This document outlines a campaign called "Gum for Good" that aims to raise awareness about sustainability and human rights issues in the gum industry. It proposes using gum-themed campaigns, merchandise, art, and social media to spread messages against gun violence and promote peace, particularly among children and youth. Some specific ideas mentioned are gum-themed t-shirts, posters, contests and wrappers with messages promoting anti-violence. The goal is to empower children as peacemakers and spread awareness of these issues "one bubble at a time."