ShopClues.com is India's largest online marketplace that connects buyers and sellers. It has over 4 million monthly visitors and delivers products to over 7,500 locations across India. The document discusses considerations for merchants looking to sell online, including setting up a website, integrating payment options, choosing shipping and logistics providers, implementing reporting, and ensuring security. It provides an overview of factors to evaluate such as open source platforms, payment gateways, hosting providers, and security needs.
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Case study for "Sales Made Easy (SME)" offering by Simplimetric Consulting LLP. Customer is a fast growing IT services company wherein Simplimetric helped in expanding their product business lines.
Growth is essential to the success of your small business, but it's important to understand what type of growth would benefit your business most, and how to handle the logistics.
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CMS or content management system provides a website with the much-needed efficiency, speed and autonomy to manage every single article on the website as per your needs with minimal technical knowledge. A CMS-based website works wonders for someone who wants to keep their website in check from time to time.
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2. About
ShopClues.com
ShopClues.com
is
India's
first
and
the
largest
managed
marketplace
that
connects
buyers
and
sellers
online
and
offers
a
trusted
and
safe
online
shopping
experience.
Ø 4+
Million
Monthly
Visitors
Ø Delivering
to
7,500+
Loca9ons
Ø Largest
Selec9on
of
Payment
Op9ons
Ø Over
200K
Products
Ø Over
800K
Facebook
Fans
Clues
Network
Inc.
Confiden9al
2
3. Value
Proposi9on
for
Merchant
• Expand
online
with
no
upfront
or
recurring
cost
• Your
own
branded
online
store
&
product
lis9ngs
• Millions
of
online
shoppers
can
access
your
products
• Secured
and
mul9ple
online
payment
op9ons
• Effec9ve,
low
cost,
and
scalable
• World-‐class
fulfillment
-‐-‐
we
pick,
pack
and
ship
for
you
• Performance
based
pricing
-‐-‐
pay
only
when
you
sell
• All
the
advantages
of
marketplace
e.g.
power
of
combined
scale,
cross-‐sell
• Outstanding
customer
services
by
E-‐Commerce
experts
• Any9me,
anywhere,
any
device
access
to
manage
your
online
store
Customer Care
Clues
Network
Inc.
Confiden9al
Page:
3
5. Website
• Design
&
Features
– Iden9fy
features
and
layout
of
the
site.
– Browsing,
searching,
checkout
– Catalog
management
• Open
Source
available:
magento,
drupal,
oscommerce,
zen-‐cart,
etc.
– They
all
will
need
some
customiza9on
– Evaluate
for
performance,
scalability
and
security
– Add
features
not
available
out
of
box.
Clues
Network
Inc.
Confiden9al
Page:
5
6. Payment
Integra9on
• Decide
Payment
Op9ons
to
offer
– Credit
Cards,
Debit
Cards,
Net
Banking,
etc.
• Considering
Payment
Gateway
– Check
performance
for
last
12-‐24
months
– Payment
Se*lement
– Refunds
– Fraud
and
risk
management
Clues
Network
Inc.
Confiden9al
Page:
6
7. Shipping
• Iden9fy
how
you
will
fulfill
orders
and
manage
returns
• Considering
Courier
Companies
– Service
&
Coverage
– Technology
plaeorm,
features
and
automa9on
Clues
Network
Inc.
Confiden9al
Page:
7
8. Repor9ng
• It
is
heart
of
the
system
–
You
got
to
measure
everything
to
effec9vely
manage
your
ecommerce
business
–
Iden9fy
what
you
want
to
monitor
and
track
Clues
Network
Inc.
Confiden9al
Page:
8
9. Backoffice
Considera9on
• Customer
service
• Order
Management
• Inventory
tracking
Clues
Network
Inc.
Confiden9al
Page:
9