Brand promotion refers to raising customer awareness of a product or brand to generate sales and create loyalty. It is one of the four elements of the marketing mix, along with price, place, and product. Toyota is given as an example of good brand promotion through launching the Lexus brand, popularizing luxury crossovers and hybrid vehicles. Brand promotion benefits businesses by helping them face competition and increase market share, and benefits consumers by providing product information to help them make choices while saving time and maintaining standards of living. It also benefits society by facilitating mass production and economies of scale.

1. BRAND
PROMOTION
BY – SANJANA Z

2. WHAT IS BRAND PROMOTION?
• Promotion is a term used frequently in
marketing and is one of the market mix
elements. It refers to raising customer
awareness of a product or brand, generating
sales, and creating brand loyalty. It is one of
the four basic elements of the market mix,
which includes the four P's: price,

3. EXAMPLE OF GOOD BRAND
PROMOTION
• Toyota - By launching the Lexus brand, beating
Mercedes and BMW at their own game, bringing
"ergonomics" into our vocabulary, marketing
"quiet," and making the dealership experience
something more pleasurable than getting a root
canal, Toyota (TM) became a great marketing
company. It also popularized the luxury crossover
SUV (Lexus RX), took the world by storm with the
Prius hybrid, and aggressively integrated hybrid
technology into many of its vehicles. The
company that began life as Toyoda Automatic
Loom Works in 1926 became the world's top

4. IMPORTANCE OF BRAND PROMOTION
It is beneficiary to Business houses, Consumers
and the Society.
Benefits to Business houses,
- Enables a business firm to face competition in
market.
- Helps firms to maintain their existing shares &
to increase their market shares.
- Reminds their faithful consumers that the
brand has served them well over the years &
there is no better choice in the market.

5. Benefits to Consumers,
- It provides information regarding quality, uses,
price & availability of the branded product
which helps consumers in making choices from
a vide range of branded products.
- As the consumers are well informed before
they make any choices, it saves their valuable
time & energy.
- Consumers maintains standard of living and
good lifestyle.

6. Benefits to Society,
- Brand promotion activities facilitates mass
production which leads to economies of scale
and lower costs. As a result more & more
people can use branded products.
- It also creates employment opportunities for a
large number of persons.

7. THANK
YOU!