Edifice Group is a digital marketing company that markets directly to individuals on behalf of clients to increase sales and revenue. It utilizes email, direct mail, and phone calls, having acquired and built multiple databases and networks. Email marketing is effective for Edifice's clients, allowing immediate customer response from links in emails. Edifice has over 70 million clean email addresses and provides clients with creative content, reporting and analytics to measure campaign success.

1. Data and Email Marketing

2. Who we are
Edifice Group, Inc. is a digital direct marketing company. The
company markets directly to individuals/households on behalf of
our clients to increase sales and service revenue. Edifice
utilizes email, direct mail and live telephone calls to reach
prospects. To accomplish this we have developed and executed
data acquisition processes, built and maintain multiple networks
and databases, created industry leading analytics, built an
enterprise email delivery platform and database, became a
Microsoft™ partner, an Acxiom™ strategic partner, as well as
created online reporting tools. The last seven years have been
invested in the people, processes and infrastructure that will
support the growth potential of this company.

3. Does Email Marketing Work?
Email, most definitely, is alive and
kicking. As we march on in this
technological era, more and more
consumers and businesses alike,
are using their mobile devices to
check email, shop on the web, send
messages, and more. In fact, the
number of smartphone users is
expected to reach almost 200
Million people in the U.S. by the
year 2016. This number is more
than triple the amount of users in
2010!

4. Your Message on 2 of the 3 screens
that people are spending their time on.
This is good news for companies
looking to reach a mass number
of consumers in their area. Email
marketing allows for an
immediate reaction; potential
customers can view your Website
or Landing Page simply by
clicking on a link. In addition,
email marketing is inexpensive, it
delivers brand recognition, and
it can be accessed at home or
on-the-go.

5. Where did we get the emails
and what do we do with them?

6. Success in the Auto Industry
Case Study 1 - Win, Keep, Build
Increase Your Sales Revenue with
Edifice' Win, Keep,
Build Marketing Programs!
MONEY BACK GUARANTEE MARKETING specially
designed for the Automotive Industry.
■ Win Conquest Customers and Retain your Current Ones
■ Increase your Website Traffic
■ Internet Marketing, Direct Mail and Live Phone Call
Marketing
■ Guaranteed Cars Sales for as low as $275 a car
■ Visible service and sales reporting though our Online
Marketing Tool
■ Money Back Guarantee (call for details.)

7. Success in the Auto Industry
Case Study 2 - Reach Service
Increase Your Service Revenue
with Edifice' REACHService
Marketing Programs!
We GUARANTEE you will make the money spent on the
program or we will refund you the difference.
■ Win Conquest Customers and Reactivate the Old!
■ Send over 80,000 messages for as little as $998 a month.
■ Visible service and sales reporting though our Online
Marketing Tool
■ Money Back Guarantee

8. So what can Edifice provide?
We have over 70 million Clean and
Deliverable Emails Addresses
We can provide you with Creative,
Online Resources and Reporting, Analytics,
and most importantly a way to measure the
success of each campaign.
You will see open/view rates and click thru rate.
If you have access to the transaction data, we can also
provide very detailed reporting on buying trends and
other critical marketing data

9. Reach and Frequency
Do you know about the 7:1 ratio?
The goal is to help your client reach more customers
or reach them more often and in different ways.
We want to add to the success that they are
having with Direct Mail, not replace it.
You can reach 7 customers for the same
cost as 1 customer with Direct Mail
You can reach that customer 7 times for
the same cost as 1 Direct Mail piece
OR
*Based on a deployment of 100K emails

10. Enhance your current Data
Edifice Group can append your existing data and we
have traditionally been able to match 30% - 40% to a
current email. This provides a great 2nd channel
marketing opportunity that will impact your campaigns

11. Prospecting with Email
Check out our online tool that can give you the number
of emails that we can provide in a geographic area
based on location and radius.

12. Let the Edifice Group add to the impact that you
are having with your clients Marketing dollars.
http://www.edificegroup.com
Ken Malone
770-597-4414
malone.ken@me.com

13. The information, data, and charts embodied in
this presentation are strictly confidential and
are supplied on the understanding that they
will be held confidentially and not disclosed to
third parties without the prior written consent
of Edifice Group, Inc.