SlideShare a Scribd company logo
ECONOMICS PROJECT
Group Members are:-
● Gargi Mangal
● Harshit Jindal
● Jaiks Eapen
● Kanika khandelwal
● Kushagra Gour
● Kartikeya Chauhan
https://docs.google.com/presentatio
n/d/1r7fYmBdikqKPUlujksdNt4GKS
IMa5ye-
igldzXaAIpk/edit?usp=sharing
E-COMMERCE
Electronic commerce or e-commerce is a business
model that lets firms and individuals buy and sell
things over the internet.
Electronic commerce draws on technologies such as
mobile commerce, electronic fund transfer, supply
chain management,internet marketing, online
transaction processing etc.
FACTORS AFFECTING
DEMAND
Technology Infrastructure
• Better Internet connectivity
• Expansion of network for B2B,B2C,C2C,C2B
commerce
Mobility :
•Invention of smartphone, tablets – major
trigger for e-commerce industry
• 500 million Indians have smartphones
•Cheap and affordable
Ease and Convenience;
Digital Transformation
• Wide Variety
• No need of Physical Stores
• Speed and Reliability
• Better shopping experience
•Digital marketing :
Facebook , Twitter , Content marketing
•Website Performance Optimization
Artificial Intelligence
Ability to collect data and predicting
consumer behavior
• Google Lens : detect an object in Front
of camera and gives the platform to buy
it.
• Chat bots : Computer program
designed to simulate conversation with
human users.
❖ Price:
Factors affecting price include
➢ Product Cost
➢ Taxes
➢ Discounts
➢ Competition
❖ Convenience:
These are factors such as
➢ Online Reviews
➢ Refund/Return Policy
➢ Loyalty
❖ Location:
• Increasing demand in tier 2 and tier 3 cities.
• 53% Y-o-Y growth in E-commerce adoption in Tier
3 market.
• Initiatives like Vernacular Languages and last mile
delivery.
❖ Pandemic:
• Increase in First-time E-commerce users in India.
• Online food ordering platforms introducing
contactless delivery process.
• Boom in gaming and OTT platforms
FACTORS AFFECTING
SUPPLY
• Technology Infrastructure:
A technological improvement that reduces costs of
production will shift supply to the right, causing a
greater quantity to be produced at any given price.
• Government Initiative:
Government subsidies reduce the cost of production
and increase supply at every given price, shifting
supply to the right.
● Transportation: A growth of the transport demand
increases the load factor of a transport network until
transport supply is reached.
● Demand Volatility: It is rapid and unpredictable
demand
● Product Life Cycle: It is the life of the product.
E-commerce

More Related Content

What's hot

What mobileppt
What mobilepptWhat mobileppt
What mobileppt
luckyfish72
 
rupak
rupakrupak
rupak
rupakfeb7
 
Pest factors affecting e commerce
Pest factors affecting e commercePest factors affecting e commerce
Pest factors affecting e commerce
Ragambiga Kuppuraj
 
Topicofthe daymobilecommerce2
Topicofthe daymobilecommerce2Topicofthe daymobilecommerce2
Topicofthe daymobilecommerce2
pikeclark200
 
An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...
An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...
An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...
afrikoin
 
State of Social Media in Oman (2012)
State of Social Media in Oman (2012)State of Social Media in Oman (2012)
State of Social Media in Oman (2012)
Bader Hinai
 
Topicofthe daymobilecommerce
Topicofthe daymobilecommerceTopicofthe daymobilecommerce
Topicofthe daymobilecommerce
pikeclark200
 
Effects of e commerce to globalization
Effects of e commerce to globalizationEffects of e commerce to globalization
Effects of e commerce to globalization
Wilyn Maro
 
voice picking system
voice picking systemvoice picking system
voice picking system
Brilliant21
 
voice picking.ppt
voice picking.pptvoice picking.ppt
voice picking.ppt
Brilliant21
 
Lecture05
Lecture05Lecture05
Lecture05
Zaman0171
 
Transportation & Logistics Flyer
Transportation & Logistics FlyerTransportation & Logistics Flyer
Transportation & Logistics Flyer
Mobiloitte
 

What's hot (12)

What mobileppt
What mobilepptWhat mobileppt
What mobileppt
 
rupak
rupakrupak
rupak
 
Pest factors affecting e commerce
Pest factors affecting e commercePest factors affecting e commerce
Pest factors affecting e commerce
 
Topicofthe daymobilecommerce2
Topicofthe daymobilecommerce2Topicofthe daymobilecommerce2
Topicofthe daymobilecommerce2
 
An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...
An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...
An Exploratory Study on E-commerce, Digital Payments & Digital Remittances in...
 
State of Social Media in Oman (2012)
State of Social Media in Oman (2012)State of Social Media in Oman (2012)
State of Social Media in Oman (2012)
 
Topicofthe daymobilecommerce
Topicofthe daymobilecommerceTopicofthe daymobilecommerce
Topicofthe daymobilecommerce
 
Effects of e commerce to globalization
Effects of e commerce to globalizationEffects of e commerce to globalization
Effects of e commerce to globalization
 
voice picking system
voice picking systemvoice picking system
voice picking system
 
voice picking.ppt
voice picking.pptvoice picking.ppt
voice picking.ppt
 
Lecture05
Lecture05Lecture05
Lecture05
 
Transportation & Logistics Flyer
Transportation & Logistics FlyerTransportation & Logistics Flyer
Transportation & Logistics Flyer
 

Similar to E-commerce

Developing Nigeria’s Digital Economy - Bolaji Okusaga.pptx
Developing Nigeria’s Digital Economy - Bolaji Okusaga.pptxDeveloping Nigeria’s Digital Economy - Bolaji Okusaga.pptx
Developing Nigeria’s Digital Economy - Bolaji Okusaga.pptx
BolajiOkusaga
 
Swot analysis of Paytm
Swot analysis of PaytmSwot analysis of Paytm
Swot analysis of Paytm
Kapil Tirthani
 
Fnl Project Presentation.pptx
Fnl Project Presentation.pptxFnl Project Presentation.pptx
Fnl Project Presentation.pptx
moqudasakram206
 
E governance
E governance E governance
E governance
Nishant Pahad
 
The+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptxThe+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptx
laozhuseo02
 
E commerce
E  commerceE  commerce
E commerce
rana singh
 
E-strategic Management-1
E-strategic Management-1E-strategic Management-1
E-strategic Management-1
Priyanka Rana
 
E governance : Bangladesh Perspective
E governance : Bangladesh Perspective E governance : Bangladesh Perspective
E governance : Bangladesh Perspective
Miraz Hossain
 
What are the advantages of a digital economy_.pptx
What are the advantages of a digital economy_.pptxWhat are the advantages of a digital economy_.pptx
What are the advantages of a digital economy_.pptx
BlockchainX
 
1637 copy
1637   copy1637   copy
1637 copy
rahulmore7477
 
Public Procurement Reform in Ukraine
Public Procurement Reform in UkrainePublic Procurement Reform in Ukraine
Public Procurement Reform in Ukraine
TUNEPS HAICOP
 
TECHNOLOGICAL ENVIROMENT.pptx
TECHNOLOGICAL ENVIROMENT.pptxTECHNOLOGICAL ENVIROMENT.pptx
TECHNOLOGICAL ENVIROMENT.pptx
ArchanaYadav726286
 
E-PROCUREMENT STRATEGY LAUNCH
E-PROCUREMENT STRATEGY LAUNCHE-PROCUREMENT STRATEGY LAUNCH
E-PROCUREMENT STRATEGY LAUNCH
Elvis Muyanja
 
Effects of E-Commerce to Globalization and Vice-Versa
Effects of E-Commerce to Globalization and Vice-VersaEffects of E-Commerce to Globalization and Vice-Versa
Effects of E-Commerce to Globalization and Vice-Versa
Fidel Patricio Jr.
 
The Future of Global Marketing: The Internet and Its Continuous Growth
The Future of Global Marketing: The Internet and Its Continuous GrowthThe Future of Global Marketing: The Internet and Its Continuous Growth
The Future of Global Marketing: The Internet and Its Continuous Growth
anajpinon
 
Amazon strategy management presentation competitor analysis
Amazon strategy management presentation competitor analysis Amazon strategy management presentation competitor analysis
Amazon strategy management presentation competitor analysis
Dhaval Vasani
 
Flipkart Strategy Analysis and Recommendation
Flipkart Strategy Analysis and RecommendationFlipkart Strategy Analysis and Recommendation
Flipkart Strategy Analysis and Recommendation
Rahul Jain
 
E commerce
E  commerce E  commerce
E commerce
Praveen Rajput
 
Effects of E-commerce to Globalization
Effects of E-commerce to GlobalizationEffects of E-commerce to Globalization
Effects of E-commerce to Globalization
bryan1784
 
Information communication technology ppt
Information communication technology pptInformation communication technology ppt
Information communication technology ppt
AdityaYadav452030
 

Similar to E-commerce (20)

Developing Nigeria’s Digital Economy - Bolaji Okusaga.pptx
Developing Nigeria’s Digital Economy - Bolaji Okusaga.pptxDeveloping Nigeria’s Digital Economy - Bolaji Okusaga.pptx
Developing Nigeria’s Digital Economy - Bolaji Okusaga.pptx
 
Swot analysis of Paytm
Swot analysis of PaytmSwot analysis of Paytm
Swot analysis of Paytm
 
Fnl Project Presentation.pptx
Fnl Project Presentation.pptxFnl Project Presentation.pptx
Fnl Project Presentation.pptx
 
E governance
E governance E governance
E governance
 
The+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptxThe+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptx
 
E commerce
E  commerceE  commerce
E commerce
 
E-strategic Management-1
E-strategic Management-1E-strategic Management-1
E-strategic Management-1
 
E governance : Bangladesh Perspective
E governance : Bangladesh Perspective E governance : Bangladesh Perspective
E governance : Bangladesh Perspective
 
What are the advantages of a digital economy_.pptx
What are the advantages of a digital economy_.pptxWhat are the advantages of a digital economy_.pptx
What are the advantages of a digital economy_.pptx
 
1637 copy
1637   copy1637   copy
1637 copy
 
Public Procurement Reform in Ukraine
Public Procurement Reform in UkrainePublic Procurement Reform in Ukraine
Public Procurement Reform in Ukraine
 
TECHNOLOGICAL ENVIROMENT.pptx
TECHNOLOGICAL ENVIROMENT.pptxTECHNOLOGICAL ENVIROMENT.pptx
TECHNOLOGICAL ENVIROMENT.pptx
 
E-PROCUREMENT STRATEGY LAUNCH
E-PROCUREMENT STRATEGY LAUNCHE-PROCUREMENT STRATEGY LAUNCH
E-PROCUREMENT STRATEGY LAUNCH
 
Effects of E-Commerce to Globalization and Vice-Versa
Effects of E-Commerce to Globalization and Vice-VersaEffects of E-Commerce to Globalization and Vice-Versa
Effects of E-Commerce to Globalization and Vice-Versa
 
The Future of Global Marketing: The Internet and Its Continuous Growth
The Future of Global Marketing: The Internet and Its Continuous GrowthThe Future of Global Marketing: The Internet and Its Continuous Growth
The Future of Global Marketing: The Internet and Its Continuous Growth
 
Amazon strategy management presentation competitor analysis
Amazon strategy management presentation competitor analysis Amazon strategy management presentation competitor analysis
Amazon strategy management presentation competitor analysis
 
Flipkart Strategy Analysis and Recommendation
Flipkart Strategy Analysis and RecommendationFlipkart Strategy Analysis and Recommendation
Flipkart Strategy Analysis and Recommendation
 
E commerce
E  commerce E  commerce
E commerce
 
Effects of E-commerce to Globalization
Effects of E-commerce to GlobalizationEffects of E-commerce to Globalization
Effects of E-commerce to Globalization
 
Information communication technology ppt
Information communication technology pptInformation communication technology ppt
Information communication technology ppt
 

Recently uploaded

University of North Carolina at Charlotte degree offer diploma Transcript
University of North Carolina at Charlotte degree offer diploma TranscriptUniversity of North Carolina at Charlotte degree offer diploma Transcript
University of North Carolina at Charlotte degree offer diploma Transcript
tscdzuip
 
An Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault worksAn Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault works
Colin R. Turner
 
Applying the Global Internal Audit Standards_AIS.pdf
Applying the Global Internal Audit Standards_AIS.pdfApplying the Global Internal Audit Standards_AIS.pdf
Applying the Global Internal Audit Standards_AIS.pdf
alexiusbrian1
 
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
rlo9fxi
 
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
mayaclinic18
 
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt FinancingHow Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
Vighnesh Shashtri
 
Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)
AntoniaOwensDetwiler
 
South Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma TranscriptSouth Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma Transcript
ynfqplhm
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
Discover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive GuidanceDiscover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive Guidance
36 Crypto
 
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
5spllj1l
 
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFiTdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
nimaruinazawa258
 
Tumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdf
Tumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdfTumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdf
Tumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdf
Henry Tapper
 
Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
Earn a passive income with prosocial investing
Earn a passive income with prosocial investingEarn a passive income with prosocial investing
Earn a passive income with prosocial investing
Colin R. Turner
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
AntoniaOwensDetwiler
 
The state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation EventThe state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation Event
ResolutionFoundation
 
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
5spllj1l
 
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
qntjwn68
 
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
Falcon Invoice Discounting
 

Recently uploaded (20)

University of North Carolina at Charlotte degree offer diploma Transcript
University of North Carolina at Charlotte degree offer diploma TranscriptUniversity of North Carolina at Charlotte degree offer diploma Transcript
University of North Carolina at Charlotte degree offer diploma Transcript
 
An Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault worksAn Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault works
 
Applying the Global Internal Audit Standards_AIS.pdf
Applying the Global Internal Audit Standards_AIS.pdfApplying the Global Internal Audit Standards_AIS.pdf
Applying the Global Internal Audit Standards_AIS.pdf
 
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
 
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
 
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt FinancingHow Non-Banking Financial Companies Empower Startups With Venture Debt Financing
How Non-Banking Financial Companies Empower Startups With Venture Debt Financing
 
Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)Independent Study - College of Wooster Research (2023-2024)
Independent Study - College of Wooster Research (2023-2024)
 
South Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma TranscriptSouth Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma Transcript
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
 
Discover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive GuidanceDiscover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive Guidance
 
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
 
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFiTdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
 
Tumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdf
Tumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdfTumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdf
Tumelo-deep-dive-into-pass-through-voting-Feb23 (1).pdf
 
Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...
 
Earn a passive income with prosocial investing
Earn a passive income with prosocial investingEarn a passive income with prosocial investing
Earn a passive income with prosocial investing
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
 
The state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation EventThe state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation Event
 
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
 
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
1:1制作加拿大麦吉尔大学毕业证硕士学历证书原版一模一样
 
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
 

E-commerce

  • 1. ECONOMICS PROJECT Group Members are:- ● Gargi Mangal ● Harshit Jindal ● Jaiks Eapen ● Kanika khandelwal ● Kushagra Gour ● Kartikeya Chauhan https://docs.google.com/presentatio n/d/1r7fYmBdikqKPUlujksdNt4GKS IMa5ye- igldzXaAIpk/edit?usp=sharing
  • 2. E-COMMERCE Electronic commerce or e-commerce is a business model that lets firms and individuals buy and sell things over the internet. Electronic commerce draws on technologies such as mobile commerce, electronic fund transfer, supply chain management,internet marketing, online transaction processing etc.
  • 3.
  • 5. Technology Infrastructure • Better Internet connectivity • Expansion of network for B2B,B2C,C2C,C2B commerce Mobility : •Invention of smartphone, tablets – major trigger for e-commerce industry • 500 million Indians have smartphones •Cheap and affordable
  • 6. Ease and Convenience; Digital Transformation • Wide Variety • No need of Physical Stores • Speed and Reliability • Better shopping experience •Digital marketing : Facebook , Twitter , Content marketing •Website Performance Optimization
  • 7. Artificial Intelligence Ability to collect data and predicting consumer behavior • Google Lens : detect an object in Front of camera and gives the platform to buy it. • Chat bots : Computer program designed to simulate conversation with human users.
  • 8. ❖ Price: Factors affecting price include ➢ Product Cost ➢ Taxes ➢ Discounts ➢ Competition ❖ Convenience: These are factors such as ➢ Online Reviews ➢ Refund/Return Policy ➢ Loyalty
  • 9. ❖ Location: • Increasing demand in tier 2 and tier 3 cities. • 53% Y-o-Y growth in E-commerce adoption in Tier 3 market. • Initiatives like Vernacular Languages and last mile delivery. ❖ Pandemic: • Increase in First-time E-commerce users in India. • Online food ordering platforms introducing contactless delivery process. • Boom in gaming and OTT platforms
  • 11. • Technology Infrastructure: A technological improvement that reduces costs of production will shift supply to the right, causing a greater quantity to be produced at any given price. • Government Initiative: Government subsidies reduce the cost of production and increase supply at every given price, shifting supply to the right.
  • 12. ● Transportation: A growth of the transport demand increases the load factor of a transport network until transport supply is reached. ● Demand Volatility: It is rapid and unpredictable demand ● Product Life Cycle: It is the life of the product.