CoworkMED

TALIA
Parallel sessions with CoWorkMED Modular Project
Organisers
Brigitte Trousse (Inria, Talia partner )
Francesco Molinari (Creative MED expert)
Léonard Lévêque (AVITEM, CoWorkMED lead partner)
Bari, 15 March 2017

Agenda of the session
Welcome to the audience Brigitte Trousse (Talia partner)
Introduction CreativeMED Expert: Francesco Molinari 10’
Modular Project Presentation Léonard Lévêque (AVITEM, CoWorkMED lead
partner)
20’
Speech from the local actor Salvatore Modéo (TheQube) 5’
Panel - Discussion Facilitated by session chair 15’
Thematic Capitalisation issues Léonard lévèque (AVITEM, CoWorkMED lead
partner)
15’
Discussion Panel + Audience 15’
Way forward and next steps Brigitte Trousse & Francesco Molinari 10’
2

Overview of the Speakers
Session title: CoWorkMED Name & Surname Affiliation
Modular project representative Léonard Lévêque, lead partner Agency for Sustainable Mediterranean
Cities and Territories (AVITEM)
Panelist #1 Eric Seulliet, TALIA associated
partner
France Living Labs
Panelist #2 Elsa Nunes, modular project
partner
IRRADIARE, Portugal
Panelist #3 Salvatore Modeo, local speaker TheQube
Session chair Brigitte Trousse, TALIA partner INRIA,Talia partner
Francesco Molinari CreativeMED expert
3

Introduction by the CreativeMED
expert
Francesco Molinari (CreativeMED expert)
The next 7 slides are borrowed from the MEDCAP closing event held in Brussels on March
25, 2015
4

A Project’s Fallout
Effects/Impacts
Capitalisation
Deliverables
Activities
• Thematic domain
• Policy level
• Private stakeholders
• Public stakeholders
• MA(s)
• J(T)S
• End users
• Partners/Pilots
5

Emergent aspects of Capitalisation
• Scaling Up
• Scaling Out
• Policy Learning
• Policy Impact
See next 4 slides for more details
6
Consolidation of results and their adoption at
regional/national level as a follow up to project activities
Geographical extension of results to other contexts, via
replication, transfer, adaptation, networked learning, etc.
Actual uptake of a project result or recommendation on
the part of the relevant target policy makers
Possible transformative effects on higher-level policy
frameworks and in general the practice of policy making

Scaling Up
• Good project results, but then little happens – why?
• In search of an explanation, one first has to look introspectively to the
project itself
• Questions:
• Were you thinking about sustainability from day 1 or only as an afterthought?
• Were the results actually foreseen or simply discovered?
• What was the degree of perfection / refinement of proposed solutions?
• Were results really relevant to the MED space?
• Were sustainability measures adequate?
• Answers possibly affected by the vertical domain of interest – but we
suspect only to a limited extent 7

Scaling Out
• If the project worked fine in X regions, why couldn’t it be the same in
the remaining (43-X, or even 271-X) ones?
• Geographical extension is only one example of transfer, which may
also involve complex processes such as
• Imitation
• Emulation
• Incubation
• Competition
• However we register that there are currently no ways to scale good
project results out to an extent that avoids reinventing the wheel or
facilitates standing on the precursors’ shoulders
8

Policy Learning
• To the extent the project implications remain untapped, policy makers
are missing a great potential in terms of discovery of insights on
• Common/replicable practices
• Key actors / tools / enablers
• Market exploitable innovations
• Usable guidelines for policy change
• A gap analysis is probably required to highlight the learning
trajectories from project results to evidence based policy actions
• Are these transmission mechanisms domain specific or can they be
made uniform / standardised?
9

Policy Impact
• Transforming regional policies is a key goal of territorial cooperation:
making this happen depends on
• The presence of a fertile policy environment
• A strong investment in learning capacity of decision makers
• The new programme’s strategy is already acting in this direction,
however impact is mainly assessed ex post
• A process-oriented in itinere approach would help
• An interim step forward might be the creation of a community of
convergent actors and interests
• With a clear definition of goals for policy transformation
• Activating processes of formative evaluation
10

Colouring the Grey Zone
Scaling Up
Consolidation of results
Scaling Out
Geographical extension of
results
Policy Learning
What goes through
Policy Impact
What is (will be) used to
transform policies
11

Scaling Up
Scaling Out
results
12
TALIA actions to promote Scaling Up/Out:
❍ Georeferenced mapping of project and pilot stakeholders
❍ Creation of inter-project creativity and social innovation communities
❍ Engagement of EU and global innovation networks and forums

Policy Learning
What goes through
Policy Impact
transform policies
13
TALIA actions to promote Policy Learning/Impact:
❍ Framing modular project concepts into a ‘Mediterranean model’ of creativity and social
innovation
❍ Aggregation and mapping of modular project results to generate policy evidence
❍ Promotion of triple loop learning in regional / national / EU policy makers

A Triple Loop Learning
Exercise
14
POLICIES
MED
PROGRAMME
C&SI
PROJECTS
RESULTS
COMMUNITY
MAPPINGCOMMON
MODELPOLICY
TOOLKIT

Modular Projects Architecture
15

Presentation by the Modular Project
Leader, the French Agency for sustainable
Mediterranean cities and territories (AVITEM)
Léonard Lévêque
COWORKMED project (M1)
16

COWORKMED Key stats
• Project duration: 18 months
• Total Budget: 600.000 euros
• 7 partners: AVITEM (LP - France), Provence-Alpes-Côte d’Azur Regional Council
(France), Institute of Entrepreneurship Development (Greece), IRIS Research
Institute (Italy), Croatian Independent Professionals Association (Croatia), Barcelona
Activa (Spain), Barcelona International Business Accelerator (Spain)
• 4 associated partners: Zadar County Development Agency (Croatia), Group Union
(France), Tuscany Region (Italy), Coworking Association of Catalonia (Spain).

Project objectives
General objective:
The project’s overall objective is to increase transnational activity of innovative clusters and networks of
key sectors of the MED area by supporting coworking processes and facilitating open innovation.
Specific objectives:
1. Study potentials and benefits of coworking processes and contribution to the key sectors of the MED
space, and assess the added-value of coworking for economies, social and territorial public policies;
2. Study transnational community management with the support of innovative tools and awareness
raising processes in order to create an open innovation and collaborative network
3. Foreshadow the creation of a transnational innovation ecosystem of coworking communities and
facilitate human capital mobility among MED territories and clusters

Project results
1. Knowledge on innovation, growth and territorial potential of coworking stakeholders and their potential
contribution to the key sectors of the MED : COWORKMED project will allow the elaboration of a set of studies,
(market study, socio-economic study, etc.) including legal framework analysis, quantitative analysis, emerging
business models report, social benefits report, and SWOT analysis both at territorial and transnational levels.
2. Knowledge on coordination and innovative community-management mechanisms, needed to activate
transnational network of coworking activities
3. Set of recommendations for the emergence of a cluster of coworking communities, to facilitate human capital
mobility in the partner regions and across : SIROCCO project will draft an ecosystem of open enterprises that
will reinforce the innovation capacities of the MED space’s private and public stakeholders in the fields of blue
and green growth

Activities Description Deliverables Responsible partner
A2.1 Organization of thematic webinars
L2.1.1. Six webinars will be organized during the project’s
duration. They are key tools to prepare the organization of local
and regional workgroups in terms of content and concrete
organization, with the aim of setting up interactive online topic-
driven webinars, held by expert guests from different
background/countries
CIPA
A2.2 Local and regional workgroups
The local and regional workgroups will create the physical
conditions for the activation of the quadruple helix approach at
territorial level
L2.2.1 Thematic factsheets
Each partner
A3.3 Transregional workshops
L2.3.1 Transnational Charter for the development of coworking in
the MED area Each partner
A3.4 Massive Online Open Courses (MOOCs)
L2.4.1 Massive Online Open Courses (MOOCs) will be organized
to ensure transferability of project’s results, and train
participants
CIPA
A3.5 Communication & Media strategy
L2.5.1 Press kit, press releases, etc.
L2.5.2 Digital tools (Youtube, social networks, etc.) CIPA
WP 2 - COMMUNICATION

Activities Description Deliverables Responsible partner
A3.1 Legal framework data collection
L3.1.1. Database on legal framework concerning coworking
theme at EU, MED, national and regional level IRIS
A3.2 Innovation and labor market comparative analysis L3.2.1 Comparative analysis IED
A3.3 Quantitative analysis on coworking in MED area
L3.3.1 Catalogue on MED coworking spaces and services
L3.3.2 Terms of reference for the elaboration of a digital
platform, open source, aiming at merging with other platforms IRIS
A3.4 SWOT analysis addressing MED Cities and Territories
L3.4.1 Territorial SWOT analysis
L3.4.2 Transnational SWOT analysis
IRIS
A3.5 Analysis of new business & innovation models
L3.5.1 Market study on emerging business and innovation
models
L3.5.2 Markets study’s executive summary
BIBA
A3.6 Analysis of social benefits due to coworking processes
L3.6.1 Socio-economic study on relation among coworking and
social
benefits
L3.6.2 Socio-economic study’s executive summary
IRIS
A3.7 Analysis of territorial benefits due to coworking processes
L3.7.1 Territorial study on coworking assets for urban and rural
areas
L3.7.2 Territorial study’s executive summary
L3.7.3 Transnational mobility plan
AVITEM
A.3.8 Guidelines for transnational coworking cluster activation
L3.8.1 Guidelines addressed to quadruple helix stakeholders
L3.8.2 Transnational guideline AVITEM
WP 3 - STUDYING

List of the Questions
Session Questions for the Panel
1) How can you explain the growing success of the Co-working concept and
Co-working space phenomenon?
2) What are the main criteria to define a coworking space and do you know
business model associated with Co-working?
❏ CoworkMED 3) To which extent the public intervention should prioritize supply or demand
side measures? E.g. by financing space restructuring or through vouchers…
4) Can you name at least one project or initiative at national / European level
that is coherent with the philosophy and principles of this Project?
5) What are the networks or communities or individual actors that come to
your mind when thinking about the clustering and dissemination potential of
this Project?
24

Local speaker @ CoWorkMed session
Salvatore Modeo
26
• The Qube association encourages people with innovative ideas to nurture the
entrepreneurship of tomorrow through training, consulting and coaching at
startup. Since 2013 it copes with the dissemination of corporate culture through
events like Startup Weekend Lecce, Botteghe High Tech or Ideation Workshops, in
order to promote the acquisition of entrepreneurial skills and extend one’s own
network, and offer advice to teams or young companies for both the participation
to regional and national calls and the roll out of the business.
• Winners of the regional notice “Mettici le Mani” which offered funds to the re-
use of space and buildings for new initiatives, The Qube has created in 2016 a
Coworking Space in Lecce thanks to the partnership of Officine Cantelmo, named
"Molo12". As it happens in the docks, where boats stock up before setting sail on
the sea, Molo12 offers a fertile environment to its community formed by
startuppers, professionals and freelancers, to work and grow their own business
and create opportunities for the territory.
• http://www.theqube.eu/

List of the Questions
Session Questions for the Panel
1) How can you explain the growing success of the Co-working concept and
Co-working space phenomenon?
2) What are the main criteria to define a coworking space and do you know
business model associated with Co-working?
❏ CoworkMED 3) To which extent the public intervention should prioritize supply or demand
side measures? E.g. by financing space restructuring or through vouchers…
4) Can you name at least one project or initiative at national / European level
that is coherent with the philosophy and principles of this Project?
5) What are the networks or communities or individual actors that come to
your mind when thinking about the clustering and dissemination potential of
this Project?
28

Thematic Capitalisation Issues
Léonard Lévêque (AVITEM)
29

Scaling Up
Scaling Out
results
Policy Learning
What goes through
Policy Impact
transform policies
30

Scaling Up
31
What are the specific measures foreseen by
the project workplan?
Sustainability & Capitalization
How can TALIA act in support?
Please select from the list on the left hand
side and justify your choice here.
TALIA actions to promote it:
X Georeferenced mapping of project and
pilot stakeholders
X Creation of inter-project creativity and
social innovation communities
X Engagement of EU and global
innovation networks and forums

Sustainability
Study project
In itinere evaluation
Interlinkage between WPs and activities

Capitalization
Creative MED: the project will take profit of the knowledge gained through Creative MED project (MED Program) and
related model, that developed a "Mediterranean model innovation," based on the following triptych:
-Networking of stakeholders, encouraging multidisciplinary and informal collaborations;
-Mix of innovation, mixing high-tech elements with more traditional practices of industrial innovation with social
innovation; -Emergence of new business models, based on the individual and on the use and creators of shared values
within a community.
COWORKMED project will get in touch with Cowopy (Coworking Pyrénées), the cross-border network of coworking
spaces financed by the ETC program Spain-France-Andorre
MEDLAB project, that aimed at applying a Living Lab approach to the demand side of regional policy, building on
concrete pilot projects to construct a multi-level governance network for territorial innovation.
Creative Wallonia is a framework program that finances initiatives fostering the fertilization of innovative practices,
including the development of innovative ecosystems, the creation of structures suitable for coworking, the support of
networking opportunities for entrepreneurs and academic actors and researchers

Scaling Out
results
34
Communication: local and regional
workgroups; MOOCs
Please select from the list on the right hand
❍ Georeferenced mapping of project and
pilot stakeholders
X Creation of inter-project creativity and
social innovation communities
❍ Engagement of EU and global
innovation networks and forums

Local and regional workgroups & Transregional workshops
Trans-regional workshop expectations:
Activation of community building in CoWorkMED partners territory but also close-by MED territories
• Croatian LR workgroup and transnational workshop
• Slovenia, Bosnia and Montenegro
• Spanish LR workgroup and transnational workshop
• Portugal
• Greek LR workgroup and transnational workshop
• Albania and Cyprus
• Italian LR workgroup and transnational workshop
• Malta
• French LR workgroup and transnational workshop
• Gibraltar (UK)
Trans-regional workshops will contribute with:
Lists of participants will enrich a coworking stakeholders’ directory and new members of community. It will also feed the
database improvement phase within WP3.

Massive Online Open Courses (MOOCs)
MOOCs will be organized to ensure transferability of project’s results, and train
participants wishing to take profit of the project’s experience and best practices.
It will gather project’ successes and failures in coworking processes, exemplary territories
and initiatives, references and contacts, etc.
It will also feed the community with efficient processes of data collection and promote the
existing community. Including partners’ signatures they will be accessible, and unlimitedly
sharable through all digital channels (video web channels, social medias, emailable and
embeddable on websites (with provided iframe codes), in order to encourage viral sharing.
They will all promote the community openness.

Policy Learning
What goes through
37
Studies
Webinars
Please select from the list on the left hand
X Framing modular project concepts into
a ‘Mediterranean model’ of CSI
❍ Aggregation and mapping of modular
project results to generate evidence
X Promotion of triple loop learning

Introduction to COWORKMED project
Léonard Lévêque (AVITEM)
COWORKMED First Webinar
27th February 2017

COWORKMED First Webinar
27th February 2017
Key stats
N° of attendees
Online poll

Policy Impact
transform policies
40
Legal framework analysis
Policy recommendations
Please select from the list on the right hand
X Framing modular project concepts into
a ‘Mediterranean model’ of CSI
❍ Aggregation and mapping of modular
project results to generate evidence
X Promotion of triple loop learning

Action 3.1 – Legal framework
Legal framework form. Main findings/1
Research questions Main findings
Is there specific public policy in your country
about the co-working model?
 No national policy
 In Croatia, PACA and Tuscany regional policies linked to strategic regional economic development
 In Tuscany, two administrative deliberations in 2014: recognition of coworking spaces according to specific
requirementes and vouchers for users
Does a detailed definition of co-working exist?
Is it legally binding?
 No legally binding definitions
 Only in Tuscany ‘soft regulation’ (accreditation system and vouchers)
 PACA: definition (not legally binding) in LivingPacaLabs program
Which is exactly the procedure for someone to
open an infrastructure related to the co-
working model?
 No special procedures are required in any area
 Procedures are the same for the opening of any other business space/object; it is required to conform with existing
rules regarding more general issues
Are there any incentives for someone who
wants to open a co-working space?
 No
 In PACA only regional and local subsides (not investigated special tax advantages)

Action 3.1 – Legal framework
Legal framework form. Main findings/2
Research questions Main findings
Is there any government
agency/website that informs the public
for available co-working facilities?
 Catalunya: the only website promoted by local government is the “Barcelona Startup Map” which offers the possibility to all co-
workings spaces in Barcelona to sign in an upload their information
 Coworking Croatia (the project of the Croatian Independent Professionals Association, a nongovernmental, nonprofit organization)
website has such information
 Greece, Tuscany: only websites of co-working spaces
 PACA not in a unified way
Are there any incentives or grants to
freelancers or small businesses which
work or use respectively co-working
spaces?
 Croatia: some incentives in public coworking spaces for the target groups related to the strategic goals (e.g., the unemployed youth);
they may pay a lower price, or even get a free access to a working space for a certain amount of time
 Greece: the State does not provide any incentives or grants to those who use co-working spaces; some private institutions support co-
working spaces by giving grants to startups or other incentives
 PACA: depends on local and regional situations. But all coworkers can be generally granted by pitching opportunities/facilities
 Tuscany: vouchers. A specific study committed by the Presidency of Tuscany Region is going to be published on the evaluation of this
action
In your country’s educational system is
there reference to the co-working
model? If yes, in which level?
 Catalunya, Croatia: there isn’t an official reference, but many Universities are offering to their students co-working spaces to foster
entrepreneurship and to raise awareness regarding the benefits of co-operation and co-creation processes
 No reference in Greece, PACA, Italy

Way forward and next steps
Conclusions to be drawn by the CreativeMED Expert
44

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