Etailing market in tamilnadu

1. Project Title
THE STUDY ON EFFECTIVENESS OF E-TAILING
FOR SMALL RETAIL STORES IN COIMBATORE

2. Industry Profile
• E-tailing is retailing conducted online “over the internet”.
• E-tailing or Electronic retailing can be defined as selling
goods through online.
• E-tailing is synonymous with business-to-consumer
(B2C) transactions.
• E-tailing helps retailers to build loyal customers and is
aimed at selling in areas where they do not have a
physical presence.
• It is the abbreviated version of electronic retailing which
essentially constitutes business to consumer transaction.

3. Cont.,
Types of E-Tailers
• Pure Play E-Tailer
Using Internet as its primary means of retailing.
• Bricks and Click E-Tailer
Using the internet to push its goods but also has
the traditional physical store available to
customers.

4. Company Profile
• Company Name : Poras Technologies India Private
Limited.
• Founder : Vellingiri Poornaramachandran,
Palanisamy Subramani
• Founded at : 20 July 2009
• Process : Software Developing Company which
is into customized Software Application,
Website Development, Outsourcing Service.

5. Cont.,
Portal Development
• Entertainment Portal Development
• B2B portal development
• B2C portal development
• E-commerce Portal
• Online Travel portal (web site)
• JOB Site Web Portal
• Knowledge Portal Development

6. THE STUDY ON EFFECTIVENESS OF E-TAILING
FOR SMALL RETAIL STORES IN COIMBATORE
This study describes the
• Developments of electronic commerce in small retail stores.
• Develop a framework for choosing the right technology and
development options based on the business model.
• Analysis in the effectiveness of implementing E-Tailing in
small retail stores .
• This will help the retailers to create new business model to
customers through internet.
• The model was tested with a survey sample among various
retailers.
• E-Tailing enables simpler, faster and efficient business
transactions.

7. Research Methodology
OBJECTIVES OF RESEARCH:
• Primary Objective:
 To determine the factors and effectiveness of E-tailing among
small retail shops.
 To study the future of E-tailing market.
• Secondary Objective:
 To identify the barriers of E-tailing among retailers.
 To identify the factors favourable for the growth of E-tailing.
 To find out the target group in on-line selling.
SCOPE OF THE RESEARCH:
• This study is executed to help the Retailers to understand the
growth and opportunities of online business.

8. Cont.,
DATA COLLECTION:
• Primary Data
 The primary data collected through questionnaire from the
small retail shops.
• Secondary Data
Secondary data collected through internet and journal.
SAMPLE METHOD:
• Convenience sampling method was used for collect primary
data.
SAMPLE SIZE:
• Sample size refers to the number of small retail stores to be
selected among retailers.
• The size of sample is 200 small retail stores.

9. Questionnaire