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E-commerce in Belgium | Infography
1) The main payment solutions used in Belgium are Bancontact/Mister Cash, online banks' payment buttons like ING Home'Pay, Belfius, and KBC CBC, and bank-based cards like Visa and MasterCard. 2) Bancontact/Mister Cash is the leading payment solution in Belgium, used for 32% of online transactions, as it allows users to pay online with their debit card. 3) In response to e-commerce growth, Belgian banks developed their own online payment buttons to allow customers to validate electronic bank transfers between accounts.
E-commerce in Belgium | Infography
- 1. and 48.80% of themare women 51.2% of Internet users are men Sources: E-commerce Europe, Les Echos, BeCommerce, Comeos e-commerce Bancontact/Mister Cash, KBC CBC, Belfius and ING Home’Pay Follow us @hipay www.hipayfullservice.com 1 2 3 4 81% of e-shops offer Bancontact/Mister Cash E-COMMERCE IN BELGIUM - DEMOGRAPHICS - - E-COMMERCE - MENU - Friterie - €42,575 GDP per capita 1 2 3 4 MENU 524354454135455663 CREDITCARD 524354454135455663 CREDITCARD 5243 54 454 135 45 5663 CREDIT CARD 5243 54 454 135 45 5663 CREDIT CARD - METHOD OF PURCHASE - - SOLUTIONS - €722 Average cart per buyer and per year in Belgium in 2014 Online banks' payment buttons 3 Credit card 1 Bancontact/ Mister Cash 2 - Friterie - MENU Garde la frite ! Top 4 of online sales 70% Travelling 57% Clothing 31% Entertainment (shows...) 26% Housing/Gardening Open 20% of online market share 20% of buyers have already used one of these online payment solutions 99% of Belgians know this solution 15 million BCMC cards issued 66.8% of BCMC cardholders received theirs before 18 years old Conversion rate on merchants’ websites 91% 1,665 million transactions made in 2014 + - X / = SSS€ 524354454135455663 CREDIT CARD 524354454135455663 CREDIT CARD supersacproduction 111% 64% If Bancontact/Mister Cash or online banks' payment buttons are not offered, Belgians do not buy online. What are the main payment solutions used in Belgium? Brussels 1,139,000 inhabitants Antwerp 480,721 inhabitants Ghent 248,242inhabitants Mobile penetration rate of Belgians buy online, Belgian consumers spend €1 out of 7 online Focusonthealternativepaymentsolutionstobank-basedcards Focusone-commerceinBelgiumin2014 Who are Belgian consumers? 10% live in a big city 9,300,000 Internet users (83%) 4.6 million households, with 82.6% of them being connected 11,194,000 inhabitants x x €4,400 million E-commerce €213 million M-commerce 1 in 4 buyers Belgian population Main payment methods offered by merchants on their webshop i.e. 7,164,160 Belgians made a purchase via a mobile 5243 54 454 135 45 5663 CREDIT CARD x 32% Bancontact/Mister Cash 20% Online banks' payment buttons (ING Home'Pay, Belfius, KBC CBC) 40% Bank-based cards (Visa, MasterCard) 8% Others (E-wallet, payment in cash...) E-commerce revenue Bancontact/Mister Cash is the leading payment solution in Belgium. It allows its users to pay online by simply using their debit card. Faced with the growing development of e-commerce in Belgium, banks (ING Home'Pay, Belfius, KBC CBC) have implemented their own payment solution: the electronic bank transfer. This solution allows customers to validate pre-filled electronic bank transfers from their account to another. What about online banks' payment buttons at HiPay? Figures show that during the last three months, 20% of clothing purchases were made via these payment methods. What about Bancontact/Mister Cash at HiPay? Figures show that during the last three months, 60% of the transactions related to entertainment (shows, books...) were made via this payment method.