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The document discusses the implications of Web 2.0 for financial institutions. It notes that Web 2.0 has driven technology changes like broadband and convergence, as well as societal changes like increased communication and individuality. Web 2.0 also challenges companies to communicate authentically with customers online. New applications like lending platforms and payment systems are developing, increasing product diversity but also competition. The conclusion states that Web 2.0 brings both opportunities and challenges for financial institutions, and that companies should seek to drive changes rather than just react to them.
























