The document outlines an agenda for a working group meeting of the SIB Council on Social Media. The objectives of the meeting are to officially launch the SIB Council by confirming its leadership, mission statement, scope of activities including planning for a future summit, membership development approach, and resource capabilities. The all-day meeting agenda includes presentations and discussions on these topics to develop deliverables like an updated mission statement, leadership nominees, and a 1-year roadmap for the SIB Council.

1. SIB Council on Social Media (SIB-SM):
Working Group Meeting Agenda
Friday, 25 June 2010 / Time: 9.30-13.00 / Grand Trento Hotel, Trento, Italy
Meeting Objectives:
The objective of the working group is to leverage results of the general EAI meeting to
officially launch the SIB Council. Based on participant input, goals include confirming 1) SIB
leadership nominees for EAI approval to drive SIB start-up phase; 2) SIB mission statement;
3) scope of envisioned activities beginning with SUMMIT planning process*; 4) membership
development approach; and 5) basic understanding of current/future operational resource
capabilities.
A SIB Council shall have a dominant bottom-up contribution, in order to favour the flow of
information from the EAI Community to the EAI Strategic Forum. This meeting will set the
pace and culture for future activities.
* Summit should be initially collocated with Social Innovation SIB Council (SIB-SI) to be jointly held no later
than November, 2011 with city/country location to be determined in concert with EAI executive staff. See
supporting Summit program development tool (PDQ) and production schedule via staff or acting Chair;
operational manual including additional roles & responsibility descriptions to be forthcoming.
Agenda:
The meeting will span the whole morning, from 9.30 to 13.00 with a coffee break mixer from
10.30 to 11.00. The discussion will be facilitated by the SIB Acting Chair in concert with EAI
staff via CREATE-NET. All attendants are encouraged to actively participate.
9.30-10.30
- Roundtable presentation of attendants All, 15 min
- Presentation of the SIB mission statement (Attachment A) SIB Acting Chair, 20 min
- Discussion on SIB mission state to confirm All, 25 min
11.00-13.00
- Presentation of proposed SIB activities (i.e. Summit, etc) SIB Acting Chair, 15 min
- Discussion on SIB activities to confirm (i.e. Summit, etc) All, 45 min
- Presentation of SIB leadership roles & responsibilities SIB Acting Chair, 10 min
- Discussion of responsibilities to confirm All, 15 min
- Discussion of membership development to confirm All, 15 min
- Discussion of operational resources to confirm All, 15 min
- Wrap up to determine next steps SIB Acting Chair, 5 min
Deliverables:
The expected outcome of this meeting is a proceedings summary statement of 4-8 pages, to
be circulated to the EAI Community leadership (via staff point of contact) due no later than
Monday, 12 July 2010 detailing:
- Updated SIB Council Mission Statement, Scope & Description (as warranted)
- The proposed SIB Council leadership nominees (Chair, Vice Chair, etc)
- Roadmap of activities for year 1 beginning with first SIB Summit planning process
- Membership development approach and supporting action plan.
- 2011 SIB Summit Planning Committee representative(s)
- Draft SIB Summit Program Development Questionnaire (PDQ)
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2. Attachment A:
SIB Council Mission Statement, Scope & Description
(To be reaffirmed or revised accordingly in keeping with EFI 2010 working group deliverables.)
SIB Council on Social Media (SIB-SM)
Keywords:
Web 2.0; User Generated Content; Community;
Scope:
Social Media is emerging as “the new way” to communicate to masses. It exploits the human
need for social interactions, together with modern Web 2.0 technologies in order to foster a
culture of participation.
The scope of Social Media SIB is to bring together the many practitioners utilizing social media
in their daily activities, and to stimulate an open discussion on its future use and on how to
maximally exploit the many opportunities coming from this emerging media channel.
Key-Challenges:
• To address the ethical issues related to a free generation, sharing and consumption of
content
• To address the technological issues deriving from the proliferation of a many
heterogeneous social media tools
• To analyze the privacy issues deriving from the daily use of social media instruments
• To discuss innovative and creative ways in which social media can be utilized
• To define the enabling technologies of future social media tools
Mission:
The evolution of the Internet into its next phase will create a profound transformation in
society, affecting the way people relate with technology as a collectively and as individuals. In
this new context, the traditional means of people to interact with other people and with
information will be surpassed by new communication affordances (like rich media anytime,
anywhere, information management of trillions of data from the physical and virtual worlds)
and a major breakthrough in interactive systems will be required in order to fully exploit the
new possibilities that the Future Internet will bring. Social media are expected to play a central
role in such evolution, providing innovative and creative ways of utilizing Future Internet
technologies and influencing the directions it will take.
The mission of the Social Media SIB is to congregate scientists, developers and daily
practitioners to share their views on the future technologies and applications of social media
technologies, and to promote its adoption in creative yet effective ways, positively contributing
to the enrichment, both economic and cultural, of our societies.
Description:
“Social media are media designed to be disseminated through social interaction, using highly
accessible and scalable publishing techniques” [Wikipedia]. Originally conceived for
entertainment purposes, social media are drastically changing the way information is
generated, shared and consumed in everyday life, with a major impact in the people’s habits
to communicate. It exploits the human need for social interactions, together with modern Web
2.0 technologies in order to foster a culture of participation. The key principle guiding any
social media is the willingness of users to share experiences with other members socially close.
Such sharing of experiences becomes a driving principle for identifying people as members of a
given community, while, at the same time, empower them in the definition of its identity.
This major trend is confirmed by the many and different contexts to which social media tools
are applied. As an example, they are used as a mean to share knowledge inside enterprise
organizations, as well as a communication tool for grass root movements. Further, social
media are now part of any major marketing campaign due to their stunning reach.
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3. The main activity of the SIB is to congregate scientists, developers and daily practitioners to
share their views on the future technologies and applications of social media. This will include
aspects related to technology, as well as ethical issues arising from the sharing and
management of personal data. From a technological standpoint, the SIB will stimulate the
discussion among experienced entrepreneurs, researchers and technologists, with the aim of
identifying the most promising directions to be followed by social media technologies. Data
management will a second aspects addressed in this SIB. This will involve regulatory bodies,
end users and industrial players operating in this sector. The discussion will address the ethical
and privacy implications deriving from the management of the huge amount data generated by
users.
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