Watch the webinar: http://monetate.com/webinar/school-is-now-in-session/ While the mid-summer hot weather means vacations and days at the pool, it’s also a time when families spend money on back-to-school items, including everything from the latest fashions, electronics, sporting goods, personal care items, and more. Don’t wait until next year to put best practices in place to boost conversion from shoppers looking to fill that backpack, desk, or dorm room this year. Attend the “School is Now in Session” webinar and hear how some of the simplest ideas can have the biggest impact, as well as key findings from the recent PriceGrabber “Back-to-School Shopping Behavior” report. Featuring: • Rojeh Avanesian, Vice President of Marketing & Analytics at PriceGrabber • Brett Bair, Senior Director of Strategic Services at Monetate

1. School Is Now In Session
Audio: Use your microphone and speakers or call in
July 18, 2012 • 2 pm ET using your telephone.
Phone Number: (646) 558-2121
Webinar ID: 313-273-499
Follow @monetate on #schoolweb

2. School Is Now In Session
Tips for Webinar Attendees
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question or use the webinar hashtag #schoolweb.
• A recording of the webinar with the slide deck will be
available at monetate.com/webinars within 1 or 2
business days.
#schoolweb

3. School Is Now In Session
Rojeh Avanesian
Vice President of Marketing & Analytics
PriceGrabber
Brett Bair
Senior Director of Strategic Services
Monetate
#schoolweb

4. School Is Now In Session
Rojeh Avanesian
Vice President of Marketing & Analytics
@pricegrabber
#schoolweb

5. School Is Now In Session
• PriceGrabber is a leader in comparison shopping with more than 50MM products in its catalog aggregated from 11K merchants
and sellers.
• Powers +500 comparison shopping sites such as Yahoo, Pronto and Bing.
• Content is exposed to over 100MM visitors per month through its owned and operated sites and syndication network.
• With its massive reach, PriceGrabber is uniquely positioned to analyze shopping trends, purchasing behavior, and product pricing.
• PriceGrabber actively conducts consumer surveys and is able use survey results to forecast trends and provide industry analysts,
consumers and retailers insight into online shopping behavior and consumer sentiment.
#schoolweb

6. School Is Now In Session
Back-to-School Shopping Forecast 2012
Almost half of consumers plan to spend more money this back-to-school shopping season
Source: PriceGrabber.com Back-to-School
Shopping Forecast Survey 1 (May 22 - June 5,
2012), 1,509 U.S. Online Shopping Consumers.
#schoolweb

7. School Is Now In Session
Back-to-School Shopping Forecast 2012
63% of consumers plan to spend up to $500 on back-to-school shopping
Source: PriceGrabber.com Back-to-School
Shopping Forecast Survey 1 (May 22 - June 5,
2012), 1,509 U.S. Online Shopping Consumers.
63% of consumers plan to spend up to $500 this back-to-school
shopping season (compared to 48% in 2011).
20% plan to spend between $500 and $1,000
this year vs. 17% in 2011.
#schoolweb

8. School Is Now In Session
Back-to-School Shopping Forecast 2012
School supplies and clothing top consumers back-to-school lists
Source: PriceGrabber.com Back-to-School
Shopping Forecast Survey 1 (May 22 - June 5,
2012), 1,509 U.S. Online Shopping Consumers.
#schoolweb

9. School Is Now In Session
Back-to-School Shopping Forecast 2012
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
#schoolweb

10. School Is Now In Session
Back-to-School Shopping Forecast 2012
79% of back-to-school shoppers will shop online
When PriceGrabber survey
respondents were asked to
select the method in which
they plan to purchase back-to-
school items this year, 79%
indicated they plan to shop
online compared to 69% in
2011.
Source: PriceGrabber.com Back-to-School Shopping
Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online
Shopping Consumers.
#schoolweb

11. School Is Now In Session
Back-to-School Shopping Forecast 2012
Consumers plan to use mobile phones to shop
When asked if they are planning on doing any back-to-school shopping from their
mobile phone, 14% of respondents said they plan to do so.
37% of PriceGrabber survey respondents plan to compare prices from their mobile
phone while in brick-and-mortar stores this back-to-school shopping season.
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),
1,509 U.S. Online Shopping Consumers.
#schoolweb

12. School Is Now In Session
Back-to-School Shopping Forecast 2012
Free shipping and sales entice back-to-school shoppers to buy
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),
1,509 U.S. Online Shopping Consumers.
#schoolweb

13. School Is Now In Session
Back-to-School Shopping Forecast 2012
#schoolweb

14. School Is Now In Session
Contact info:
Public Relations
pr@pricegrabber.com
Business Development
bizdev@pricegrabber.com
Advertising
advertise@pricegrabber.com
#schoolweb

15. thank you
Rojeh Avanesian
Vice President of Marketing & Analytics
@pricegrabber
#schoolweb

16. School Is Now In Session
Brett Bair
Senior Director of Strategic Services
@monetate
#schoolweb

17. School Is Now In Session
#schoolweb

18. School Is Now In Session
Your Course Curriculum for Today
• Prep
• Ace Your Offers
• Graduate to the Next Level
#schoolweb

19. School Is Now In Session
Prep: Keywords are King
Look for any back-to- school
terms that visitors use when
searching your website to see
when the season starts for
your shoppers so you can
respond at the right time.
#schoolweb

20. School Is Now In Session
Prep: Look at Website Behavior
Look for trends in behavior that
can clue you in to what s
important to your visitors.
• Are visitors looking for specific
products?
• Do they spend more time on
product pages as they compare
prices?
#schoolweb

21. School Is Now In Session
Prep: Think Beyond August
Once you uncover back-to-
school activity and trends, plan
to market to this segment of
shoppers through the end of
September.
#schoolweb

22. School Is Now In Session
Ace Your Offers
• Run targeted campaigns.
• Make deals easy to find.
• Leverage tax-free specials.
• Launch flash sales.
#schoolweb

23. School Is Now In Session
Easy to Find Deals
Targeted Campaigns
#schoolweb

24. School Is Now In Session
Leverage Tax-Free Specials
Great resource:
Federation of Tax
Administrators Website
taxadmin.org/fta/rate/sales_holiday.html
#schoolweb

25. School Is Now In Session
Launch Flash Sales
Offer special offers for a
limited time on popular
back-to-school products.
Daypart campaigns, i.e., a
special lunchtime sale.
#schoolweb

26. School Is Now In Session
Graduate to the Next Level
• Use lightboxes
• Drive in-store traffic
• Watch your language
• Merchandise:
Product recommendations
Product badging
Endcaps
#schoolweb

27. School Is Now In Session
Graduate to the Next Level
Simple language changes can have a big impact on key performance
indicators, such as email sign-ups, add-to-cart rates, and conversions!
#schoolweb

28. School Is Now In Session
Graduate to the Next Level
• Product recommendations
• Product badging
• Endcaps
#schoolweb

29. thank you
Brett Bair
Senior Director of Strategic Services
@monetate
#schoolweb

30. School Is Now In Session
Questions & Answers
Follow @monetate on #schoolweb