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TECHNOLOGY	
  MADE	
  EASY	
  
           Mrinal	
  Cha*erjee	
  



         Clues	
  Network	
  Inc.	
  Confiden9al	
  
About	
  ShopClues.com	
  
ShopClues.com	
  is	
  India's	
  first	
  and	
  the	
  largest	
  
managed	
  marketplace	
  that	
  connects	
  buyers	
  and	
  
sellers	
  online	
  and	
  offers	
  a	
  trusted	
  and	
  safe	
  online	
  
shopping	
  experience.	
  	
  
	
  
Ø  4+	
  Million	
  Monthly	
  Visitors	
  
Ø  Delivering	
  to	
  7,500+	
  Loca9ons	
  
Ø  Largest	
  Selec9on	
  of	
  Payment	
  Op9ons	
  
Ø  Over	
  200K	
  Products	
  
Ø  Over	
  800K	
  Facebook	
  Fans	
  

                              Clues	
  Network	
  Inc.	
  Confiden9al	
           2	
  
Value	
  Proposi9on	
  for	
  Merchant	
  
•    Expand	
  online	
  with	
  no	
  upfront	
  or	
  recurring	
  cost	
  

•    Your	
  own	
  branded	
  online	
  store	
  &	
  product	
  lis9ngs	
  

•    Millions	
  of	
  online	
  shoppers	
  can	
  access	
  your	
  products	
  

•    Secured	
  and	
  mul9ple	
  online	
  payment	
  op9ons	
  

•    Effec9ve,	
  low	
  cost,	
  and	
  scalable	
  

•    World-­‐class	
  fulfillment	
  -­‐-­‐	
  we	
  pick,	
  pack	
  and	
  ship	
  for	
  you	
  

•    Performance	
  based	
  pricing	
  -­‐-­‐	
  pay	
  only	
  when	
  you	
  sell	
  

•    All	
  the	
  advantages	
  of	
  marketplace	
  e.g.	
  power	
  of	
  
     combined	
  scale,	
  cross-­‐sell	
  

•    Outstanding	
  customer	
  services	
  by	
  E-­‐Commerce	
  experts	
  

•    Any9me,	
  anywhere,	
  any	
  device	
  access	
  to	
  manage	
  your	
  
     online	
  store	
                                                                                      Customer Care


                                                               Clues	
  Network	
  Inc.	
  Confiden9al	
            	
  Page:	
  3	
  
Technology	
  Considera9on	
  
•    Website	
  
•    Payment	
  Integra9on	
  
•    Shipping	
  
•    Repor9ng	
  
•    Backoffice	
  Considera9on	
  
•    Hos9ng	
  
•    Security	
  


                       Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  4	
  
Website	
  
•  Design	
  &	
  Features	
  
   –  Iden9fy	
  features	
  and	
  layout	
  of	
  the	
  site.	
  
   –  Browsing,	
  searching,	
  checkout	
  
   –  Catalog	
  management	
  

•  Open	
  Source	
  available:	
  magento,	
  drupal,	
  
   oscommerce,	
  zen-­‐cart,	
  etc.	
  
   –  They	
  all	
  will	
  need	
  some	
  customiza9on	
  
   –  Evaluate	
  for	
  performance,	
  scalability	
  and	
  security	
  
   –  Add	
  features	
  not	
  available	
  out	
  of	
  box.	
  

                               Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  5	
  
Payment	
  Integra9on	
  
•  Decide	
  Payment	
  Op9ons	
  to	
  offer	
  
   –  Credit	
  Cards,	
  Debit	
  Cards,	
  Net	
  Banking,	
  etc.	
  

   	
  
•  Considering	
  Payment	
  Gateway	
  
   –  Check	
  performance	
  for	
  last	
  12-­‐24	
  months	
  
   –  Payment	
  Se*lement	
  
   –  Refunds	
  
   –  Fraud	
  and	
  risk	
  management	
  

                              Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  6	
  
Shipping	
  
•  Iden9fy	
  how	
  you	
  will	
  fulfill	
  orders	
  and	
  manage	
  
   returns	
  
       	
  
•  Considering	
  Courier	
  Companies	
  
       –  Service	
  &	
  Coverage	
  
       –  Technology	
  plaeorm,	
  features	
  and	
  automa9on	
  
	
  



                             Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  7	
  
Repor9ng	
  
•  It	
  is	
  heart	
  of	
  the	
  system	
  –	
  You	
  got	
  to	
  measure	
  
     everything	
  to	
  effec9vely	
  manage	
  your	
  
     ecommerce	
  business	
  
	
  
    –  	
  Iden9fy	
  what	
  you	
  want	
  to	
  monitor	
  and	
  track	
  
    	
  




                                Clues	
  Network	
  Inc.	
  Confiden9al	
         	
  Page:	
  8	
  
Backoffice	
  Considera9on	
  
•  Customer	
  service	
  
•  Order	
  Management	
  
•  Inventory	
  tracking	
  




                       Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  9	
  
Hos9ng	
  
•  Consider	
  Hos9ng	
  Needs	
  
•  Capacity	
  Planning	
  

•  Considering	
  Hos9ng	
  Providers	
  
   –  Past	
  Performance	
  	
  
   –  SLA	
  
   –  Security	
  



                            Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  10	
  
Security	
  
Review	
  Security	
  Needs	
  
•  Data	
  Center	
  Security	
  
•  Applica9on	
  Security	
  
•  Website	
  security	
  
•  Security	
  Policies	
  




                          Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  11	
  
For	
  more	
  details	
  
	
  
         Mrinal	
  Cha*erjee	
  
                    	
  
       mrinal@shopclues.com	
  




              Clues	
  Network	
  Inc.	
  Confiden9al	
     	
  Page:	
  12	
  

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Technology Made Easy By Mrinal Chatterjee

  • 1. TECHNOLOGY  MADE  EASY   Mrinal  Cha*erjee   Clues  Network  Inc.  Confiden9al  
  • 2. About  ShopClues.com   ShopClues.com  is  India's  first  and  the  largest   managed  marketplace  that  connects  buyers  and   sellers  online  and  offers  a  trusted  and  safe  online   shopping  experience.       Ø  4+  Million  Monthly  Visitors   Ø  Delivering  to  7,500+  Loca9ons   Ø  Largest  Selec9on  of  Payment  Op9ons   Ø  Over  200K  Products   Ø  Over  800K  Facebook  Fans   Clues  Network  Inc.  Confiden9al   2  
  • 3. Value  Proposi9on  for  Merchant   •  Expand  online  with  no  upfront  or  recurring  cost   •  Your  own  branded  online  store  &  product  lis9ngs   •  Millions  of  online  shoppers  can  access  your  products   •  Secured  and  mul9ple  online  payment  op9ons   •  Effec9ve,  low  cost,  and  scalable   •  World-­‐class  fulfillment  -­‐-­‐  we  pick,  pack  and  ship  for  you   •  Performance  based  pricing  -­‐-­‐  pay  only  when  you  sell   •  All  the  advantages  of  marketplace  e.g.  power  of   combined  scale,  cross-­‐sell   •  Outstanding  customer  services  by  E-­‐Commerce  experts   •  Any9me,  anywhere,  any  device  access  to  manage  your   online  store   Customer Care Clues  Network  Inc.  Confiden9al    Page:  3  
  • 4. Technology  Considera9on   •  Website   •  Payment  Integra9on   •  Shipping   •  Repor9ng   •  Backoffice  Considera9on   •  Hos9ng   •  Security   Clues  Network  Inc.  Confiden9al    Page:  4  
  • 5. Website   •  Design  &  Features   –  Iden9fy  features  and  layout  of  the  site.   –  Browsing,  searching,  checkout   –  Catalog  management   •  Open  Source  available:  magento,  drupal,   oscommerce,  zen-­‐cart,  etc.   –  They  all  will  need  some  customiza9on   –  Evaluate  for  performance,  scalability  and  security   –  Add  features  not  available  out  of  box.   Clues  Network  Inc.  Confiden9al    Page:  5  
  • 6. Payment  Integra9on   •  Decide  Payment  Op9ons  to  offer   –  Credit  Cards,  Debit  Cards,  Net  Banking,  etc.     •  Considering  Payment  Gateway   –  Check  performance  for  last  12-­‐24  months   –  Payment  Se*lement   –  Refunds   –  Fraud  and  risk  management   Clues  Network  Inc.  Confiden9al    Page:  6  
  • 7. Shipping   •  Iden9fy  how  you  will  fulfill  orders  and  manage   returns     •  Considering  Courier  Companies   –  Service  &  Coverage   –  Technology  plaeorm,  features  and  automa9on     Clues  Network  Inc.  Confiden9al    Page:  7  
  • 8. Repor9ng   •  It  is  heart  of  the  system  –  You  got  to  measure   everything  to  effec9vely  manage  your   ecommerce  business     –   Iden9fy  what  you  want  to  monitor  and  track     Clues  Network  Inc.  Confiden9al    Page:  8  
  • 9. Backoffice  Considera9on   •  Customer  service   •  Order  Management   •  Inventory  tracking   Clues  Network  Inc.  Confiden9al    Page:  9  
  • 10. Hos9ng   •  Consider  Hos9ng  Needs   •  Capacity  Planning   •  Considering  Hos9ng  Providers   –  Past  Performance     –  SLA   –  Security   Clues  Network  Inc.  Confiden9al    Page:  10  
  • 11. Security   Review  Security  Needs   •  Data  Center  Security   •  Applica9on  Security   •  Website  security   •  Security  Policies   Clues  Network  Inc.  Confiden9al    Page:  11  
  • 12. For  more  details     Mrinal  Cha*erjee     mrinal@shopclues.com   Clues  Network  Inc.  Confiden9al    Page:  12