e-Commerce in Developing Countries

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John Chao

Business Economy & Finance

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According to the USDA, a “food desert” is any part of the United States where healthy, affordable food is difficult to obtain. Taking cues from technology startups in developing countries, low-income and low-access communities are succeeding in bringing innovative, cost-effective solutions to a growing social dilemma. It’s a good thing, too – government interventions and the increased “Walmartization” of consumer behavior have had little positive impact on food quality or distribution. This presentation will examine the cultural and societal impact on nutrition literacy. We’ll explore the role that technology plays in creating better food accessibility, and we’ll discover why today’s interconnected world may yet bridge the gaps that exist between farm and fork.

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The importance of marketing to any business can not be over emphasized . There are so many defects in the present marketing system such as the way of making the prospective customers know the products the firms have, locating the right firms that have the products needed by consumers. The broad objective of this work is to assess the use of emarketing by agribusiness firms in South Eastern Nigeria. Specifically, the study ascertains the extent of use of emarketing by agribusiness firm in south east, the perception of the agribusiness firms to the use of emarketing in their business, and the performance of firms as they age in e-marketing. The data were obtained from primary sources through well-structured questionnaire, observation and oral interviews. The data were analyzed using descriptive statistics, regression and likert rating scale techniques. Findings from the study show that e-marketing has not be fully adopted in south east Nigeria, and that e-marketing when well-practiced can help reduce cost, reduce time, promote sales, improves sales and increase production generally.

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We are excited to invite you to our May GVL Hug event, where we will explore the highly effective integration between Clearbit and HubSpot. During this session, we will break down in detail how this strategic partnership can significantly transform your marketing and sales approach. Why should you join? ✔️Learn how this integration has transformed marketing and sales strategies. ✔️Discover how to maximize the tools of both platforms to optimize processes. ✔️Learn how to turn anonymous traffic into sales opportunities. Agenda: 1️⃣ Clearbit Account Creation: Learn how to sign up for Clearbit and set up your account to make the most of its features. 2️⃣ Integration with HubSpot: Discover the importance of integrating Clearbit with HubSpot and follow our detailed steps to achieve a smooth integration. 3️⃣ Practical Integration Examples: Dive into case studies that detail how Clearbit can enrich your contacts and personalize your campaigns in HubSpot. 4️⃣ Clearbit Weekly Report: Learn how to access and interpret the Clearbit weekly report and how these metrics can drive your decision making. 5️⃣ Leveraging Anonymized Traffic: Discover effective strategies to optimize your marketing efforts by leveraging your company's anonymized traffic. Benefits of Attending: Learn how to improve your marketing and sales strategies with Clearbit and HubSpot. Discover how to maximize the tools of both platforms to optimize processes. Learn how to turn anonymous traffic into sales opportunities. Who Should Attend: Marketing professionals Sales professionals Business owners Anyone interested in learning more about Clearbit and HubSpot

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