This social media app allows users to create 1-second animated GIFs from photos and add filters and captions. It was created as an alternative to static photos on platforms like Instagram. Users can follow others and view their moving photos, as well as the most popular photos featured. The intended audience is 14-30 year olds. The app launched in 2014 and is free, though users must provide a phone number to create an account. The summary recommends downloading the app to try the new photo format.