1) The main payment solutions used in Belgium are Bancontact/Mister Cash, online banks' payment buttons like ING Home'Pay, Belfius, and KBC CBC, and bank-based cards like Visa and MasterCard. 2) Bancontact/Mister Cash is the leading payment solution in Belgium, used for 32% of online transactions, as it allows users to pay online with their debit card. 3) In response to e-commerce growth, Belgian banks developed their own online payment buttons to allow customers to validate electronic bank transfers between accounts.

1. and 48.80%
of them are women
51.2%
of Internet users
are men
Sources:
E-commerce Europe, Les Echos, BeCommerce, Comeos e-commerce
Bancontact/Mister Cash, KBC CBC, Belfius and ING Home’Pay Follow us @hipay
www.hipayfullservice.com
1 2 3 4
81%
of e-shops offer
Bancontact/Mister Cash
E-COMMERCE IN
BELGIUM
- DEMOGRAPHICS -
- E-COMMERCE -
MENU
- Friterie -
€42,575
GDP per capita
1 2 3 4
MENU
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CREDITCARD
524354454135455663
CREDITCARD
5243 54 454 135 45 5663
CREDIT CARD
5243 54 454 135 45 5663
CREDIT CARD
- METHOD OF PURCHASE -
- SOLUTIONS -
€722
Average cart per buyer and
per year in Belgium in 2014
Online banks'
payment buttons
3
Credit card
1
Bancontact/
Mister Cash
2
- Friterie -
MENU Garde la frite !
Top 4 of online sales
70% Travelling
57% Clothing
31% Entertainment (shows...)
26% Housing/Gardening
Open
20%
of online market share
20%
of buyers have already
used one of these online
payment solutions
99%
of Belgians know
this solution
15 million
BCMC cards issued
66.8%
of BCMC cardholders
received theirs before
18 years old
Conversion rate on
merchants’ websites
91%
1,665 million
transactions made
in 2014
+ -
X / =
SSS€
524354454135455663
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CARD
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CREDIT
CARD
supersacproduction
111%
64%
If Bancontact/Mister Cash or online banks' payment buttons
are not offered, Belgians do not buy online.
What are the main payment solutions used in Belgium?
Brussels
1,139,000 inhabitants
Antwerp
480,721 inhabitants
Ghent
248,242inhabitants
Mobile penetration
rate
of Belgians
buy online,
Belgian consumers spend €1 out of 7 online
Focusonthealternativepaymentsolutionstobank-basedcards
Focusone-commerceinBelgiumin2014
Who are Belgian consumers?
10% live in a big city
9,300,000 Internet users
(83%)
4.6 million households,
with 82.6% of them being
connected
11,194,000 inhabitants
x
x
€4,400 million
E-commerce
€213 million
M-commerce
1 in 4
buyers
Belgian population
Main payment methods offered
by merchants on their webshop
i.e. 7,164,160 Belgians
made a purchase
via a mobile
5243 54 454 135 45 5663
CREDIT CARD
x
32%
Bancontact/Mister Cash
20%
Online banks' payment
buttons (ING Home'Pay,
Belfius, KBC CBC)
40%
Bank-based cards
(Visa, MasterCard)
8%
Others
(E-wallet,
payment in cash...)
E-commerce revenue
Bancontact/Mister Cash is the
leading payment solution in Belgium.
It allows its users to pay online by
simply using their debit card.
Faced with the growing development of
e-commerce in Belgium, banks (ING
Home'Pay, Belfius, KBC CBC) have
implemented their own payment
solution: the electronic bank transfer.
This solution allows customers to
validate pre-filled electronic bank
transfers from their account to another.
What about online banks' payment
buttons at HiPay?
Figures show that during the last three
months, 20% of clothing purchases were
made via these payment methods.
What about Bancontact/Mister Cash
at HiPay?
Figures show that during the last
three months, 60% of the
transactions related to entertainment
(shows, books...) were made via this
payment method.