Kevin Falvey spearheaded several new initiatives at Boating magazine in 2014, including launching Powerboat by Boating, an e-news monthly targeting performance boaters. Under Falvey's leadership, Boating saw exponential growth in key metrics like open and click-through rates. Falvey also created video series and special e-news and iPad content to engage audiences across multiple channels. Through Falvey's efforts, Boating collaborated well with partners and saw large increases in social media audiences organically.

1. Editor Of The Year
2014
A compendium of Kevin Falvey’s achievements
and notable stuff.

2. New Product Launch
POWERBOAT by Boating
Performance boaters are a tough audience to reach, especially with the overhead costs of
print. To capture this affluent and engaged audience, Kevin Falvey spearheaded the launch of
the enews monthly, Powerboat by Boating, resurrecting the Powerboat brand as an enews
product: A Bonnier first! Powerboat is the best known name in performance boat media and
Boating is (of course!) the number one recreational boating media outlet. Falvey leveraged
these two facts and partnered with Eric Colby, former racer, and the most respected go-fast
journalist in the world for this venture. So far, “ PBB” has grown exponentially in open rate and
click through since its inception earlier this year. ( see next slide). Sponsorships available.

3. Powerboat by Boating
Metrics

4. Kevin Falvey creates and manages compelling content
for BOATING that works on multiple Channels and that
also creates sales opportunities.
Tip Of The Month
Pets On Board Contest
Boating Tips Clips Video Series
Boat Show Coverage
Powerboat by Boating e-news
enews specials ( hurricane preparedness, winterization, etc)
Monthly IPad Special

5. Tip Of The Month
This content lives on the web, works great
on social, and can serve as a valuable
vehicle for a marketing partner.
(Note: Sponsorship is currently open)

6. Pets On Board Contest

7. Boating Tips Clips Video Series
This series of editorial videos are produced in-house, and are designed as complements to print
content. well received on both web and social channels. A natural opportunity for pre-roll and
series sponsorship.

8. Boat Show Coverage
From galleries, to enews to live blogging to videos, Falvey makes sure Boating’s boat show coverage
is second to none.

9. Powerboat by Boating enews
PBB is a cost-effective way to target and capture the small but highly engaged performance boating
audience on monthly basis.

11. Enews Special
Whether its winterization or watersports, fishing or hurricane season, BOATING produces 12+
“enews specials” that concentrate content. These also live as “Guide To…” landing pages on web,
and generate much engagement when pushed through social. Sponsorships available.
http://www.boatingmag.com/guide-to-winterizing-your-boat

12. iPad Special
Falvey created and manages iPad Special in order to provide tablet audience
a unique, interactive content experience. These are designed not to just
gratuitously engage, but to inform, leveraging the touchscreen medium to its
fullest. Sponsorships available.

13. Some random facts regarding
Kevin Falvey and BOATING
1. Boating content won 5 Boating Writer’s International Awards in 2014.
2. Boaing shipped all print issues on time in 2014.
3. Boating came in on budget for 2014.
4. Boating staff is motivated and happy.
5. Boating edit and sales staff collaborate freely.
6. Boating hit or exceeded all digital goals for 2014
7. Boating edit and marketing staff collaborate freely
8. Boating collaborates freely with other brands.
9. Boating quintupled its Facebook Audience in 2014
10. Boating doubled its Instagram, Google+ and Twitter audiences in 2014.

14. Falvey leads BOATING to Facebook
growth...orgaanically!
Nope, we didn’t buy ‘em. They just like our content.

15. Falvey A Partnership Catalyst
Working closely with consumer marketing, marketing and Bonnier upper management, Falvey was
instrumental in reinforcing the positive and profitable relationships with key partners. Two of these
stand out ( other examples available upon request):
1. The US Coast Guard: Falvey and his team produced a feature article for that service’s
Proceedings, an action for which the USCG expressed great gratitude.
2. NMMA: Falvey led his team to a succesfull partnershio with NMMA, repurposing BOATING DIY
content and selling it to NMMA for use as the annual programming for thier “Fred’s Shed”
series of boat show seminars. Boating content will now be re-presented to live audiences
across North America!

16. Web To Print
In 2014, Falvey aggressively pursued a web-to-print
initiative. Each month featured some content that
originated on the web and was brought to print. In
addition to maximizing budget dollars, this initiative has
helpd the BOATING team view content creation in a
different way. Print is just another channel--we need to
be thinking channels when we conceive and create
content.