These slides will help learners to develop basic understanding of marketing mix. In addition, educators can use these slides as an introduction material for Marketing Prerequisite.
These slides will help learners to develop basic understanding of marketing mix. In addition, educators can use these slides as an introduction material for Marketing Prerequisite.
The term “sales management” in the present business scenario, is the direction or supervision of salesmen and also includes other aspects of management
Slides Outline:
1. Understand Sales Leadership and Management.
2. Smoothly transition from Sales Executives to Sales Managers
3. Motivate, train and Coach Sales staff
4. Develop comprehensive Sales Plan
5. Effectively Communicate with Sales Staff
6. Build and maintain quality pipelines for higher production
7. Manage Personal and Sales Team Time effectively
www.trinityp3.com
Earlier this year I was invited to guest lecture at the EMBA course at the Sydney Business Sydney Business School, University of Wollongong. The topic title was marketing today and I was interested to know how this group of business executives and tomorrow’s leaders defined marketing.
As Chair of the Australian Marketing Institute, I was surprised at the range of definitions often raised in discussions with members of the institute and the diversity of opinions even on the board.
A Google search of definitions of marketing lead me to this collection of definitions by Heidi Cohen, http://heidicohen.com/marketing-definition/ that are quite comprehensive and I picked through these to identify particular themes on marketing definitions that I used as stimulus for the participants in the EMBA course.
Please don’t get me wrong, I am not suggesting any of these are wrong, I am more interested in the diversity of views on what is the definition of marketing and one that as a profession we are able to rally around if there is any chance to have marketing recognised as a profession in the same way that we recognise lawyers, architects, doctors, accountants and the like.
Perhaps agreement on defining the profession of marketing will be a step in the right direction to answer Mark Ritson’s recent question “Shouldn't an expert in marketing be trained in marketing?”
Here are some of the definitions collated by Heidi Cohen for your consideration. But more importantly I would like to hear your definition by leaving a comment at the bottom. Mine is here too. Right at the end.
Durante esta presentación se habla, de que es el inbound marketing, por que nació, cuales son las principales técnicas o pilares del inbound marketing como: el SEO, redes sociales y marketing de contenidos, adicionalmente tratamos algunos ejemplos de inbound marketing y por ultimo vemos en consiste el embudo o funnel del inbound marketing
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
Define a Promotional Calendar
Analyze/Track sales records
Project Sales
Project Results
Conciliate Sales and Results
Detail the Plan
Control, Evaluate, Adjust
by Alain Winandy
www.infovarejo.com.br
www.awac.com.br
The term “sales management” in the present business scenario, is the direction or supervision of salesmen and also includes other aspects of management
Slides Outline:
1. Understand Sales Leadership and Management.
2. Smoothly transition from Sales Executives to Sales Managers
3. Motivate, train and Coach Sales staff
4. Develop comprehensive Sales Plan
5. Effectively Communicate with Sales Staff
6. Build and maintain quality pipelines for higher production
7. Manage Personal and Sales Team Time effectively
www.trinityp3.com
Earlier this year I was invited to guest lecture at the EMBA course at the Sydney Business Sydney Business School, University of Wollongong. The topic title was marketing today and I was interested to know how this group of business executives and tomorrow’s leaders defined marketing.
As Chair of the Australian Marketing Institute, I was surprised at the range of definitions often raised in discussions with members of the institute and the diversity of opinions even on the board.
A Google search of definitions of marketing lead me to this collection of definitions by Heidi Cohen, http://heidicohen.com/marketing-definition/ that are quite comprehensive and I picked through these to identify particular themes on marketing definitions that I used as stimulus for the participants in the EMBA course.
Please don’t get me wrong, I am not suggesting any of these are wrong, I am more interested in the diversity of views on what is the definition of marketing and one that as a profession we are able to rally around if there is any chance to have marketing recognised as a profession in the same way that we recognise lawyers, architects, doctors, accountants and the like.
Perhaps agreement on defining the profession of marketing will be a step in the right direction to answer Mark Ritson’s recent question “Shouldn't an expert in marketing be trained in marketing?”
Here are some of the definitions collated by Heidi Cohen for your consideration. But more importantly I would like to hear your definition by leaving a comment at the bottom. Mine is here too. Right at the end.
Durante esta presentación se habla, de que es el inbound marketing, por que nació, cuales son las principales técnicas o pilares del inbound marketing como: el SEO, redes sociales y marketing de contenidos, adicionalmente tratamos algunos ejemplos de inbound marketing y por ultimo vemos en consiste el embudo o funnel del inbound marketing
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
Define a Promotional Calendar
Analyze/Track sales records
Project Sales
Project Results
Conciliate Sales and Results
Detail the Plan
Control, Evaluate, Adjust
by Alain Winandy
www.infovarejo.com.br
www.awac.com.br
Strategic management and Business policy
unit 1 ( BBA 3RD year 6th sem)
Prepared by - Dipankar Dutta
Faculty, Dev Bhoomi Group of Institution Saharanpur
email- dipankarpharma1@gmail.com
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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2. Business Policy:
Business policy is the study of roles and responsibilities of top level
management.
Business policies are the guidelines developed by an organization to govern its
actions.
They define the limits within which decisions must be made.
Example: Marketing policy, HR policy etc.
3. Characteristics/Features of Business
policy:Seven Features Of Business Policy
1) Specific:
Business policy should be specific.
If it is uncertain then the implementation will be
Difficult.
2) Clear:
Business policy should avoid use of jargons and connotations.
There should be no misunderstanding in following the policy.
3) Reliable/uniform:
Business policy must be uniform so that it can be efficiently
followed by the sub-ordinates.
4. 4) Appropriate:
Business policy should be appropriate to the present organizational goals.
5) Simple:
Business policy should be simple and understood by all in the organization.
6) Inclusive/Comprehensive:
In order to have wide scope, a business policy should be comprehensive.
7) Flexible:
Business policy should be flexible in operations.
This does not imply that a business policy should be altered always
but it should be wide in scope so as to ensure that line manager use
them in repetitive scenarios.
Continued…
5. Why the business policies are made?
Following points will help understanding the
importance of business policies.
act as guidelines to managers to resolve recurring problems
help the management to delegate duties to subordinates with full confidence.
help the executives to know how others will act
policies are never static and are subject to alternation or modification depending
upon the business environment.
govern the planning, decision making, coordination, direction, control and other
managerial functions.
6. Importance of business policies
(continued)
help the organization to have consistency in execution process and also
performance of the executives.
Avoiding confusion.
Providing guidelines at all levels.
Enabling the enterprise to run smoothly without any hindrance,
Helping management to achieve maximum utilization of human resources and
material resources.
7. How business policies are made?
Five steps needed to develop and implement a
policy are outlined below.
Identify the Need for a Policy
Determine Policy Content
Obtain Stakeholder Support
Communicate with Employees
Update and Revise the Policy
8. Type of Policies:
Policies may be divided into different types of
policies from different approaches.
A. On the Basis of Source:
(i) Originated Policy.
(ii) Appealed Policy.
(iii) Implied Policy.
(iv) Externally imposed policy
1.Originated Policy:
By originated policy they refer to policy which
originates from the top management itself. These policies are
aimed at guiding the managers and their subordinates in their
operations.
9. 2. Appealed Policy:
It is meant decisions given in case of appeals in exceptional
cases up to management hierarchy. In case of doubts, an
executive refers to higher authority on how he should handle
the matter.
3. Implied Policy:
Implied policy is meant policies which emanate from conduct.
It also originates where existing policies are not enforced.
4. Externally Imposed Policy:
Policies may be imposed externally that is from outside the
organization on such as by Government control or regulation,
trade associations and trade union etc.
10. B. On the Basis of different Levels:
1. Basic Policies.
2. General policies.
3. Departmental Policies.
1.Basic Policies:
Policies which are followed by top management level are called
as basic policies.
For example, the branches will be opened in different place
where the sales exceed Rs. Five, lakhs.
2. General Policies:
These policies affect the middle level management and more
specific than basic policies.
Example:
Payment will be provided for overtime work only if it is allowed
by the management.
11. 3. Department Policies:
These policies are highly specific and applicable to the lower
levels of management.
Example:
Tea will be provided free for workers in night shifts.
C. On the Basis of Managerial Functions:
1. Planning policies.
2. Organization policies.
3. Motivation and control policies.
1. Planning Policies:
Planning policies involve the future course of action . Planning
policies may formulate for whole organization or for divisional
departments.
12. 2. Organization Policies:
These policies are highly specific to organizational goals and
objectives.
3. Motivation and Control Policies:
Here policies are formulated to motivate people and control
the activities, which leads to achieve the organizational
objectives with the fullest satisfaction of employees.
Continued…
13. What is Poor Business Policy?
A business policy followed by its employees, which has no clear image, not a proper code
of conduct, poor strategy, no rules & regulations, poor decision making and time
management.
It is a failure to do the duties of the role or meet the standard required.
It directly relates to bad policy management in which employees spending their time not
focusing on reaching the goals of the organization.
14. Effects of poor business policy
on the growth of business:
Organization cannot achieve its mission or goals.
Not enforcing standard.
Bad Management.
Employee’s demotivation.
Customer dissatisfaction.
Ignoring the problems.
Monitoring and tracking of employees performance.
Loss of jobs.
15. Effects…
Increase in debts.
Decrease in profits.
Not listening and not making people feel valued.
Misleading of information.
Legal risk increases.
Biases become more prevalent.
Organization will go bankrupt.
Business failure.
16. What is the solution of poor
business policies?
Poor performance often shows up following:
Failure to do the duties of the role .
Not apply the rule on work place.
Bad communication.
Bad behavior of co-workers.
Your employees are the face of your company! I spoke with
my colleague and customer experience and here are a few
takeaways from our conversation:
1. Communicate your values:
If your employees what your values are what those values
really mean.
How they might be playout in the real world just they do
best.
You cannot overcommunicate be treated.
17. 2. Supervise:
To schedule and allocate work for employees.
3. Hire carefully:
Since it’s so vital to have the right people running point on
customer experience, make sure you prioritize this in your
hiring process. Talk with an expert on hiring and consider using
assessments.
To supervise the performance of employees.
Continued…
18. 4. Pay appropriately for the value your
employees provide:
If you don’t pay them fairly for this important work, you’ll have
problems attracting the right people and holding on to the
keepers.
5. Reward for good customer experience:
Use customer experience as a component of any bonuses or
commissions.
Coaching the right way to give incentives.
Continued...