Ednet 2015 - SEO Made Simple

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Wondering how to improve your rankings, build website traffic and your brand? With the latest information on search engine optimization (SEO), you can dramatically improve your online presence, driving tons of qualified visitors to your website or blog. Grow your business with organic search following these simple steps.

Business

Copyright 2015 Market Data Retrieval
SEO Made Simple
Drive tons of hungry
buyers to your website

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Most People Have
Given Up on SEO…

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Or Think There’s an
Easy Way to Dominate
the Web

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Let’s Buy a Few of These!

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And Maybe Some of These!

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SEO Nailed It!

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But There’s a Problem

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Only 18% of Clicks Go Here!

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Only 2% of Clicks Go Here!

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80% Go Here!

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Don’t Ignore Organic
Search…

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What’s Changed?

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2011
I think that’s the only
one I’ve heard of…

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2015
Hmm… Pretty sure that’s 5
of the 7 largest, best-
known auto insurers in the
US?

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2011
I know Sunset, but
none of these others.

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So How Can We Dominate?

Copyright 2015 Market Data Retrieval
MySEOmadesimple.com
20
Content
Quality
Social Signals
(amplify)
Usage Data
(CTR)
Topical
Authority
Trust & Spam
Signals
Local Factors
Focus on What’s Working Now!
Factors Driving Organic Search
Results…

Copyright 2015 Market Data Retrieval
What About Links?

Copyright 2015 Market Data Retrieval
This WillGetYou inTrouble:
Crappy Links
Seek out
links to rank
better
Acquire
them
manually
Submit,
pay, beg,
trade, etc.
+ + = Low Scalability
Risk of Penalties
This WillGetYou the Right Links:
Do stuff
worthy of
attention
Earn
amplifi-
cation
Links come
in naturally
+ + =
Traffic
Branding
Rankings

Copyright 2015 Market Data Retrieval
@mfleischner
Michael Fleischner, Big Fin Solutions | Oct. 2015
Thank You!
• Free SEO Community Available at
MySEOMadeSimple.com
• “SEO Made Simple” Available On
Amazon.com

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In an era where change is the only constant, the internal audit landscape continues to evolve at a rapid pace. As professionals committed to upholding the highest standards of ethics, governance, and risk management, it's crucial to stay abreast of these changes. This year marks a pivotal moment in this journey with the release of the 2024 Global Internal Audit Standards by The Institute of Internal Auditors (IIA). These newly updated standards are not just a set of guidelines; they are a beacon that guides internal auditors through the complexities of modern business environments. They reflect a deep understanding of the challenges and opportunities faced by auditors in a world that is increasingly digital, interconnected, and regulated. Stay tuned as I delve deeper into each aspect of these groundbreaking standards. In my upcoming posts, I will be dissecting, summarizing, and offering insights into how these standards can be effectively implemented in various audit scenarios. As we embark on this journey together, I invite you to engage, question, and discuss these standards. Let's explore how they can shape the future of internal auditing.

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Today, we see a slowly accelerating movement in business management towards coaching. Even the Harvard Business Review and McKinsey now acknowledge that coaching is the best approach to managing and growing employees. After decades of Agile, we also strongly understand that coaching is the preferred method of engagement at all organizational levels. There’s a wide variety of coaching options used in Agile today: GROW, OSKAR, ACL, STEPPA, etc. Let’s add a technique from Toyota, whose attitudes and methods are embedded in our Agile practices in many ways. It’s called Toyota Kata Coaching. And please don’t be fooled by its deceptive simplicity. I think it’s the best coaching method for Agile. Join this webinar to learn about Kata & see if you agree. Even if you don’t, think about the Kata as another coaching tool for your Scrum Master or Agile Coaching collection.

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Navigating the seed funding landscape can be complex and demanding. Thanks to insights from Steve Schlafman of RRE Ventures, their detailed presentation sheds light on this critical phase of startup development. Key Points from the Presentation: 1) Sources of Seed Capital: Explore diverse funding sources from venture capital to angel investors and learn how to leverage them effectively. 2) Preparing for the Pitch: Understanding what investors look for in a seed stage startup is crucial— from traction and product to team dynamics. 3) The Pitch Itself: Learn how to create FOMO (Fear of Missing Out) among investors and how to convey your startup's value compellingly. 4) Post-Pitch Strategy: Discover what steps to take after your pitch to maintain momentum and secure funding.

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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20. Copyright 2015 Market Data Retrieval MySEOmadesimple.com 20 Content Quality Social Signals (amplify) Usage Data (CTR) Topical Authority Trust & Spam Signals Local Factors Focus on What’s Working Now! Factors Driving Organic Search Results…

23. Copyright 2015 Market Data Retrieval This WillGetYou inTrouble: Crappy Links Seek out links to rank better Acquire them manually Submit, pay, beg, trade, etc. + + = Low Scalability Risk of Penalties This WillGetYou the Right Links: Do stuff worthy of attention Earn amplifi- cation Links come in naturally + + = Traffic Branding Rankings

26. Copyright 2015 Market Data Retrieval In The Past Few Minutes… • Building well SEO’d sites are essential for building a powerful brand • Powerful brands win the day (online and offline) • Don’t ignore local. Local search is driving local AND nation results, authority, and more • Content is still king but it must be yours and be engaging • The link game has changed. Earn links to your website and content for optimal results • Focus on: Content, Social Signals, CTR, Topical Authority, Trust, Local Optimization

27. Copyright 2015 Market Data Retrieval @mfleischner Michael Fleischner, Big Fin Solutions | Oct. 2015 Thank You! • Free SEO Community Available at MySEOMadeSimple.com • “SEO Made Simple” Available On Amazon.com

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