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The document outlines an e-farm network business model canvas for integrating smallholder farmers with the market place in Tanzania. The key partners would include various agricultural organizations, the government ministry of agriculture, telecom companies, and research firms. The business would develop a website, smartphone app, and SMS messaging platform to link smallholder farmers with buyers, provide agricultural tips and information, and arrange transportation services. The target customer segments are smallholder farmers, agricultural exporters, processing firms, and research organizations. Revenue would be generated from SMS subscriptions, commissions from exporters and processors, and selling agricultural data to researchers.
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- 1. E-FARM NETWORK BUSINESS MODEL CANVAS BUSINESS IDEA: INTEGRATING SMALLHOLDER FARMERS WITH THE MARKET PLACE SERVICE IDEA: FOR SMALLHOLDER FARMERS, AGRI PRODUCT EXPORTERS, AGRI PROCESSORS, AND RESEARCH FIRMS Key Partners In this business our partners are:- ANZA Entrepreneurs Ltd Tanzania Meteorological Authority Telecom Companies Ministry of Agriculture & Food Agricultural processing Firms Farmers Associations Research firms Local and International organizations Tanzania Private Sector Development Foundation TCRA Farm concern TAHA MVIWATA Key Activities For E-Farm Network to reach its customers and make revenue we will initiate the following: Develop Website Develop Smartphone Application Develop SMS Messaging Platform Marketing the service (creating awareness) regarding products Subscribing new SHF and buyers Linking with the buyers and sellers Arranging transportation services Value Propositions E-Farm Network Communications technology platform will focus on Linking the smallholder farmers to the existing and new buyers. Agronomic and weather forecast tips Crops calendars Handling transportation services Disease tips Linking smallholder farmers with the pesticide and fertilizers suppliers Customer Relationships Smallholder farmers - Direct calls - Mass gathering (ward meetings /religious services) - Community radio - SMS messages Agricultural product exporters - Calls (online & direct) - Social media - Direct mails Agricultural processing firms - Calls (online & direct) - Social media - Direct mails Research firms / Researchers - Calls (online & direct) - Social media - Direct mails Customer Segments In this business our customers segment will be as follows: Smallholder farmers Agricultural product exporters Agricultural processing firms Research firms / Researchers Key Resources Fund for conducting RND Website developer Apps developer Office space Staffs Patent right Channels The service and products will be available to customers via - Messaging platform - Website, - Smartphone apps Cost Structure The associated cost for this business will cover the following 1. Research and Development (RND) 2. Development of website, apps, and SMS Messaging platform 3. Special number for short messages example 15827 or develop SMS Messaging platform 4. Application and website hosting 5. Telecommunication cost 6. Marketing 7. Office space / rent 8. Utility 9. Patent right 10. Company registration 11. Transportation Revenue Streams 1. SMS subscription 2. Commission from agricultural produce exporters and processors 3. Selling of data to agricultural researchers