This document highlights three companies - CheapCaribbean.com, Golfsmith, and Kabam - that used real-time content personalization in their email campaigns. CheapCaribbean.com incorporated social media feeds, Golfsmith created a live golf leaderboard, and Kabam used animated images and video. These innovations increased engagement metrics like click-through rates for the companies.

1. INNOVATORS
RealTime Email

3. To close out Q2 2016, Liveclicker again
highlights creative contextual email campaigns
that stand out in the inbox. Now in it’s second
release, RealTime Email Innovators features
three brands that deliver creative real-time
content to subscribers. These innovators used
moment-of-open content personalization
with social media feeds, live sports scores,
real-time surveys, and video – increasing
campaign performance!

4. CheapCaribbean.com
Serving over a million customers, CheapCaribbean.com is
the leading online resource for travelers interested in
vacation deals to the Caribbean and Mexico - providing
in-depth content on hotel properties and destinations,
including authenticated user reviews, exclusive insider tips,
as well as beautiful destination photos. CheapCaribbean.com
was named one of Inc. Magazine’s Top 5,000 Fastest
Growing Private Companies in America in 2014.
Looking to refresh its email content and strengthen
subscriber engagement, CheapCaribbean.com worked with
Liveclicker to incorporate real-time email capabilities.
Using LiveFeeds, CheapCaribbean.com was able to deliver
live social media content within an email template,
cross-pollinating marketing channels. Moment-of-open
social data improved email content engagement, driving
openers to interact with already popular Twitter and
Instagram accounts.
Social content was pulled from Instagram
and Twitter in real-time, enticing openers
to engage with CheapCaribbean.com’s most
relevant content and growing follower
counts.
Social content click-through rates within
the email almost tripled!
Results
INNOVATORS
RealTime Email

5. Golfsmith International is the largest specialty golf
retailer in the world operating in both the U.S. and
Canada. Over 150 experiential brick-and-mortar
locations and two ecommerce websites provide
an extensive selection of premium branded golf
equipment, pre-owned merchandise, proprietary
products, and club fitting services.
Recently, Golfsmith began developing unique ways
to promote Golfsmith.com during PGA tournament
gameplay. Already marketing with email, Golfsmith
needed something new to differentiate, make it stand
out amongst a busy inbox.
Golfsmith used LiveScrapes to create a live
leaderboard within its email template. As
subscribers opened the email, Liveclicker pulled
the most current golfer scores. The top five scores
were updated inside the email for the entire
tournament schedule without any additional
work after the email deployment!
Golfsmith’s use of LiveScrapes was
the first time in history anyone applied
real-time information to create a live golf
leaderboard within the inbox! Liveclicker
not only enabled innovation, but also
actively improved subscriber engagement,
click-to-open rate, and revenues!
Results
INNOVATORS
RealTime Email
Golfsmith

6. Kabam, Inc. is a global interactive entertainment company
that creates, develops, and publishes games for mobile
devices. Valued at more than $1 billion, Kabam is the 6th
fastest growing company overall in North America,
according to Deloitte LLP. Since December 2014, Kabam’s
mobile Marvel Contest of Champions game has received
over 40 million downloads to Apple and Android devices,
been The Editors’ Choice on the Apple App Store
sm
, and has
players in over 100 countries.
Searching for new ways to increase game usage, Kabam
utilized LiveVideos and LiveImages in Character Release
emails to better engage gamers. Emails displayed video
clips of new character gameplay and employed animated
images in call-to-action sections – improving click-to-open
rates over 100%!
Kabam
RealTime Email increased click-to-open
14.5% vs. static image content!
Click-to-open rates rose 118% in Character
Release emails with the introduction of
Liveclicker from September 2015 - October
2015.Results
INNOVATORS
RealTime Email

7. www.realtime.email sales@liveclicker.com 1 (888) 727-8130
Liveclicker delivers rich customer experiences for leading brands
across email and the web. Its RealTime Email solution brings
email relevance to a higher order by enabling marketers to
respond to each recipient’s constantly shifting personal context,
in real-time. Bring messages to life, amp recipient engagement,
and increase clicks and conversions with the most intuitive and
powerful real-time email system: RealTime Email.

8. Are you a RealTime Email Innovator?
To nominate your email marketing campaign for the
next edition of RealTime Email Innovators, contact us
and forward your email to sam@liveclicker.com!