EFU Life is the largest private sector life insurance company in Pakistan, with a market share of 58% in the private sector. It has a history dating back to 1932 and has received numerous awards and recognition for its financial strength and corporate social responsibility efforts. As of 2010, EFU Life has total assets of Rs. 18.7 billion under management, paid up capital of Rs. 1.6 billion, and total shareholder equity of over Rs. 16 billion, demonstrating its financial strength. EFU Life provides a comprehensive range of life insurance products to over 1 million customers through its network of 115 branches across Pakistan.