A Tale of Two Shopping Carts: Comparing Cart66 and WooCommerce

A Tale of Two Shopping Carts

Andy
Makar

h+p://www.amakar.com

What you’ll learn..
•  Advantages
and
disadvantages
of
hosted
vs
self-‐
hosted
shopping
carts

•  Learn
a
simple
eCommerce
Blueprint
with
no

upfront
costs

•  Overview
of
two
free
shopping
cart
soluBons
with

professional
upgrade
paths
–
Cart66
and

WooCommerce


Who
wants
to
make
a

buck
with
their

Wordpress
website?


What are you going to sell?
•  Physical
Products

•  Shipping

•  Sales
Tax

•  Digital
Products

•  PDFs

•  Templates

•  Videos

•  Mp3


How are you going to sell?
•  PayPal

•  E-‐Junkie

•  Hosted
Shopping
Carts

•  Shopify,
Yahoo
Commerce,
Dynamic
Pages,
Volusion

•  Monthly
fees

•  Self-‐Hosted
Shopping
Carts

•  Wordpress

•  3rd
Party
Carts

•  Free
and
one-‐Bme
costs


What is the size of your
product catalog?
•  1
product

•  10
products

•  5000
products

•  Your
product
inventory
is

one
requirement
that

determines
the
shopping

cart
soYware


How will you deliver the
product to the customer?
•  Digital
Download

•  How
do
you
ensure
SUCCESSFUL
delivery?

•  Physical
Product
Shipping

•  Integrate
with
UPS
or
USPS

•  Need
to
calculate
shipping
costs

•  Need
to
collect
sales
tax
for
in-‐state
sales


How will you get paid?
•  PayPal
(Standard,
Professional,
Express)

•  Pros
and
Cons

•  Credit
Card
Processor

•  2checkout

•  Authorize.net

•  Google
Checkout

•  Amazon
Payments


What’s the user experience?
•  Take
payments
directly
on
your

site

•  Requires
a
Secure
Socket
Layer

cerBﬁcate
($60
per
year
plus
conﬁg)

•  Create
the
h+ps://
encrypBon
layer

to
capture
credit
cards

•  Pass
the
user
to
a
Payment

processor

•  Security
is
provided
by
the
payment

processor

•  User
is
redirected
to
payment

processor

•  Redirect
to
your
site
upon
checkout


Is
it

secure?

Am
I

done?

Lots of decisions and solutions

Would a Shopping Cart Blueprint help?
•  Bootstrap
your
business
and
grow

•  What
will
you
sell
:
Physical
and
Digital
products

•  How
will
you
sell
:
Self
Hosted
Wordpress

Shopping
Cart

•  How
will
you
deliver:
Digital
delivery
and
Shipping

CalculaBons

•  How
will
you
get
paid:
PayPal
or
2Checkout
(credit

cards)


Let’s meet our business owners
Single
Product
Sam

•  Sells
a
single
digital
eBook
product
on

his
blog

•  Goals
to
expand
product
line
to
12

digital
products

Product
Mogul
Paul

•  Owns
a
bricks-‐n-‐clicks
storefront
who

sells
thousands
of
products
from

mulBple
suppliers
online
and
in
the

store


Expectations
•  Must
provide
posiBve
sales
experience

•  Customer
prefers
credit
card
payment
although
a

subset
will
use
PayPal

•  Both
use
Wordpress
to
promote
their
business


Sam’s Story
•  Selected
Cart66
-‐
h+p://www.cart66.com


Cart66 Features
•  Deployed
as
a
bu+on

•  Any
Wordpress
page
or

post
can
have
a
Cart66

product
bu+on

•  You
also
need
to
create
a

page
for
the
product
you

want
to
sell

•  One
product
per
page

•  Many
products
per
page


Click
download
to

obtain
the
product


Cart66 Administration - Reporting

Flexible configuration options

Cart66 Payment Gateways
Pro
Version
has
many

gateway
opBons


or ?
•  Provide
both
opBons

•  Many
customers
sBll
don’t
trust
or
understand

PayPal

•  Customers
like
credit
cards

•  With
PayPal
Standard
internaBonal
sales
are
not

always
accepted
due
to
PayPal
seller
protecBon

•  2Checkout
is
an
excellent
compliment
for
credit

cart
processing


and fees
PayPal
2Checkout


Add a Product to Cart66
Amazon

S3

IntegraBo
n

Folder
/

ﬁlename


Add a Product to a Page

Cart 66 Professional Integration Features
•  More
payment

gateway
support

(including
2checkout)

•  Shipping

•  Google
AnalyBcs

•  Aﬃliate
programs

•  Email
MarkeBng

• Support


Cart 66 Pricing

Sam’s Story
•  Started
with
the
free
version
of
Cart66

•  Easily
integrated
his
eBook
product
into

his
blog
and
single
sales
page

•  Accepted
PayPal
payments

•  AYer
a
few
sales

•  Upgraded
to
Professional
version

•  Integrated
addiBonal
payment
gateways

•  Integrated
email
markeBng
with
shopping

cart
to
grow
an
email
list

•  Planning
the
launch
of
his
2nd
and
3rd

eBook
products


Cart66 Lessons Learned
•  Digital
downloads
with
Amazon
S3
is
very
easy
to

implement

•  Every
product
has
to
be
added
as
its
own
bu+on

using
their
short
codes

•  Pre-‐Sales
support
is
helpful

•  Overall
and
excellent
soluBon
for
the
business

owner
with
a
handful
of
products


Paul’s Story
Thousands
of

products
selected

from
mulBple

vendor
catalogs


http://www.woothemes.com/
woocommerce
•  Full
featured
shopping
cart
soYware
running
within

Wordpress

•  Can
be
used
for
a
handful
of
products
or
an
enBre
product

catalog


WooCommerce Features
•  Deployed
as
an
enBre
shopping
cart
system

•  Products
are
added
to
the
online
store

•  Built-‐in
widgets
to
promote
and
sell
throughout
Wordpress

site


WooCommerce Shop vs Sales Page
•  Users
can
navigate
to
the
Shop
to
browse
all
products


WooCommerce Shop vs Sales Page
•  Individual
sales
pages
can
be
setup
with
links
to
the

product
in
the
shop


WooCommerce Checkout Process
Coupon

Code


WooCommerce Payment Gateways

WooCommerce Built In Sales Reporting

Configuration Options

Add a Product to the Catalog

Add a Product

Virtual Product Support
Paste

Amazon
S3

URL


Do I have to add 1000 products manually?
Alas…it
is
not
free!


Pricing
•  WooCommerce
is
free
and
includes
basic
PayPal

integraBon
with
ﬂat-‐fee
shipping

•  AddiBonal
funcBonality
is
available
via
professional

plugins

•  Comma
Separate
Value
Import
plugin

•  2Checkout
Payment
gateway

•  Email
markeBng
integraBon

•  UPS
and
USPS
shipping
integraBon

•  Amazon
S3
IntegraBon
(if
pasBng
a
URL
is
too
complex
J


WooCommerce Professional Extensions

WooCommerce Lessons Learned
•  Feature
rich
tool
with
email
support

•  Shopping
cart
layout
constraints

•  Issue:
Added
too
much
product
informaBon
in
the
short

descripBon
ﬁeld

•  AddiBonal
features
are
supported
at
a
cost

•  Shipping
and
Payment
gateways
integrate
easily

•  Excellent
tool
for
small
and
large
shopping
carts


Paul’s Story
•  Installed
WooCommerce
with
CSV
and

Shipping
plugin

•  Builds
a
data
ﬁle
from
3
vendor
catalogs
and

imports

•  ImplemenBng
an
inventory
management

process
with
WooCommerce

•  Integrated
a
Wordpress
blog
to
promote

products

•  Accepted
PayPal
payments

•  Considering
adding
addiBonal
plugins
to

support
video
downloads
and
email
list

integraBon


Total Cost of Ownership - Professional
Cart66

•  Single
Site
License:
$89

•  1
Year
Support

•  Free
Upgrades

•  Total:
$89

WooCommerce

•  Single
Site
License:
Free

•  Unlimited
Support

•  Shipping
Plugin:
$49

•  Payment
Gateway:
$49

•  CSV
Import:
$99

•  Total:
$197


Questions?

Where can I get this presentation?

Need
some
help?



Additional Information
•  Sales
Pages

•  How
to
deliver
digital
products
for
free


Want to Create Great Sales Pages?

Two Excellent Plugins
•  h+p://www.amakar.com/shortcode

•  h+p://www.amakar.com/instabuilder

Create
squeeze
pages,
sales
pages,
video
sales
pages
and

format
all
your
pages
without
wriBng
a
single
line
of
CSS


How do I deliver files for free?
•  Amazon
S3
–

h+p://www.amazon.com/s3

•  Setup
an
account

•  Setup
“buckets”

•  Upload
a
ﬁle
via
a
browser

•  Set
permissions

•  Include
link
to
ﬁle
in
shopping

cart


A Tale of Two Shopping Carts: Comparing Cart66 and WooCommerce

Recommended

Recommended

More Related Content

Similar to A Tale of Two Shopping Carts: Comparing Cart66 and WooCommerce

Similar to A Tale of Two Shopping Carts: Comparing Cart66 and WooCommerce (20)

Recently uploaded

Recently uploaded (20)

A Tale of Two Shopping Carts: Comparing Cart66 and WooCommerce