feasibility through questions like determining customer needs and willingness to purchase.
The document discusses integrated product development (IPD) and presents an IPD model. It uses a case study of developing a new pouring closure for glass bottles to illustrate how the IPD process works. The case study outlines gathering market information, generating ideas, evaluating concept alternatives, and selecting a final concept to develop. The goal was finding a solution that was cheaper and easier to produce while providing market differentiation through new functionality.
China machinery, plastic machinery, pipe machinery, pipe production lineannasup
Qingdao Dewoer Plastic Machinery Co., Ltd, a high-tech join-stock enterprise, our main product: plastic pipe production line; plastic sheet production line; plastic profile production line; plastic extrusion granulator; packaged with the unit; main and auxiliary series.
Helping businesses to solve a wicked problem: Getting profits from CX designPeter Bogaards
Presentation held at EuroIA 2012 (27-29 september 2012, Rome).
See also: http://informaat.com/blog/helping-businesses-realize-profits-from-customer-experience-design-2.php
The document discusses using visual analytics and heat maps to improve web design and optimize the user experience. Some key points covered include testing mock-up designs using predictive heat maps before implementation; segmenting heat maps between new and returning visitors; and targeting tests based on visitor characteristics to improve conversion rates. Tips are also provided such as focusing on small design details and using unique phone numbers to improve customer service.
My talk for UQ Teaching & Learning Week from the panel session on 4 November 2009 discussing what it means to be open in the context of higher education.
This document contains the titles of 3 paintings: Tingari Tale by Walala Tjapaltjarri, Wirrimanu by Mathew West Tjupurrula, and My Country by Mona Mitakiki Shepherd.
This document summarizes Dr. Tim Kastelle's presentation on innovation and business models. It begins with a brief history of computing innovation from Leibniz's binary notation in the 1670s to the ENIAC in 1948. It then defines innovation as the process of creating variety through new ideas, selecting the best ideas, and replicating ideas. Examples are given of business model innovation at Goldcorp and Monty Python. The document concludes with a comparison of the traditional record label business model versus musician Kristin Hersh's model of direct artist support through subscriber levels.
The document provides tips for finishing a PhD thesis by breaking it down into smaller, manageable parts and establishing a regular writing schedule. It acknowledges common excuses graduate students use to avoid writing, such as needing to do more reading or only being able to write at certain times, and advises treating writing like a regular activity done every day. The document also notes that the greatest scientists had trouble finishing their work and advocates writing daily to make productive use of time rather than waiting for bursts of inspiration.
This document discusses network analysis and its use in mapping and analyzing innovation networks. It provides examples of using network analysis to study the international trade network from 1938 to 2003 and a collaborative R&D network. Key network metrics discussed include degree distribution, density, clustering, and average path length. The analysis of the trade network found its overall structure has remained stable over time but countries' interconnectivity has increased. Analysis of an R&D network found those with a small world structure were more innovative.
1) The document discusses 4 rules for managing networks: don't think of networking but think about network structure; be a hub; if you can't be a hub, be a bridge; link to firms and people unlike yourself.
2) Network analysis uses tools to statistically describe network structure consisting of nodes and connections, with performance benefits up to a point as connections are expensive to maintain.
3) The rules advise focusing on network structure rather than just networking, being highly connected, facilitating connections between others if not highly connected yourself, and linking diverse groups.
The document discusses various innovation processes including the stage-gate model, scrum agile product development, and the double diamond process. It also outlines typical development processes that move from a divergent discovery phase to a convergent define phase where opportunities are refined. Key activities in the discovery phase include exploring problems, technologies, markets, and ideas while the define phase involves evaluating opportunities through questioning and quick assessment methods.
The document is an introduction to innovation that provides definitions of innovation, discusses why innovation is important for businesses, and classifies different types of innovation. It defines innovation as the successful exploitation of new ideas and discusses innovation in terms of invention, commercialization, and diffusion of new products or services. The document also outlines different degrees of innovation from new products to improvements, and classifies innovations as application, market, technology, or paradigm innovations based on the novelty of the technology and market.
The Three Stages Of Innovation StrategyTim Kastelle
John Steen's talk at the Brisbane Innovation Network meeting from 21 October 2009 discussing the three stages of innovation strategy through which we have seen firms evolve.
The human eye allows us to see by allowing light to enter through the cornea and lens, which focuses the light onto the retina. The lens adjusts its curvature, a process called accommodation, to focus on objects at different distances, with the help of ciliary muscles. The retina contains light-sensitive cells that detect the image and send signals to the brain via the optic nerve. Some common vision problems include myopia, where the eye focuses images in front of the retina, hypermetropia where images are focused behind the retina, and presbyopia which occurs due to weakening muscles with age.
This document provides information about an innovation and product development course. It includes an agenda for the course that covers topics like introduction to innovation and the innovation process. It also lists the teaching team which is led by Thomas J. Howard and includes guest lecturers. Assessment is based mostly on an entrepreneurial output involving a business plan and pitch. Reading materials and the lecture schedule are provided which cover various aspects of innovation and product development.
The lecture was split into four sections and covered crowdsourcing techniques such as crowd funding, labor, innovation, and creativity. Open design was discussed as an emerging paradigm where design blueprints are shared openly versus just source code. Different open licenses like Creative Commons were reviewed. Examples of open hardware projects like Arduino and Free Beer were provided. Open design was presented as a new consideration for integrated product development and potential revenue models from an open source approach.
The document provides instructions for an exercise to design a shipping container with specific dimensions and features, including a wall thickness, hinge, hole, and text. Participants have 20 minutes to design the container in a CAD program, checking for mistakes and preparing an STL file for 3D printing. The first correctly designed file submitted will be printed.
Example for Innovation Degree of NoveltyMotaz Agamawi
This document contains a table listing examples of different forms and types of innovation. The table includes innovations such as the transistor, which was a radical product innovation; McLaren's baby buggy design from 1965, which was an architectural product innovation; and SMS text messaging, which was a modular service innovation that became widely popular. The document provides brief descriptions of each innovation listed in the table.
Crowdsourcing - IPU user driven innovation dayTom Howard
The document discusses crowdsourcing and lead users in product development. It defines crowdsourcing and describes its uses, including crowd funding, crowd labor, crowd innovation, distributed knowledge, and crowd creativity. Crowdsourcing can be used for tasks like debugging, advertising, proofreading, and surveys. It also discusses using crowdsourcing for innovation, aesthetics, and branding. The document advocates building the crowd into products and challenges the reader to find internal projects that could utilize crowdsourcing with a small budget.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda covers integrated product development, product/service-systems, open design, and protovation. Exercises are included to illustrate sequential versus integrated development approaches. Integrated product development is defined as an ideal model where the business case is built from stakeholder perspectives. Design for X methods and concurrent engineering are discussed.
My talk for UQ Teaching & Learning Week from the panel session on 4 November 2009 discussing what it means to be open in the context of higher education.
This document contains the titles of 3 paintings: Tingari Tale by Walala Tjapaltjarri, Wirrimanu by Mathew West Tjupurrula, and My Country by Mona Mitakiki Shepherd.
This document summarizes Dr. Tim Kastelle's presentation on innovation and business models. It begins with a brief history of computing innovation from Leibniz's binary notation in the 1670s to the ENIAC in 1948. It then defines innovation as the process of creating variety through new ideas, selecting the best ideas, and replicating ideas. Examples are given of business model innovation at Goldcorp and Monty Python. The document concludes with a comparison of the traditional record label business model versus musician Kristin Hersh's model of direct artist support through subscriber levels.
The document provides tips for finishing a PhD thesis by breaking it down into smaller, manageable parts and establishing a regular writing schedule. It acknowledges common excuses graduate students use to avoid writing, such as needing to do more reading or only being able to write at certain times, and advises treating writing like a regular activity done every day. The document also notes that the greatest scientists had trouble finishing their work and advocates writing daily to make productive use of time rather than waiting for bursts of inspiration.
This document discusses network analysis and its use in mapping and analyzing innovation networks. It provides examples of using network analysis to study the international trade network from 1938 to 2003 and a collaborative R&D network. Key network metrics discussed include degree distribution, density, clustering, and average path length. The analysis of the trade network found its overall structure has remained stable over time but countries' interconnectivity has increased. Analysis of an R&D network found those with a small world structure were more innovative.
1) The document discusses 4 rules for managing networks: don't think of networking but think about network structure; be a hub; if you can't be a hub, be a bridge; link to firms and people unlike yourself.
2) Network analysis uses tools to statistically describe network structure consisting of nodes and connections, with performance benefits up to a point as connections are expensive to maintain.
3) The rules advise focusing on network structure rather than just networking, being highly connected, facilitating connections between others if not highly connected yourself, and linking diverse groups.
The document discusses various innovation processes including the stage-gate model, scrum agile product development, and the double diamond process. It also outlines typical development processes that move from a divergent discovery phase to a convergent define phase where opportunities are refined. Key activities in the discovery phase include exploring problems, technologies, markets, and ideas while the define phase involves evaluating opportunities through questioning and quick assessment methods.
The document is an introduction to innovation that provides definitions of innovation, discusses why innovation is important for businesses, and classifies different types of innovation. It defines innovation as the successful exploitation of new ideas and discusses innovation in terms of invention, commercialization, and diffusion of new products or services. The document also outlines different degrees of innovation from new products to improvements, and classifies innovations as application, market, technology, or paradigm innovations based on the novelty of the technology and market.
The Three Stages Of Innovation StrategyTim Kastelle
John Steen's talk at the Brisbane Innovation Network meeting from 21 October 2009 discussing the three stages of innovation strategy through which we have seen firms evolve.
The human eye allows us to see by allowing light to enter through the cornea and lens, which focuses the light onto the retina. The lens adjusts its curvature, a process called accommodation, to focus on objects at different distances, with the help of ciliary muscles. The retina contains light-sensitive cells that detect the image and send signals to the brain via the optic nerve. Some common vision problems include myopia, where the eye focuses images in front of the retina, hypermetropia where images are focused behind the retina, and presbyopia which occurs due to weakening muscles with age.
This document provides information about an innovation and product development course. It includes an agenda for the course that covers topics like introduction to innovation and the innovation process. It also lists the teaching team which is led by Thomas J. Howard and includes guest lecturers. Assessment is based mostly on an entrepreneurial output involving a business plan and pitch. Reading materials and the lecture schedule are provided which cover various aspects of innovation and product development.
The lecture was split into four sections and covered crowdsourcing techniques such as crowd funding, labor, innovation, and creativity. Open design was discussed as an emerging paradigm where design blueprints are shared openly versus just source code. Different open licenses like Creative Commons were reviewed. Examples of open hardware projects like Arduino and Free Beer were provided. Open design was presented as a new consideration for integrated product development and potential revenue models from an open source approach.
The document provides instructions for an exercise to design a shipping container with specific dimensions and features, including a wall thickness, hinge, hole, and text. Participants have 20 minutes to design the container in a CAD program, checking for mistakes and preparing an STL file for 3D printing. The first correctly designed file submitted will be printed.
Example for Innovation Degree of NoveltyMotaz Agamawi
This document contains a table listing examples of different forms and types of innovation. The table includes innovations such as the transistor, which was a radical product innovation; McLaren's baby buggy design from 1965, which was an architectural product innovation; and SMS text messaging, which was a modular service innovation that became widely popular. The document provides brief descriptions of each innovation listed in the table.
Crowdsourcing - IPU user driven innovation dayTom Howard
The document discusses crowdsourcing and lead users in product development. It defines crowdsourcing and describes its uses, including crowd funding, crowd labor, crowd innovation, distributed knowledge, and crowd creativity. Crowdsourcing can be used for tasks like debugging, advertising, proofreading, and surveys. It also discusses using crowdsourcing for innovation, aesthetics, and branding. The document advocates building the crowd into products and challenges the reader to find internal projects that could utilize crowdsourcing with a small budget.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda covers integrated product development, product/service-systems, open design, and protovation. Exercises are included to illustrate sequential versus integrated development approaches. Integrated product development is defined as an ideal model where the business case is built from stakeholder perspectives. Design for X methods and concurrent engineering are discussed.
The document outlines an agenda for a guest lecture on design and product development. It discusses integrated product development where marketing, design, and manufacturing work together from the start. It presents exercises for developing products that meet multiple stakeholder needs simultaneously rather than sequentially. The lecture also covers product-service systems, open design, prototyping, and concurrent engineering approaches like design for X.
Here are the steps to replace the headlamp bulb:
1. Remove the 2 screws on the left side light housing and remove the housing.
2. Disconnect the cable connector.
3. Remove the headlamp bulb.
4. Install the new headlamp bulb.
5. Reconnect the cable connector.
6. Replace the left side light housing and secure with the 2 screws.
7. Remove the 2 screws on the right side light housing and remove the housing.
8. Replace the headlamp bulb.
9. Replace the right side light housing and secure with the 2 screws.
28 Original material by Thomas J. Howard, The Technical University of Denmark
The document discusses market testing through protovation. It describes determining the market for a product or service by examining seven key parts: 1) current consumption, 2) market structure, 3) distribution system, 4) market entry, 5) buyers, 6) selling arrangements, and 7) prices. For each area, it provides examples of important questions to consider such as current consumption trends, locations of markets and buyers, distribution and delivery options, market introduction strategy, and setting price based on factors like costs, quality of alternatives, and buyer expectations. The document advocates testing market feasibility with prototypes by designing experiments to answer burning questions.
The document is a lecture on design and product development. It covers topics like integrated product development, product-service systems, open design, crowdsourcing, open source design, and open hardware. The agenda includes exercises and discussions on these topics. It defines open innovation, crowdsourcing types, and discusses how crowdsourcing can be used for funding, innovation, labor, and aesthetics & branding. Open source design is compared to open source software. Different open licenses are outlined. Open design is presented as empowering people and driving innovation, with open hardware as an emerging paradigm that benefits society.
The document outlines Thomas J. Howard's guest lecture at Tallinn European Innovation Academy on design and product development. The agenda includes discussions of integrated product development, product/service systems, open design, and protovation. Open innovation and open design are defined, with open design discussed in the contexts of crowdsourcing, open source design, and open hardware. Benefits and revenue models of open source design are presented. The lecture emphasizes that openness is now essential and access to information enables self-production.
The document discusses open vs closed innovation. It begins with an agenda for the course covering topics like open innovation, crowd sourcing, product/service systems, and open design. It then defines open innovation as using both internal and external ideas and paths to market to advance technology. The benefits of open innovation are described, but it also notes that opening up is difficult for conservative industries due to knowledge being considered a source of power. The document provides examples of open innovation activities and indicators of openness. It compares closed innovation, which keeps innovation internal, to open innovation which engages external partners."
This document summarizes a guest lecture on design and product development given by Thomas J. Howard at the Tallinn European Innovation Academy. The agenda outlines that the lecture will cover integrated product development, product/service-systems, protovation, and open design. It provides examples of how companies like Rolls-Royce, Danfoss, and Xerox have transitioned from selling products to offering services to increase customer value and company profits in the face of increased competition. The lecture emphasizes the importance of considering all stakeholders, the product life cycle, and customer needs and activities when developing new products and services through integrated product development.
The document discusses how appreciative inquiry and problem solving approaches can be combined for process improvement. It explores how AI can enhance problem solving by focusing on strengths rather than weaknesses. Problem solving is useful in some cases but can be augmented by AI's positive, strength-based approach. The document proposes an "appreciative problem solving" hybrid method and outlines how the processes of AI and problem solving differ and could be integrated to leverage their benefits for work system innovation.
The document lists the top 10 sources of funding for startups and innovation projects in Denmark, ranging from small grants up to venture capital investments of over 50 million Danish kroner. It includes funding options from Danish government organizations like DTU, Symbion Innovation, and CAT for proof-of-concept, accelerators, seed funding, and larger rounds of funding. Private sources like business angels and venture capital are also mentioned as potential sources for later stage startups seeking multi-million investments. Obtaining an initial customer and bootstrapping are listed as additional ways to fund projects.
SEED Capital is a venture capital firm that finances and assists startups in Denmark and Southern Sweden. It looks for startups in life sciences, IT, and cleantech. SEED has over 70 companies in its portfolio and has had 12 exits with over a 1x return on invested capital. The investment process at SEED involves an introduction, convincing phase where startups pitch internally, a deep diving due diligence phase, and completion with final investment agreements. SEED looks for highly innovative products and teams that can solve big problems and scale to over 1 billion euros in market potential.
The document discusses ContiPress, a solution for continuous non-interfering blood pressure measurements. There is a need for such measurements to diagnose and treat hypertension better. ContiPress uses a disposable patch sensor to measure arterial distension and stiffness, allowing calculation of blood pressure without interfering with the patient. Starting the company Sense involved overcoming technical and organizational challenges, securing intellectual property, and obtaining financing. Success requires a solution to an important need, the right competencies, and navigating financial and regulatory hurdles.
This document discusses electronics prototyping using Arduino. Arduino allows users to easily create electronic devices that can sense inputs, process data, and control outputs through an intuitive programming language. It provides a platform for designing prototypes through an open-source hardware and software ecosystem that includes the Arduino board, Arduino IDE for writing code, and Fritzing for hardware simulation.
Prototyping is essential for product development. A prototype is an early version of an idea that allows companies to validate assumptions, visualize ideas, fail early and cheaply, and compare alternatives. Good prototypes are quick and cheap to create, minimal in features, testable by potential users, and provide measurable feedback on what is and isn't working. Prototyping answers questions and generates new ones to further improve products.
Gcode contains instructions that tell a 3D printer how to operate by specifying movements, speeds, positions, and temperatures. Cura software slices 3D models and generates Gcode by setting parameters like layer thickness, print speed, infill density, and number of perimeters. The Gcode produced contains all the information needed to control the 3D printer's hardware and produce the printed part through the firmware interpreting the code.
This document provides guidelines for designing parts to be 3D printed on an Ultimaker FDM printer. Key points covered include geometric constraints like minimum wall thicknesses and accuracy tolerances, using support structures effectively by modifying part orientation and features, hollowing parts and optimizing infill, printing clear text, and designing mechanisms with proper clearances between moving parts. The document outlines strategies for preparing CAD models and generating Gcode files to produce high quality 3D prints.
1. Netfabb is a free software that can be used to validate and repair STL files before 3D printing. It checks for errors like holes, naked edges, and inverted triangles.
2. Netfabb allows users to measure, scale, rotate, and split STL files. It also has automatic and manual repair tools to fix issues found during validation.
3. When using Netfabb, users should check that each part is in a separate file, files are the correct size, parts are correctly scaled and oriented, wall thicknesses are adequate, and support structures are added if needed. Any errors identified during validation should be repaired before 3D printing.
Standard Tessellation Language (STL) files represent a 3D surface as a set of triangular facets and are commonly used for 3D printing and additive manufacturing. When exporting a CAD model to an STL file, it is important to balance the triangle count and file size by adjusting the resolution settings. A higher resolution with more triangles provides more detail but a larger file, while too low a resolution risks losing important surface details in the 3D printed part. Proper STL export settings depend on the complexity of the model surfaces and size.
The document discusses open design as a new paradigm of product development. It defines open design as making design blueprints and other product design information openly available and modifiable so others can build upon and improve the designs. Open design is enabled by open source principles and crowdsourcing innovation from user communities. While open design gives up control over intellectual property, it can drive more innovation, product variety, and revenue from consulting, complementary products, and data gathered from how users engage with designs.
This document discusses product/service-system (PSS) design. It defines a product as creating value through transferring ownership from one stakeholder to another. A service is defined as creating value when one stakeholder carries out an activity for another. PSS is described as a system that supports a product through an extended life period for the company, with the company providing services to customers during use rather than just selling the product. Examples are given of Rolls Royce shifting from selling airplane engines to charging for engine use through maintenance services, and Danfoss shifting from selling refrigeration controls to providing consulting services to supermarkets.
The document discusses the Lean Startup methodology for entrepreneurship. It describes how Lean Startup builds upon principles from Lean manufacturing by emphasizing an iterative process of building minimal products, measuring customer feedback, and learning to pivot the business model based on what is learned. This represents a shift from viewing entrepreneurship as dependent solely on opportunities and individuals, to seeing the process itself as key to creating successful ventures. The document uses examples from the company EdgeFlow to illustrate Lean Startup concepts like validating hypotheses, creating minimum viable products, using innovation accounting to measure progress, and deciding when to pivot the business model.
41631 lecture 3 pt1 tech entrepreneurship methodsTom Howard
The agenda covers topics related to technology entrepreneurship including:
- A 90 minute session on the Lean Startup methodology with introductions and descriptions of central concepts.
- Two sessions totalling 2 hours and 10 minutes on SCRUM, divided into two parts.
- Three short breaks are scheduled throughout the day.
SCRUM is an agile project management framework predominantly used for software development. It utilizes short development cycles called sprints to incrementally develop a product. SCRUM defines three main roles: Product Owner prioritizes product features; the Development Team completes the work; and the SCRUM Master facilitates the process. The framework emphasizes adaptive planning, early and continuous delivery, transparency, and process adjustment based on learning.
This seminar covered understanding and exploiting patent rights. It included an overview of patentability criteria like novelty and inventive contribution. The seminar analyzed a sample patent for bubble wrap clothing and discussed strategic decisions around seeking patent protection. General questions about intellectual property rights were also addressed, such as patent ownership for university employees and determining if an invention is worthwhile to patent.
The document discusses organizing a new event instead of participating in the CBS case competition. It instructs sending an email to Lisbeth Lassen ASAP with the provided email address. It also discusses applying for proof of concept funding of 35,000 Danish krone from Katapult and provides the relevant website.
The document introduces the business model canvas, a strategic management template for developing new or documenting existing business models. It describes the nine blocks of the canvas - key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, revenue streams, and cost structure. The document uses Spotify as an example to demonstrate how its business model differs from conventional retail and provides exercises for applying the canvas to analyze a technology's value proposition and identify suitable customer segments.
This document provides an introduction to an integrated product development course. It discusses key concepts like the three disciplines of integrated product development - market, product, and production. It presents sample exercises for using mathematical operations to meet multiple stakeholder needs. The role of the product developer in balancing stakeholder constraints is also examined. Integrated product development is defined as building the business case for a product from all stakeholder perspectives.
This document provides an introduction and agenda for a course on innovation in product development. The course will be taught by Thomas J. Howard and Jakob Bejbro and will include lectures on topics like integrated product development, business model canvas, and project introductions. The course aims to provide students experience applying concepts to develop products and businesses. Students will work in project teams and complete deliverables like a product report, business plan, video pitch, and final exam presentation. Support resources for entrepreneurs are also listed.
1) The document discusses the development of a customizable backpack called Whiteout that can be modified for different outdoor activities like mountaineering, ski touring, and rock climbing.
2) It outlines the product details, pricing between 2000-3000 DKK depending on elements, and an initial market size analysis for Europe of around 7.68 million alpinists total.
3) The company sales strategy involves an initial production run of 150 bags over 1.5 years with a projected cash flow of 125,000 DKK after development, production, and sales costs. The key success criteria is adjusting the first 150 bags to user needs in the first year on the market.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
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1. Design and Product Development
Guest Lecture at Tallinn European Innovation Academy
Thomas J. Howard
www.thomasjhoward.com
thow@mek.dtu.dk
Unless otherwise stated, this material is under a Creative
Commons 3.0 Attribution–Share-Alike licence and can be
freely modified, used and redistributed but only under the
same licence and if including the following statement:
“Original material by Thomas J. Howard, The Technical University of Denmark”
2. Agenda
09:30 – Integrated Product Development
10:05 – Exercise
10:20 – Break and discussion
10:30 – Product/Service-Systems (PSS)
10:05 – Exercise
11:20 – Break and discussion
11:30 – Open Design
11:05 – Exercise
11:20 – Discussion
LUNCH
13:00 – Protovation
13:45 – Exercise
2 Original material by Thomas J. Howard, The Technical University of Denmark 2012
3. The three Key disciplines of:
Integrated Product Development (IPD)
Market
’Need’
Situation Product Business
Production
3 Original material by Thomas J. Howard, The Technical University of Denmark 2012
4. What are the remaining question marks and
which are the biggest?
Will they
Do users pay that Is the ?
want it ? much ? market
?
? ? that big ?
Market
Does it Does it
work ? look good
?
?
Product
Desired Cost and
’Need’
Situation
properties vol. of ? Business
? production
? ?
Production
4 Original material by Thomas J. Howard, The Technical University of Denmark 2012
5. Where are
the big
question
marks
?
5 Original material by Thomas J. Howard, The Technical University of Denmark 2012
6. • Geo Center
• Professor Kurt S Anderson
Lærke Holstebroe Jeanne Lønstrup
6 Original material by Thomas J. Howard, The Technical University of Denmark 2012
7. $200,000
Where are
the big
question
marks
?
7 Original material by Thomas J. Howard, The Technical University of Denmark 2012
9. ? ? ?
?
? ? ?
? Where are
? ? the big
? question
? ? marks
?
9 Original material by Thomas J. Howard, The Technical University of Denmark 2012
10. Alarm Bells
If the system requires a full
role-out to be of any use
to the customers or
stakeholders.
If you can think of lots of
people might want to buy
the finished
product/system but you
can’t think of who would
definitely be the first
customer
10 Original material by Thomas J. Howard, The Technical University of Denmark 2012
11. What are your burning questions?
Teams from Group A ask Teams from
Group B about aspects of their project’s
feasibility. Team B to LIST THE MAIN
QUESTIONS. 5 mins
Discuss which is THE BIGGEST
QUESTION MARK identified. 2 mins
Swap over.
11 Original material by Thomas J. Howard, The Technical University of Denmark 2012
12. What is a
Prototype
?
12 Original material by Thomas J. Howard, The Technical University of Denmark 2012
13. A model to test an
aspect of a
product’s
feasibility, dealing
with the burning
questions
13 Original material by Thomas J. Howard, The Technical University of Denmark 2012
14. Types of technical prototypes
– Proof-of-Principle Prototype
– Form Study Prototype
– User Experience Prototype
– Visual Prototype
– Functional Prototype
http://en.wikipedia.org/wiki/Prototype
14 Original material by Thomas J. Howard, The Technical University of Denmark 2012
15. Proof-of-Principle Prototype
A proof of concept prototype is used to test some aspect of
the intended design without attempting to exactly simulate
the visual appearance, choice of materials or intended
manufacturing process. Such prototypes can be used to
"prove" out a potential design approach such as range of
motion, mechanics, sensors, architecture, etc. These types
of models are often used to identify which design options
will not work, or where further development and testing is
necessary.
In electronics this is sometimes: “built on a breadboard”.
15 Original material by Thomas J. Howard, The Technical University of Denmark 2012
16. Dyson – 5127 prototypes
The hammer test
When James started out he tested prototypes by dropping them
down a cast iron stairway at the back of his workshop. Simple but
effective.
These days Dyson prototypes must endure 550 tests. Hoses
are contorted and stretched. Cleaner heads are slammed into iron
table legs. Performance is tested in temperatures as low as -20c
in an environmental chamber. Things haven’t changed all that
much though. Every 100th bin off the production line is whacked
with a lump hammer just to make sure.
http://content.dyson.co.uk/insidedyson/default.asp
16 Original material by Thomas J. Howard, The Technical University of Denmark 2012
17. Form Study Prototype
This type of prototype will allow designers to explore the
basic size, look and feel of a product without simulating
the actual function or exact visual appearance of the
product. They can help assess ergonomic factors and
provide insight into visual aspects of the product's final
form. Form Study Prototypes are often hand-carved or
machined models from easily sculpted, inexpensive
materials (e.g., urethane foam), without representing the
intended colour, finish, or texture. Due to the materials
used, these models are intended for internal decision
making and are generally not durable enough or suitable
for use by representative users or consumers.
17 Original material by Thomas J. Howard, The Technical University of Denmark 2012
18. Form prototypes
Cutting tools Dyson AirBlade
http://www.dwell.com/articles/
Dyson-Airblade-process.html
http://cmuid.tumblr.com/page/2
18 Original material by Thomas J. Howard, The Technical University of Denmark 2012
19. User Experience Prototype
A User Experience Model invites active human interaction
and is primarily used to support user focused research.
While intentionally not addressing possible aesthetic, this
type of model more accurately represents the overall size,
proportions, interfaces of a concept. This type of model
allows early assessment of how a potential user interacts
with various elements, motions, and actions of a concept
which define the initial use scenario and overall user
experience. As these models are fully intended to be used
and handled, more robust construction is key. Materials
typically include plywood, REN shape, RP processes and
CNC machined components.
19 Original material by Thomas J. Howard, The Technical University of Denmark 2012
20. User Experience
20 Original material by Thomas J. Howard, The Technical University of Denmark 2012
21. Visual Prototype
To capture the intended design aesthetic and simulate the
appearance, colour and surface textures of the intended
product but will not actually embody the function(s) of the
final product. These models will be suitable for use in
market research, executive reviews and
approval, packaging mock-ups, and photo shoots for sales
literature.
Volvo 340 BMW 305
http://www.volvotips.com/index.php http://www.e90post.com/forums/sho
/general/gallery/daf-museum/ wthread.php?t=159
21 Original material by Thomas J. Howard, The Technical University of Denmark 2012
22. Functional Prototype
To the greatest extent practical will attempt to simulate the
final design, aesthetics, materials and functionality of the
intended design. The functional prototype may be reduced
in size (scaled down) in order to reduce costs. The
construction of a fully working full-scale prototype and the
ultimate test of concept, is the engineers' final check for
design flaws and allows last-minute improvements to be
made before larger production runs are ordered.
22 Original material by Thomas J. Howard, The Technical University of Denmark 2012
23. Advance Passenger Train (APT)
23 Original material by Thomas J. Howard, The Technical University of Denmark 2012
24. Proof of principle prototypes
Oversights revealed by the Prototypes
Concept 1 Concept 2 Concept 3
– Awkward assembly – Awkward assembly – Lock insecurity
revealed
– Very small increments – Cannot work in all – More flimsy than
for code orientations anticipated
– Code revealed under – To release bars must – Supporting pin are too
tube first be raised small
– More flimsy – Awkward to adjust code – Awkward to adjust code
– Lock insecurity – Lock insecurity + Simplicity realised
revealed revealed
+ More discreet than + More sturdy + Dimensionally suited
anticipated
+ An effective visual + Locks securely even
deterrent when code is <2mm out
24 Original material by Thomas J. Howard, The Technical University of Denmark 2012
25. Prototype vs Production Model
Prototype parts Extruded parts
Instead of using a T cutter to form the extra lip T cutter would
have been required
Mill Square then fasten will screws. for this section
25 Original material by Thomas J. Howard, The Technical University of Denmark 2012
26. Proof of principle/form prototype
26 Original material by Thomas J. Howard, The Technical University of Denmark 2012
27. Mk. 9
27 Original material by Thomas J. Howard, The Technical University of Denmark 2012
28. What about
Market
Prototyping
?
28 Original material by Thomas J. Howard, The Technical University of Denmark 2012
29. Sun cream on demand
What are the burning
question related to the
market feasibility of this
product?
29 Original material by Thomas J. Howard, The Technical University of Denmark 2012
30. The burning questions about market
feasibility of sun cream
1. How much variety is required in SPF ?
2. What are the primary location for sales/need?
3. Will customers change their mindsets/habits?
4. How many (% & Vol.) people forget to bring
SC?
5. What are customers willing to do to receive the
product?
6. What is the required dosing sizes?
30 Original material by Thomas J. Howard, The Technical University of Denmark 2012
31. Choose a couple of the
questions and discuss
how you could test the
feasibility using a
prototype
10mins
31 Original material by Thomas J. Howard, The Technical University of Denmark 2012
32. Questions
?
32 Original material by Thomas J. Howard, The Technical University of Denmark 2012