eCommerce Internal Linking: Into the Spider-Verse-to-upload.pdf

@azarchick Kristina Azarenko
| 🔗 techseo.pro
eCommerce
Internal Linking:
Into the Spider-Verse
Kristina Azarenko

| 🔗 techseo.pro
=

| 🔗 techseo.pro
Who’sTalking?

Kristina Azarenko
Kristina Azarenko
• A Technical SEO Consultant turned a course
creator and LinkedIn Learning instructor
with over 25k students
• Creator of the Tech SEO Pro and SEO
Website Migrations Courses
• International speaker
• Creator of the free SEO Pro browser
extension with 40k+ users

| techseo.pro
Whatyou’lllearntoday:
• Smart techniques big eCommerce brands are
using to win the internal linking game
• 3-step framework for adding internal links in a
scalable way
• Why internal links are so important
• Important considerations to ensure that your
internal links really work

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Here’sthetruth:

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Internallinksare
hugelyunderrated

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Wedon’tgetmessageslike
this:
“Hey sir mam,
I have high-quality
DA100 internal links!”
😁

| techseo.pro

| techseo.pro
Internallinksrole:
• Internal links pointing to a page, determine its
importance within the website

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Internallinksrole:
• Internal links help Googlebot discover and re-discover
website pages and index them timely

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Internallinksrole:
• Internal links improve user experience and provide
context about what your content is about via anchor text

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Howinternallinking
isusuallydone:

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The
“Let’slinktoeverythingwecan”
strategy

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(An image showing too many internal links, especially the
footer duplicating the main navigation)

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The
“Oh-no,Googlewantsunder100
linksperpage,we’llput10sowe’re
safe”
strategy

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The
“Somewhere-in-between”
Strategy

| techseo.pro
Aka “Putting
random links
here and there
hoping it will
work”

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eCommerce-speci
f
ic
internallinking
challenges

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❌ New product and category pages are not
included in the website architecture

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❌ Due to dynamic stock, Google can’t quickly
discover and index new products

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❌ There are so many pages of di
ff
erent levels so
it’s hard to organize internal links between them

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Let’sdoit!

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Step1:
Breakdownyourpages
intemplates

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Category page
L3
Sub-category page Product page
L2
L1

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Step2:
Buildlogicalrelationships
betweenthesepage
templates

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Howarethesepages
related?

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:
Sub-category page
Product page
Category page

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Step3:
Createlinkblocksfor
scalability

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Individuallinks
aregreat
butnotscalable

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Link
blocks
are
scalable

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Link
blocksare
SEO
magic

| 🔗 techseo.pro
Category page
•Other relevant L1 pages (categories)
•Relevant L2 pages (sub-categories)
•Relevant L3 pages (products)
L1
L1pageslinkto:

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Category pages (L1)
Sub-category pages (L2)
Product pages (L3)

| 🔗 techseo.pro

| 🔗 techseo.pro
Category page
•Sidebar links
•Drilldown links
•Related searches
•Blocks above/below products
L1
Greatwaystoaddlinkblocks:

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•The L1 page it belongs to (categories)
•Other relevant L1 pages (categories)
•Other L2 pages under the same L1 sub-
categories)
•L3 pages (products)
L2
L2pageslinkto:
Sub-category page

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•Breadcrumbs
•Sidebar links
•Blocks above/below products
L2
Sub-category page

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•The L1 page it belongs to
•The L2 page it belongs to
•Other relevant L3 pages
L3
L3pageslinkto:
Product page

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•Breadcrumbs
•Related products
•“People Also Bought”
•“Similar products you might like”
•Products by the same brand
•Related categories/sub-categories
L3
Product page

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Howtoavoid
“Oh-no,it’snotworking”

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“goingintotechnicalSEO
considerations”

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Make sure that the internal links are pointing to
the canonical URLs
•

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Make sure that the internal links are pointing to
the 200 HTTP pages
•

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Make sure that the internal links are added
according to the web standards
•

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<ahref=“link”>
Do:

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• window.location.href=‘/page-url‘
• <a onclick=“goto(‘https://store.com/page-url')”>
• #page-url
Don’t:

| techseo.pro
Internal
Linking
Summary
1: Break down the pages into templates
2: Build logical relationships between these
page templates
4: Make sure you link to the existing canonical
pages
5: Make sure Google can see your internal links
3: Use link blocks to scale your internal linking e
ff
orts

| techseo.pro
Thank you!
• Tech SEO Pro course creator
• Author of the eCommerce SEO Mastery eBook
• Founder of MarketingSyrup SEO Academy

eCommerce Internal Linking: Into the Spider-Verse-to-upload.pdf

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