2. The ecosystem of consumer eCommerce is largely driven by the form of price and
convenience, which is a good ideal regarding the offers on products that are
delivered quickly.
Down the lane next 5 years, a few of these fundamental desires will still exist, but
consumer expectations of the ecommerce experience will have changed
drastically, along with the shopping experience.
It is absolutely safe to say that the desire for instant access or instant gratification
and fast turnaround, 24/7, will be the norm by 2025-2026, driven in particular by
millennials and also by Generation Z consumers.
3.
4. eCommerce Design Trends for 2020
Talking about design trends, dark mode, accessibility, and simple layouts with
plenty of white space may be among the most popular ecommerce design trends
for 2020.
Most of the eCommerce professionals today believe that 2020 will have a few
significant design-specific trends.
Let’s dive into some of the most noteworthy trends that will rule in 2020.
5. Dark Mode:
As the name suggests, this mode switches the background of a mobile operating
system to black, thus reducing eye strain in most of the environments, enabling
mobile devices to better adjust to ambient lighting conditions.
Also, in order to display a black screen, the black pixels on a mobile phone are
turned off, thereby extending the battery life.
Apple had introduced “dark mode” this year in iOS 13. Google had added its dark
mode in Android 10.
Dark mode is bound to become ubiquitous in 2020, extending its roots to
eCommerce website development services and app interfaces.
6. Accessibility:
A bill called ‘The Americans with Disabilities Act’ was passed in 1990, along the
lines with the same year the World Wide Web was invented. At that time, hardly 15
percent of households owned a computer, and the requirement of removing
barriers was intended to facilitate access to physical places of public
accommodations.
Today, websites offer products and services to customers online. Also, businesses
are increasingly getting hit by lawsuits alleging that their content is not accessible.
Effectively, designing for accessibility will be important for two reasons. First, it will
help ecommerce companies better serve shoppers with disabilities. Second,
designing for accessibility could help businesses avoid lawsuits.
7. Increased Minimalism:
There are certain eCommerce sites who will seek to simplify or minimize site
navigation and layout. This process helps in emphasizing a product’s function and
the features instead of using lots of filters and widgets. This will curb design
intrusion on websites.
As mentioned earlier, these trends will target more millennial and Gen-z
customers. You will notice that some of the more forward-thinking segments of the
industry like anybody that selling CBD [cannabidiol, from cannabis] is more
inclined towards keeping their website simple and crisp.
8. Content-centric Design:
Simplifying ecommerce site design could also drive some businesses to focus
relatively more attention on content and delivering more of it.
The world we live in is content-driven. Content rules today. eCommerce knows the
importance too well and is focusing more on content-centric design.
Using headless product-information management systems could make it relatively
easy to bring product data and content to other applications or to rich features.
9. Conclusion:
What technologies are going to have a transformative influence, and what
technologies are just hype? How will the e-commerce value chain evolve, and
what will be the impact that this will have on online and physical retail? These are
some of the questions one should regularly ask in order to adapt and change with
time.
eCommerce is huge, unimaginably huge. Those who think that market is
saturated, needs to look at it from a different perspective. There are still ample
opportunities for anyone who has the willingness to innovate, rethink, reengineer
the existing paradigm.
10. Are you ready to reap maximum benefits out of this wave? Get in touch with
leading eCommerce design and development company.
Web: www.hiddenbrains.com
Email: biz@hiddenbrains.com
Skype: hiddenbrains