SlideShare a Scribd company logo
www.arjunkohli.co.in
Effective Marketing
@arjunkohli26
Insight by: Arjun Kohli
Creating a marketing campaign
that engages your audience
Target Audience
Market segmentation can be defined as the division of a market into its select groups,
based on a variety of factors such as needs, characteristics and behaviours, so that the
application of the marketing mix can be appropriate to the individual.
WHAT IS YOUR TARGET AUDIENCE
WORKERS
DEMO -TARGET AUDIENCES
COMMUTERSTRAVELERS
A movement isn't about creating
ads and having people passively
watch. It’s about creating the tools
so people take action.
JASON HARRIS - CEO OF MEKANISM
WWW.ARJUNKOHLI..CO.IN
Community
Who is our target audience?
How are we going to engage?
How long will the campaign run?
Which sites will run the marketing?
YOUR COMMUNITY RESPONSE
Visuals increase readers
willingness to read content.
WWW.ARJUNKOHLI.CO.IN
80%
Sell your product
Incentivizing your users to recommend the product to their friends is a great way to
grow your customer base. Often, the best type of incentivization is to give users
additional functionality if they make a referral.
TRY GIVING INCENTIVES
Blogs are one of the most
effective tools for increasing
organic search traffic, and are
highly influential with buyers.
EXPERIENTIAL
EXAMPLES OF NON-TRADITIONAL MARKETING
AMBIENTDIGITAL
WWW.ARJUNKOHLI.CO.IN
Let's make
this work.

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