eCorreos - Making of - English (automatic translation)

@rabruna
December, 2015
Digital Business Strategy
@rabruna

@rabruna
1835 … the year of the disrupción
Sir Rowland Hill Penny Black

@rabruna
+ 3.000 million mailing year
+ 8 million mailing day
+ 30.000 mailmen
+ 13.000 vehicles
+ 6.000 attention points
Processes and Technology

@rabruna
Everything has changed …

@rabruna
150
times
We consult the phone a day
75%
2%
We go away to the bath with the mobile
Just to speak
*Fuente: CEETA

@rabruna
Environment
Why e.Correos?
Post office as facilitator
Starting
Launch Plan
Correos Labs

@rabruna
Look for new ways of doing …
Idea
Business plan
Viability study
Capture of Functional
Requisites
Capture of Technical
Requisites
Approval of
Investment
Technological
development
You try Use
Market
Review of the
Integrator
1
2 3 4
56
7 8 9
10
Departmenst= 1-2
Documents = 1
Departments= 1-3
Documents = 1
Departments= 1-2
Documents = 1
Departments= 1
Documents = 1
Departments = 1-3
Documents = 1
Departments = 1 Departments = 1-3
Departments = 1-3
Documents = 1
WHOLE Departments> 5-10
WHOLE Documents> 5
TIME ± 9 months

@rabruna
…allow us to go + rapid and better
Idea
Market
10
Time to profit
Time to market
time
profitability
1
±12 months

@rabruna
A new way of launch services …
EXTERNAL
development
internal vs
1
Child vs Big
We will think in BIG
and will execute in
SMALL
2
To make vs
to Plan
We will learn DOING
3
Day pupil vs
Internal
Agile: small launch, rapid
and agile.
Lean: incremental and
develop continuous.
Proactive: we will anticipate
to the market vs to be
followers or influenced by
others
Quick-wins: small vs big will
give priority to the launch of
Applications and Functions
infrastructure
Small investments: that it
makes sense as a whole vs
big and costly deployments
Mobile First: we will begin in
the mobile to continue in the
web
Give priority to the
Rapid services launch
Reusable: existing
pieces will take on the
market
Accessible: for its use
for third, internal and
external.

@rabruna
2. Get out of the Building
1. Not more “Business Plan“
3. Fail Fast – Fail Cheap

@rabruna
We will come earlier, adapting ourselves to the market
Idea
Commercialization
10
Time to
Profit
Time to
market
MVP
V.2
V.3
V.4
time
profitability
1
+2 months

@rabruna
1
To look for reusable market
pieces
There are identified and
analyze possible associates
who have an attractive offer on
the market to be re-used for
e.Correos
We look
3
We identify and prioritize =
MVP
The minimal elements are
identified to put the service
on the market as Minimum
Viable Product (MVP)
We choose MVP
2
To adapt and to allow the
recycling
The design is adapted and he
organizes the service to the
e.Correos image looking for
coherence and homogeneity in
the offer
We adapt
4
Correos Labs = Testing
and Feedback
Publish and communicates
the service in Correos Labs
and takes feedback
We try in REAL
5
launch in web
e.Correos
Once proved one proceeds to
the official launch, for
consumption and recycling
for the e.Correos clients
We throw
Let's work like a Startup
Search
Adapt
MVPLabs
Launch
V1,V2,V3…,VN
Feedback

@rabruna
Phase 0
Resources
Phase 1
Labs
Phase 2
e.Correos
Phase 3
Developers
Evolution and Organization of the Platform
Location of Resources
• Analysis of the model of tender
• Awarding
• Making of the contractual frame
2
Associates' identification
Launch of Services
Definition of Platform
Standardization
Interoperability
Launch of Platform
1
• Services definition.
• Associates' prospect
• launch of an independent way
for every associate + marks Post
office.
• launch route: Correos Labs->
e.Correos.
• Definition and standardization
between the associates of the
common information to be
consolidated. (clients,
invoicing...)
• Definition of the platform of
services.
• Based on the system of
normalized exchange the
associates are consolidated.
• Definition of the rules of
interoperability so that the
platform could be consumed and
exploited for third
• launch of Platform of Services.
• Web launch Post office
Developer
2
3
5
7
6
4
Service
2
Service
n
Service
1
Implied areas: You buy, Juridically
Implied areas: Product, Communication and Marketing.
Implied areas: Technology and Product
Implied areas: Technology, Product and Communication and Marketing
…
Developer
SME
AA.PP
Big Company
Citizen
Other "Post office"
…
Associate
2
Associate
n
Associate
1
…
e.Correos
S1 S2 S3
S4 S5 Sn
e.Correos

@rabruna
Issuer Recipient
Post office facilitator physical communications
Communications
Physical

@rabruna
Issuer
Recipient
1 Mailbox

@rabruna
Issuer
Recipient
G
O
Direction
Postcard
1 Mailbox 2 Identity

@rabruna
Source: The outlook for UK mail volumes to 2023. PwC (2013) Source: Annual Report Canada Post (2013)
What is it happening with the physical thing
…?

@rabruna
Do you like receiving letters?

@rabruna
To diversify, to diversify, to diversify …

@rabruna
1
From the Physical Mailbox to the
"Mailbox" in the Cloud
To move the experience to
the new environment
Service of the Administration,
Companies and Citizens
Third of confidence in the
digital world
Guarantee a sure environment where to
facilitate confidence relations
It facilitates new models of
communication and relation3
2
Post office and the digital communications

@rabruna
Issuer
Recipient
eI
D
• It allows to Issuers the
mailing of certified
communications:
certified e-mail and SMS
with legal guarantees
• It spread in the cloud
where the recipients
correctly identified, they
subscribe to issuers of
confidence to receive
papers that they
consider to be
excellent.
• It is a ratification
service and he signs,
necessarily to
guarantee the access to
the services of
e.Correos and of others
that want to make use,
to guarantee the
Identity and Signature
of its users to its
systems and operations.
• Receive in the only point and in a
centralized way the notifications
of the Administration without need
to go to its corresponding head
offices.
• It allows the impression
and the postal mailing
of electronic
documents.
initial services
• Receive in the only point and in a
centralized way the notifications
of the Administration without need
to go to its corresponding head
offices.

@rabruna
Issuer
G
O Recipient
Impressio
n
Mailing
+
• The Post office office in
your house.
• Impression of
intelligent papers.
• Ordinary, certified
mailing, etc.
My Office of Post office at home

@rabruna
It is the new way of being able to send
letters ordinary and certified from your
computer.
1. It is a virtual printer:
• After its installation in the
computer allows to realize the
mailing of electronic
documents to Post office so
that it print them and sends.
2. It is an intelligent printer:
• It is capable of identifying for a
sent document, if it is a
question of a mailing (like e.g.
remittance of invoices,
commercial communications,
etc.) and to realize a mailing
separated by every sheet /
recipient of an automatic way.
Who is directed:
• To individuals and PYMES
who need to realize postal
mailing, in a punctual or
periodic way.
Benefits:
1. For individuals and PYMES
• They can realize postal mailing
from any place without need to
move to an office.
• It facilitates and simplifies the
mailings mailing.
Cost of the Service:
• I pay for use of the service.
 Ordinary letter
 Certified letter

@rabruna
Issuer Recipient
Post office new digital mailbox
• Reception of "official"
documents without cost.
• Issuers of confidence
• For voluntary subscription
• Lasting and sure repository,
of independent and of
confidence
• Types of mailing:
 Ordinary
 Certificate
 With acceptance
• Cost reduction
• "Located" clients

@rabruna
It is the new digital "Mailbox" that puts
Post office at the disposal of all the
citizens, companies and
administration.
1. It is a space where to receive:
• A space in which to receive and
to centralize the
communications of your
issuers of confidence.
• Also he gets ready of an
additional space for sensitive
personal documents.
2. Where you have the control:
• Where only you receive those
communications to which you
have wanted to subscribe and
have given your assent for it.
• As for example: telcos, utilities,
administrations, etc.
3. Where issuing and receiving They
are Identified:
• Where Post office to guarantee
the safety and confidence of
the communications, it verifies
the Identity of the participants.
Who is directed:
• Recipients: all those capable of
receiving communications on
the part of issuers. Ej: citizens,
companies, organisms.
• Issuers: PYMES, Big Accounts
and Organisms.
Benefits:
1. For Recipients:
• Mailbox without cost.
• To identify to Post office like
the new channel of confidence
of the digital communications.
2. For Issuers:
• Cost reduction.
• To trust in Post office like
integral provider of physical
and digital communications.
3. For Post office:
• Complementing its offer of
physical services with the new
digital services of My Mailbox.
1. Recipients → Freemium
• Option Free: the reception service
is free.
• Option Premium: in case of
wanting to have additional space
for the personal documents an
annual subscription is paid.
2. Issuers → I Pay for use
• PYMES: I pay for use, by means of
the balance prepayment to realize
mailing.
 Direct hiring for the web
 I access by means of web App and
App of office.
• Big Account: I pay for use,
setup annual initial, 20 %
following years. At the end of
month it is regularized
according to the realized
mailing.
 Hiring route forces of sales.
 I access by means of direct
integration (API)

@rabruna
Immediate starting
Issuer
Recipient
Immediate integration and
without effort in the current
systems
Reception
• ALL the
operations
are realized
inside the
Group POST
OFFICE.
2
• There are used
the same current
files of invoices
or documents
(they do not
contain those of
the Virtual
Office)
1 Mailing Storage and
Treatment
• In Nexea all the
documents are
received and the
separation is
realized by the
different
channels.
3 Separation for
Channel
• Postal channel: exactly
just as it occurs at
present (ordinary,
certified, burofax …)
• Digital channel: sending
it to the suitable mailing
systems.
 Storage
4 Mailing / reception
Multichannel
5
• Publication in web and/or
Virtual Office
• SMS and Mail And (sender
@correos.com)
• Digital mailbox e.Correos:
• With delivery cross-
check
• Reliable
identification
• Verified signature
• …

@rabruna
Mail
electronic
Number
Mobile
eDNI
Certificat
e
G
O
Direction
Postcard
Issuer
Recipient
Post office ID provider
• To facilitate the sure
digital Identification.
• Ratification and Store of
attributes of Identity
• To use the same profile
for several services of
Post office or of other
companies and organisms

@rabruna
Issuer
G
O Recipient
Electroni
c
signature
• Web and mobile route
allows the signature of
electronic documents.
• Approval of electronic
deals.
• Declaration of the
assent.
• I do not repudiate.
Post office new relations

@rabruna
Correos puts at the disposal of the society
a system of accessible and suitable easy
Identity.
1. It is an Identity:
• Where the user facilitates the
identification information only
one time.
• There has only to remember the
only user and password to gain
access to the services adhered to
My Identity of e.Correos.
• Where there are the companies
and organisms those who decide
the level of cross-check of identity
and guarantee according to the
step to be realized.
2. Verified by Post office:
• Where it verifies Post office and
certifies the different attributes of
Identity contributed by the users.
 Level 1 - Mobile by means of the
code mailing for SMS.
 Level 2 - Post office address: by
means of the letter mailing.
 Level 3 – ID card: by means of
digital certificate, ratification in
office and storage in cloud.
Who is directed:
• Users of electronic services
web or mobile route.
• PYMES, Big Accounts and
Organisms.
Benefits:
1. For Users:
• To have the only Identifier
electronic for the operations.
2. For PYMES, Big Accounts and
Organisms:
• To identify with validity and
confidence the users of its
services.
• To realize operations of
signature, of a simple,
immediate way and with a very
low cost.
3. For Post office:
• Posicionarse like third of
confidence before companies
and organisms, facilitating the
transit towards the Only Digital
Market of 2016.
1. For Identity cross-check → I Pay
for use
• Providers of Services: for every
access that the user realizes to
a web or adherent mobile App
to My Identity.
 Integration by means of simple
programming
2. For acceptance or signature → I
Pay for use
• For every signature or
acceptance that is realized.
 Simple integration by means of
programming or API for automated
or massive mailing.
3. To you allow to realize acceptances
and digital signatures:
Thanks to having both parts Identified
with confidence.
• It allows to realize acceptances
and electronic signatures with
validity.
• There allows to realize signature
of a remote way route mobile
App, using the signature in cloud
stored by Post office.

@rabruna
Issuer Recipient
• With delivery cross-
check
• Content inalterability
• Reading assertion
Post office new communications

@rabruna
Correos puts at the disposal of the
society a system of mailing of e-mail,
verified SMS and communications.
1. To send verified communications:
• It allows the mailing of
communications (e-mail and
SMS) verifying the existence of
the communication.
• It contributes a channel where
the whole communication
process is audited from its
origin up to its destination.
2. To certify and to contribute
evidences to the communications:
• Correos generates and
registers evidences of every
step in the communication
process.
• It contributes the electronic
papers, being able to certify:
 Delivery
 Hour of the communication
 Preservation and inalterability of the
communication
 Opening, discharge, and
acceptance.
Who is directed:
• PYMES, Big Accounts and
Organisms.
Benefits:
Organisms:
• To send communications
safely and confidence.
• To have evidences that
justify the existence and
communications
acceptance.
2. For Post office:
• Complementing its offer of
postal communications with
digital confidence
communications.
1. For communication → I Pay for
use
• For type of elected channel:
the price depends on the
channel and on the volume of
generated communications
 E-mail
 SMS
• For type of evidences to be
registered: increasing the price
according to the number and
type of evidences to be
registered.
 Acknowledgement I receive
 Opening acknowledgement
 Discharge acknowledgement
 Acceptance acknowledgement
 … etc.

@rabruna
Issuer
G
O Recipient
Official organisms
Companies
AA.PP.
subscription
GO in the cloud
+
eID
+ =
• It consults and receives your official notifications
in any place
Correos concentrates your communications

@rabruna
Post office, complement its offer of My
Mailbox, facilitating the consultation of
way centralized to the Official Notifications
expressed by different official organisms.
1. It consults Notifications:
• By means of the use of digital
certificate, Post office organism
gains access to different available
on behalf of the user.
• Correos consults in every
organism the existence of
electronic notifications and
facilitates its discharge.
• Also it allows to groups like
agencies, offices and companies
to realize massive notifications
consultations.
• Correos facilitates to realize the
consultation from the computer
or mobile route App.
2. Adherent organisms
 Tax office
 Social security
 DGT (included Plank Edictal)
 Lexnet
 MINETUR
 GENCAT
Who is directed:
• Citizens, PYMES, Groups
(Agencies, Offices, etc.) and
Companies.
Benefits:
Organisms:
• To consult in a centralized way
all the official notifications
comfortably from the
computer or the mobile.
• To be able to realize massive
consultations for several CIFs
of periodic and automated
form.
2. For Post office:
• To facilitate a tool more
communication and approach
of the Administration to the
Citizen.
1. For CIF → I Pay for use
• According to the number of CIF
hired for consultation

@rabruna
Post office, it puts at the disposal of its
clients an electronic change purse with
which you will be able to centralize
your means of payment, cards,
accounts current, etc. With that to pay
in the digital and physical world.
1. It is a "change purse":
• Where you register (virtualizas)
and centralize your different
payment means.
 Cards credit / debit / prepago
 (soon) Bank account
2. It allows the payment of receipts
printed by means of the web or
the mobile.
3. It facilitates the payment in the
adherent commerce:
• It facilitates the payment by
means of the mobile both in
physical and electronic
establishments (webs)
• In a sure way since there is
never shared the information
of your means of payment
registered in the App.
Who is directed:
• Users of the way of payment.
• Merchants
Benefits:
1. For Users:
• To realize payments with the
mobile of a sure, easy and
rapid way.
2. For Companies and Commerce:
• He has a new way of
suitable payment for its
clients and with the one that
can realize promotions and
offers.
• It facilitates the payment of
printed receipts.
3. For Post office:
• Taking part like third of
confidence in the deals of
the digital and mobile world.
1. For Operation → I Pay for use
• The commerce pays a
commission to Post office
for every realized operation.
3. It facilitates a tool of
fidelización and promotion to
Merchants:
• There allowing to manage
promotions and discounts
the clients of My Change
purse of e.Correos.

@rabruna
e.Correos Apps
in development

@rabruna
Mi Buzón
Suscripción a emisores
Recepción de Avisos Certificados y firma de
documentos recibidos
Chat Seguro

@rabruna
Suscripción a emisores Recepción de Avisos Certificados
Mi Buzón

@rabruna
Chat seguro Firma de documentos recibidos
Mi Buzón

@rabruna
Mi Monedero
Actividad (últimos pagos y cobros)
Mis Tarjetas
Hacer Transferencias
Configuración
Perfil de Usuario

@rabruna
Mis Tarjetas
Actividad
Mi Monedero
Hacer Transferencia

@rabruna
Mi Fotos
Verificadas
Mis Fotografías
Hacer Fotografías y Verificarlas
Perfil de Usuario

@rabruna
Mis Fotografías
Subir fotografía
Mis Fotos Verificadas

@rabruna
Correos Info
Localizador de envíos mediante el número de
seguimiento
Buscador de códigos postales a partir de una
dirección
Calculadora de tarifas (peso, tamaño, velocidad)

@rabruna
Histórico Tarifas calculadas
Correos info
Tipo de
paquete
Destino
Resumen

@rabruna
Localizador de envíos
Correos info

@rabruna
Conecta
Feed de Noticias de la Intranet con sus
comentarios y pudiendo comentar
Acceso a publicaciones PDF
Aporta: envío de sugerencias a temas abiertos de
interés
Directorio corporativo
Perfil de Usuario

@rabruna
Noticias internas
Conecta
Detalle noticias Comentarios

@rabruna
Directorio Corporativo
Conecta
Publicaciones

@rabruna
Localiza mi
Buzón de
Correos APP
INTERNA
Herramienta interna para que los carteros
geolocalicen los buzones de Correos

@rabruna
Localiza mi Buzón de Correos

@rabruna
Localiza mi
Buzón de
Correos
Juego abierto a todo los usuarios con
Smartphone en el que ganas premios por
geolocalizar buzones

@rabruna
Pregunta Respuesta
Localiza mi Buzón de Correos

@rabruna
← Model of 2 sides →
Issuer
Recipient
Collaboration model
• Prices will
be defined
for the
operation
during the
pilot phase
2
• Costs of
development
and adaptation
of the solution
• Void or
almost void,
on having
made use of
all, solve them
and existing
systems
1 Immediate
connection
Elements
Facturables
• Exit channel: Postcard:
A4 layout, ensobrado
and I liberate.
• My Mailbox
e.Correos: monthly
price or unit price for
well-read message
(unloaded by the user)
• My Communications
e.Correos: email/SMS
verified with options of
guarantee of delivery,
reading
• My Signature
e.Correos: approval
and signature of
conditions and contracts
• My Identity
e.Correos: helping in
the update and
cleanliness of
information of clients.
• My Change purse
e.Correos: payment of
invoices and receipts of
electronic form from the
mobile or the web
3
0€
Pilot
12 months
WITHOUT cost
Operation
Normal
Adjustment I Cost
• An operation
cost will fit for
the normal
operation
• Costs of
reception of the
new
communications
• Void or almost
void model
freemium in that
services will be
joining facturables
to recipients. Ej.
Additional space
mailbox, signing
of contract
particualres,
consults official
notifications …
etc.
4 Extra
cost
0€
Unit price for
dedicated document

@rabruna
Distribution model with third
1
Soft
Resale of
Services
Commercial network Commercial network
2
Hard
Services and.
Post office
integrated
Integrations in Apps Stores as plugins or Apps:
Windows Store, Office Store, Google Apps, Salesforce App Exchchange… etc.
Distributors / Resellers

@rabruna
mail.ecorreos.post
labs.ecorrreos.post
ecard.ecorreos.post
Global services exposition
mibuzon.ecorrreos.post
mybox.ecorreos.es
eshop.ecorreos.post
micorreos.ecorreos.post
mypost.ecorreos.post
identidad.ecorreos.post
contratos.ecorreos.post
contracts.ecorreos.post
fotos.ecorreos.post
pictures.ecorreos.post
chat.ecorreos.es notificaciones.ecorreos.post
alerts.ecorreos.post
With the
guarantee
With the
guarantee

@rabruna
A scheme of what Correos has in the pipeline of new services
P2P E2P P2E E2E
Management
of DocumentsMarketing
electronic commerce
Others
Print to
Print
Print to
Electronic
Electronic to
Electronic
Electronic
to Print
Hybrid Services
Postal
Traditional
Direct
Marketing
Delivery
Parcel service
Express
Parcels
Flash
Envelope
stuffing
Digitalization
Money
order
Banking
Services
Philatelic
Services
Virtual
Post Office
Registered
Mail
Bureau fax
/ Telegram
Express
Mail
Digitalizing
delivery
notices
Bill
collection
Telecomm
Services
Big Data
Targeting
Campaign
Strategy
Market
Place
Logistics
Pick and
Packing
Cross Border
Solutions
Home
Delivery
File of
documents
Hard copy
management
24-hour
self-service
post office
Cloud Print
and Send
Secure
and-Storage
Digitalis
Messaging
Digitalis
IDentity
1 clik
and-Shops
and-Government
and-Citizen
Smart Cities
Mobile everywhere

@rabruna
ProvisionalcreativitiesIt
Tries

@rabruna
July
July Ago Sept
emb
er
Octo
ber
Nove
mber
Dec Jun Feb
Proposed calendar
Milestones – Actions of Marketing and Communication - Events
Mar
 Starter of the development
• Web Correos Labs v.1
• MY MAILBOX v.1
• MY IDENTITY v.1
• MY NOTIFICATIONS v.1
• MY COMMUNICATIONS
v.1
• MY CHANGE PURSE
v.1
 Informative web
MY POST OFFICE “in tests”
 Launch
preparation
 Launch
“in tests”
• MY MAILBOX v.1
• MY NOTIFICATIONS
v.1
• MY OFFICE v.1
 Web launch and it
marks e.Correos
 Launch
Correos Labs Space
 Launch
“powered by”
Correos Labs
• Service 1
• Service 2
• Service 3
 For Launch
• Entry in the blog of Correos
Labs.
• High of the project in
Correos Labs to gather
opinions and suggestions.
• Press release
 Assistance to thematic Events:
Apps, Innovation,
Emprendimiento.
• To count experience Correos
Labs and since we are going
to throw the new services
• e.Correos: the new Post office
services.
 Preparation of the
Commercial Material
and Argumentarios.
• Citizens
• PYMES
• Big Accounts
• Organisms
 Preparation of the
Marketing plan
• Users: citizens
• Clients: Big Accounts,
Companies and AA.PP.
 Presentation to Big Accounts
 Presentations to
Prescriptores
• Counsels and Integrators
• Manufacturers of Software
 Press release
 Launch of actions of marketing
in web/banners.
 Acciones below the line y
Street marketing.
 Presentations / events to
prescriptores in blogs of
reference.
Ago Sept
emb
er
Octo
ber
Nove
mber
Dec Ene Feb Sea
MILESTONESACTIONSOFMKANDCOMMUNICATIONEVENTS

@rabruna
1
Permanent reinvention
3
Entire implication of all
2
New ways of doing
Experiment, Fail, Learn, Repeat4
Spirit “Labs“

@rabruna
4. Launch e.Correos in βeta
• The first e.Correos services are
thrown in βeta (in tests).
• One asks for the participation of
the users so that they should
validate, should try and should
help us to adapt the services to
its needs.
1. Communication of Labs
• There is thrown the web of Correos
Labs where he communicates to
himself the new way of attracting
innovation and of launch services of
Post office for the digital world.
2. He asks for Companies participation
• One asks for the participation of
Startups and companies that should
want to be provided with the Post
office accompaniment in its project,
so that they should order its
candidacies.
3. Creation of Community
• One asks for the participation of all
the citizens, companies and
organisms that should want to
reach port like community in the
development of new services
• There constitutes the Committee
Adviser who will guide and tutelará
the different projects.
e.Correos a new way of doing
βeta
powered by
web
5. Launch powered by Labs
• The first services are thrown
“powered by” Correos Labs.
• There are projects in which Post
office he accompanies and tutelage
the project.
• Where the future incorporation of
the service is valued to the
e.Correos portfolio.
6. Services launch in e.Correos
• Once proved and validated the
different services in tests, one
proceeds to its launch in e.Correos.
7. Continuous evolution of the
services along with the community
• It is continued by the process of co-
creation of e.Correos between its
users and clients.
• They are evolving and launch the
new versions and the new
e.Correos services.
Process of launch of the new digital services of Post office:

@rabruna
Platform of Innovation
“Where to be enriching our services offer, every day, with the
opinion of our clients and with the collaborators' support and
startups.”
ProvisionalcreativitiesItTries

@rabruna
Space web/blog/comunidad of
meeting, where Post office, he
wants to contribute the society and
where he communicates the
experiences, ideas, tendencies and
collaborations in which he wants to
study in depth the digital and
physical ambience.
1. It is a Blog / Tribune /
Loudspeaker:
• Where to communicate
tendencies, ideas,
collaborations of third and
opinions about
technologies, services,
innovation, processes … etc.
2. It is a project Directory:
• Where there are published
the projects of the
startups/empresas in which
Correos Labs it is co-creating
and taking part like mentor.
3. It is a Community:
• Where its participants think,
take part, prove and do its
contribution on as they
should be and as the
projects of Correos Labs
might be improved.
 It will be provided also with an
Experts' Committee that it will
Who is directed:
1. Startups, Entrepreneurs, and
Companies
• That have a service of interest
for the society and that can fit
with the spirit of Post office
and of its digital mark
e.Correos.
2. Post office:
• As a space where to gather the
personnel contributions,
involving them in the process
of creation and definition of
services.
Benefits:
1. For Collaborators
• As virtual space that serves
as loudspeaker and amplifier
to promote and new
projects and services make
to come to the society.
2. For Users
• Taking part, collaborating
and co-creating in
community.
• Supporting to Post office, to
companies and startups, in
the development of new
services of interest for the
society.
3. For Post office
• Gaining access to new
knowledge and talent.
• Identifying needs and
potential services.
• In addition to allowing the
experimentation and
services launch “in tests” or
βeta with that to learn, to
grow and to contribute the
society.
web
• Projects sponsor or
mentoring (Ej. I project Post
office and Company)
• Collaborations
esponsorizadas in the blog.

@rabruna
Physical collaboration space

@rabruna
It is a physical space, a place of
meeting, co-working and different
collaboration.
Where it is allowed to dream, and
“to break the rules”, where almost
“everything costs”, where “new
ways are or the ancient ones meet
again” with the intention of
discovering and of developing new
ideas.
Also:
1. It is a co-working place:
• Where there is offered a
work place, meeting and
collaboration for associates.
2. It is a meeting place:
• Where they are realized:
meetings, presentations,
demonstrations, formations,
celebrations … etc. For Post
office, companies, startups,
blogueros, collaborators,
etc.
Who is directed
1. To Startups, Entrepreneurs and
Companies:
• With that intention of
collaborating.
2. To Post office:
• As a different space where
to work and to
communicate.
Benefits:
1. For Post office:
• As new innovative and
different communication
channel.
• As inspiring physical space for
the development of new
services.
2. For Collaborators:
• Since it spread where there is
facilitated the communication
and the development of new
services.
3. For Means:
• Where they could live in the
first person through the
development of the new
services of Post office.
• A space where to share with
the rest of the society the new
initiatives and ideas of Post
office.
space
• Event Sponssor of Post
office for third companies.
• Achievement of events or
use of the space for third.

@rabruna
New ways of doing demand
new ways of working and of
collaborating

@rabruna
e

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