Digital Business Applications

1. DIGITAL BUSINESS
APPLICATION- I
Dr. Kiran S. Shinde
Sanjivani Institute of Management Studies Kopargaon
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

2. Digital Business Application
• A digital business application refers to software or technology
solutions designed to streamline, enhance, or transform various aspects
of a business's operations, processes, or customer interactions in the
digital realm. These applications leverage digital technologies to
improve efficiency, productivity, customer service, and overall
business performance
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

3. Electronic retailing
• Electronic retailing, commonly known as e-tailing or online retailing,
refers to the sale of goods and services via the internet.
• It involves businesses selling products directly to consumers through
online channels, eliminating the need for physical storefronts.
• E-retailing has gained immense popularity due to the widespread use
of the internet and the convenience it offers to both retailers and
consumers.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

4. E- Retailing Characteristics
• Online Presence: E-retailing primarily operates through websites,
apps, or online platforms, allowing customers to browse and purchase
products or services digitally.
• Convenience: Customers can shop 24/7 from anywhere with internet
access, offering unparalleled convenience compared to physical stores.
• Global Reach: E-retailers have the potential to reach a worldwide
audience, transcending geographical limitations.
• Diverse Product Range: Online stores often offer a vast array of
products due to the lack of physical space constraints, providing
customers with extensive choices.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

5. TYPES OF E-RETAILING
• 1.Click E-Retailing“- refers to a form of electronic retailing where the primary
action for purchasing goods or services occurs through the clicking of a button or
a series of clicks on a digital interface.
• 2. "Click-and-Brick" -e-retailing refers to a business model that combines both
online (click) and offline or physical (brick-and-mortar) retailing strategies. This
approach involves a retailer having both an online presence (e-commerce website
or app) and a physical store or stores
• 3. Brick-and-mortar retailing- refers to the traditional method of selling products
or services through physical stores or locations that customers visit in person to
make purchases. It is often characterized by the presence of a physical building,
tangible inventory, and face-to-face interactions between customers and sales
representatives.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

6. Factors Affecting E-Retailing/Changing Retail
Industry Dnamics
• 1.Excess capacity-
• 2.Demographic Changes
• 3.Consumer Behavior
• 4.Technology Improvement
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

7. Technology Based E- Retailing Channels
• TV Retailing- Television retailing, also known as TV shopping or teleshopping, is
a form of retail where products or services are promoted, demonstrated, and sold
directly to consumers via television broadcasts. It involves dedicated channels or
programs that showcase products, often utilizing demonstrations and persuasive
sales techniques to encourage viewers to make purchases.
• Online-based shopping- commonly referred to as e-commerce or online shopping,
involves the buying and selling of goods or services over the internet through
digital platforms. It has revolutionized the retail industry by providing
convenience, accessibility, and a wide range of products to consumers worldwide
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

8. Issues with online Retailing
• Difficult to develop strategy
• Manage Channel Conflict
• Pricing Strategies – Access price , expected price, Product pricing of
untested
• Design layout of online shop
• Manage Brands
• Deliver satisfying shoping experience
• Right incentive
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

9. E- Retailing Business Models
• Business-to-Consumer (B2C):
• Description: B2C e-retailing involves businesses selling products or services directly to
individual consumers.
• Example: Amazon.com, where consumers can directly purchase various goods from the
website.
• Business-to-Business (B2B):
• Description: B2B e-retailing involves transactions between businesses, where one business
sells products or services to another business.
• Example: Alibaba.com, which facilitates wholesale transactions between manufacturers,
suppliers, and retailers.
• Consumer-to-Consumer (C2C):
• Description: C2C e-retailing involves individual consumers selling products or services to
other consumers through online platforms.
• Example: eBay, where individuals can buy and sell products to and from each other in an
auction or fixed-price format.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

10. E- Retailing Business Models
• Subscription Model:
• Description: Businesses offer products or services on a subscription basis, where customers
pay a recurring fee at regular intervals.
• Example: Netflix, where subscribers pay a monthly fee for access to streaming services.
• Marketplace Model:
• Description: Online platforms act as intermediaries, connecting multiple sellers with
potential buyers.
• Example: Etsy, where various individual artisans and crafters sell their handmade or vintage
items to customers through the platform.
• Drop shipping Model:
• Description: Retailers sell products to customers without keeping the items in stock. Instead,
the retailer transfers the order and shipment details to a third party, typically the
manufacturer or wholesaler, who then ships the product directly to the customer.
• Example: Oberlo, where entrepreneurs set up online stores and sell products without
physically handling inventory.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

11. Impact of e- Commerce on traditional retail
• Shift in Consumer Behavior:
• Convenience: E-commerce offers 24/7 accessibility, convenience, and a wider product range, altering consumer expectations
about shopping experiences.
• Preference for Online Shopping: Consumers increasingly prefer the ease of browsing and buying online, reducing foot traffic
in physical stores.
• Market Competition and Adaptation:
• Increased Competition: Traditional retailers face intensified competition from online counterparts due to lower overhead
costs and expansive product offerings.
• Omnichannel Approach: Many traditional retailers have adapted by implementing omnichannel strategies, integrating online
and offline experiences to meet evolving customer demands.
• Brick-and-Mortar Store Challenges:
• Store Closures: E-commerce growth has contributed to the closure of some traditional retail stores unable to compete
effectively.
• Reimagined In-Store Experience: Successful retailers have focused on enhancing in-store experiences, emphasizing customer
service, unique offerings, and experiential shopping.
• Logistics and Fulfillment Changes:
• Supply Chain Evolution: E-commerce has necessitated advancements in logistics and fulfillment to meet demand for faster
and more efficient delivery services.
• Last-Mile Delivery Innovations: The focus on last-mile delivery has led to innovations like same-day or next-day delivery
options to meet customer expectations.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

12. Advantages of E-Retailing
• Global Market Reach: E-retailing enables businesses to reach a global audience without
the constraints of geographical boundaries.
• 24/7 Accessibility: Online stores operate round the clock, providing customers the
convenience to shop anytime, anywhere.
• Lower Overheads: E-retailing often has lower operational costs compared to brick-and-
mortar stores, as it eliminates expenses related to physical storefronts and staff.
• Diverse Product Range: Online retailers can offer a wide variety of products due to the
absence of space limitations, providing customers with more choices.
• Convenient Shopping Experience: E-retailing offers a seamless and convenient shopping
experience, allowing customers to compare products, read reviews, and make purchases
with ease.
• Personalization and Targeted Marketing: E-retailers can leverage customer data to
personalize recommendations and marketing strategies, enhancing the shopping
experience.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

13. Disadvantages of E-Retailing
• Lack of Tangible Experience: Customers can't physically inspect or try products
before purchasing, leading to potential dissatisfaction due to differences in
expectations and reality.
• Security Concerns: E-retailing involves the exchange of sensitive personal and
financial information, making it susceptible to cybersecurity threats and fraud.
• Logistical Challenges: Shipping, delivery, and return logistics can be complex and
costly, impacting customer satisfaction and operational efficiency.
• Intense Competition: The online marketplace is highly competitive, requiring
constant innovation and marketing efforts to stand out among numerous
competitors.
• Dependence on Technology: Technical issues, website downtime, or glitches can
disrupt the shopping experience, leading to lost sales and customer frustration.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

14. Product customization in e retailing
• Configuration Tools: Online retailers offer configuration tools allowing
customers to personalize products. For instance, customizing the color,
size, features, and accessories of items like laptops or shoes.
• Personalized Recommendations: E-retailers use customer data and
browsing history to suggest products based on individual preferences,
enhancing the shopping experience.
• Made-to-Order Products: Some e-retailers allow customers to order
customized or made-to-order items, such as personalized gifts or custom
clothing, by specifying design preferences.
• User-Generated Content: Customers often contribute to product
customization by providing reviews, ratings, and feedback, influencing
future purchases and product development.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

15. Service customization
• Tailored Services: E-retailers offer personalized customer service
experiences, including personalized recommendations, live chat support, or
dedicated customer service representatives.
• Subscription Customization: Services like subscription boxes or
memberships allow customers to choose preferences, enabling tailored
deliveries based on individual tastes or needs.
• Personalized Communication: E-retailers use personalized email
marketing, newsletters, or notifications to engage customers with relevant
content and offers.
• Adaptive Pricing or Bundles: Some e-retailers adjust pricing or offer
customized product bundles based on customer behaviors or purchasing
history.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

16. Fintech
• Fintech, short for Financial Technology, refers to innovative
technologies and startups that aim to improve and automate the
delivery of financial services. These technologies leverage software,
algorithms, and digital platforms to enhance efficiency, accessibility,
and convenience in various financial activities.
• E- Banking
• Mobile Banking
• Stock Trading
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

17. Fintech
• Digital Payments: Fintech encompasses various digital payment methods,
including mobile wallets, peer-to-peer (P2P) payment platforms, and
contactless payments, offering speed and convenience in transactions.
• Online Lending: Fintech has disrupted traditional lending models by
introducing peer-to-peer lending platforms, crowdfunding, and online
lending marketplaces that streamline the borrowing and lending processes.
• Robo-Advisors: These automated investment platforms use algorithms and
artificial intelligence to provide personalized investment advice and
portfolio management at lower costs than traditional financial advisors.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

18. Fintech
• Impact of Fintech:
• Enhanced Accessibility: Fintech solutions have increased access to financial services,
especially in underserved or unbanked populations, by offering digital alternatives to
traditional banking.
• Cost Efficiency: Fintech often reduces operational costs for both financial institutions
and consumers through automation and streamlined processes.
• Customer Experience: Fintech innovations prioritize user-friendly interfaces and
personalized services, improving the overall customer experience in financial transactions
and services.
• Disruption of Traditional Financial Services: Fintech has challenged traditional
banking and financial sectors, prompting incumbents to adapt and innovate to remain
competitive.
• Data Security and Privacy: With the rise of fintech, ensuring robust cybersecurity
measures and data privacy has become crucial to maintain trust and protect sensitive
financial information.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

19. E- Learning
• Online Courses and Programs: E-learning offers structured courses
and programs available online, covering various subjects and levels of
education, from K-12 to higher education and professional
development.
• Virtual Classrooms and Webinars: Platforms enable live or recorded
interactive sessions, lectures, discussions, and presentations, allowing
remote participation and engagement among instructors and learners.
• Digital Resources and Content: E-learning provides access to a
diverse range of digital resources, including e-books, videos, podcasts,
simulations, and interactive modules, enhancing the learning
experience
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

20. Advantages
• Flexibility and Accessibility: Learners can access educational content
anytime, anywhere, fostering flexibility in learning schedules and
accommodating diverse learner needs.
• Cost-Effectiveness: E-learning reduces costs associated with traditional
classroom-based learning, such as commuting, physical materials, and
infrastructure.
• Scalability and Reach: E-learning allows institutions to reach a larger
audience beyond geographical limitations, facilitating education on a global
scale.
• Interactive and Engaging: Multimedia-rich content, interactive elements,
and gamification techniques enhance engagement and retention of learning
materials.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

21. Disadvantages
• Digital Divide: Unequal access to technology and the internet can limit the
participation of individuals or communities with limited resources.
• Technical Issues and Infrastructure: Reliance on technology brings
challenges related to technical glitches, connectivity issues, and the need for
robust infrastructure.
• Self-Motivation and Discipline: E-learning demands self-discipline and
motivation from learners to effectively manage their time and stay engaged
without direct supervision.
• Social Interaction and Collaboration: Lack of face-to-face interaction
may hinder social engagement, peer collaboration, and communication
skills development
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

22. Digital government
• Digital government, also known as e-government or online
government, refers to the use of digital technologies, data, and
communication tools by governmental organizations to provide public
services, improve efficiency in governance, enhance citizen
engagement, and transform the delivery of government operations.
• Types-
• G2C
• G2B
• G2G
• G2E
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

23. Components of Digital Government:
• Online Service Delivery: Governments offer a wide range of services
through digital platforms, allowing citizens to access information, complete
transactions, and interact with government agencies online. This includes
services like tax filing, license renewals, and permit applications.
• Open Data and Transparency: Governments release public data and
information for access and use by citizens, businesses, researchers, and
other governmental bodies to promote transparency, accountability, and
innovation.
• Digital Identity and Authentication: Secure digital identity systems
enable citizens to access government services securely while protecting
their personal information.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

24. E-books
• E-books, short for electronic books, are digital versions of printed books
that can be read on electronic devices such as e-readers, tablets,
smartphones, or computers. Here are some key points about e-books:
• Characteristics of E-Books:
• Digital Format: E-books are created in digital formats such as PDF, EPUB,
MOBI, or other proprietary formats that allow them to be easily accessed
and read on electronic devices.
• Portability and Accessibility: E-books can be stored and accessed on
various devices, enabling readers to carry numerous books in a single
portable device.
• Interactive Features: Some e-books incorporate multimedia elements like
audio, video, hyperlinks, and interactive content, enhancing the reading
experience.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

25. E-books
• Instant Access and Distribution: E-books can be instantly downloaded
and distributed over the internet, eliminating the need for physical
distribution and reducing production costs.
• Adaptability and Customization: E-books allow readers to customize font
sizes, styles, and background colors to suit their preferences, enhancing
readability for individuals with different needs.
• Eco-Friendly and Space-Saving: Since e-books are digital, they reduce
paper usage and the need for physical storage, contributing to
environmental conservation and saving physical space.
• Self-Publishing Opportunities: E-books have opened avenues for
independent authors to self-publish their work without the need for
traditional publishing houses.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

26. Advantages of E-Books:
• Convenience and Portability: E-books can be carried anywhere on a
single device, allowing readers to access their entire library on the go.
• Instant Access: E-books can be instantly downloaded after purchase,
eliminating the need to wait for physical delivery.
• Cost-Effective: E-books are often cheaper than printed books due to lower
production and distribution costs.
• Search ability and Note-taking: E-books allow readers to search for
specific content, highlight text, and make annotations or notes digitally.
• Space-Saving: E-books do not require physical storage space, making them
ideal for individuals with limited space or for travelers.
• Accessibility Features: E-books can offer accessibility features such as
text-to-speech, screen readers, and adjustable fonts for individuals with
disabilities.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

27. • Challenges of E-Books:
• Dependency on Technology: E-books require compatible devices and
technology, and technical issues could hinder the reading experience.
• Digital Rights Management (DRM): DRM restrictions may limit the
transfer or sharing of e-books among different devices or users.
• Eye Strain and Screen Fatigue: Prolonged reading on electronic
screens may cause eye strain or fatigue for some readers.
• Ownership and Licensing: Some e-books are licensed rather than
owned, which could limit user rights to access or transfer the content.
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon

28. THANK YOU
Dr. Kiran S. Shinde
Sanjivani Institute of Management Studies Kopargaon
Prof. Dr. Kiran S.Shinde Sanjivani Institute of Management
Studies Kopargaon