The market research gives marketers the opportunity to obtain important information that can help them plan the right strategy to ensure their brand's digital marketing success.

1. Effect of Market Research on
Digital Marketing

2. Introduction
● Market research is the process of
acquiring useful information about
customers' requirements and desires.
● It helps to identify whether a product
and service has a marketplace and is
an important aspect of any business's
development.
● It provides businesses with
information about consumer profiles
and buying behaviors, as well as the
data they need to make the business
successful.

3. What is Digital
Market
Research?
● The research and evaluation of
information obtained on and
from the World Wide Web are
referred to as digital market
research.
● It is performed by digital data
processing, which includes all
from conventional data
analysis to artificial
intelligence (AI).

4. How Does it
Work?
Big data, machine learning, and
artificial intelligence are frequently
associated with digital market
research.
● Small Scale Digital Market
Research
● Large Scale Digital Market
Research

5. Two Forms
of Market
Research
There are two forms of market
research that we can undertake with
market research.
1. Observational research
● Eye-tracking
● Online tools
● Social media
2. Quantitative research
● Survey
● Correlational
● Causal comparative
● Experimental

6. Different
Methods of
Quantitative
Research
There are different methods
of quantitative research.
● Online forums
● Web survey chat
● In-depth interviews
● Fragmentation of news

7. What are the
Most Important
Goals?
● Improving customer
acquisition and customer
retention
● Keeping an eye on trends and
tendencies
● Identifying new target
audiences
● Finding approaches for new
marketing campaigns
● Finding Influencers
● Usability Tests
● Online Surveys

8. Six Steps to
Market
Research
● Decide the research
purpose.
● Gather information from
secondary sources.
● Conduct primary research.
● Analyze your data.
● Take appropriate action.
● Spread the word.

9. Improvement of
the Tuning in
Market
● It connects your business strategy
with the needs of your customers.
● Your Digital Efforts Will Become
Laser Focused
● Makes Brand’s Approach to Digital
More Flexible
● It converts your data into a long-term
branding strategy for companies.
● Easily understand the needs of
consumers
● Identify the changing marketing trend
● Work as a tool for digital marketing
● Direct interaction with customers
● Expand your business. Learning from
competitors to influence growth

10. Effective Way
of Reaching
and Marketing
Market research can help to determine the
most effective way of reaching and
marketing to your target customer.
● What are the top locations for
purchasers to learn about new
products?
● How likely are they to purchase from
your company?
● Is there a rival with whom they're
currently doing business?
● What would it take for a competitor to
switch to your company?

11. How can Market
Research
Improve Digital
Marketing?
● Market research, particularly when
performed through social media channels,
allows businesses to study and learn their
audience's language.
● Companies will be able to interact with
their consumers by learning the language
and reproducing it in promotional
advertising.
● As an outcome, there's a significant
change in which they will click over to a
website and convert.
● Apart from the language, businesses will
be able to identify the trend and common
actions among their users, which may then
be included in existing digital marketing
efforts.

12. Understand
your Target
Audience
● Market research assists in the
awareness of your target audience.
● According to recent research, 55%
of marketers aren't sure that their
company knows the customer
journey.
● For a deeper understanding of
your audience, research is an
amazing resource and technology.
● This helps to communicate to the
entire company how customers
behave and perceive your brand.

13. Contact Us
● Mailing Address: First
DigiAdd LLP,
Cosmos Magarpatta City,
Hadapsar, Pune. 411028
● Phone Number: +91-820-
836-8766/ +91-960-429-8989
● Website:
Info@Firstdigiadd.Com

14. Thank You…