This document discusses Muhammad Adnan's presentation on e-commerce in Pakistan. It begins by outlining the presentation topics which include describing the use of e-commerce in Pakistan, trends affecting corporate culture, and how organizations have performed adopting e-commerce models. It then provides details on internet penetration and the e-commerce market size in Pakistan. Key points include internet users reaching 107 million in 2021 and the e-commerce market size reaching $4.3 billion in 2020. The document also examines online shopping trends, popular sectors for e-commerce, challenges and opportunities, and how trends are shaping corporate culture in Pakistan.

1. Submitted by
Muhammad Adnan
2020-UOC/BBA-05
Itroduction to E-commerce
Business Administration (6th)
Dated 5th June, 2023
Submitted to
Maam Shaista

2. • PRESENTATION TOPIC
• Following Topics will be addressed in this presentation :
• Describe the Use of E-COMMERCE in Pakistan.
• Describe various trends that are affecting the corporate culture in Pakistan.
• Describe how certain organizations have performed by adopting certain E
Commerce models.

3. • USE OF E-COMMERCE IN PAKISTAN
• INTRODUCTION
• E-Commerce has been gaining significant attraction in Pakistan in recent years.
With a growing Internet Penetration rate, increased smartphone usage and
improved digital infrastructure, E Commerce has become a popular method for
conducting business transaction in the country.
• In this presentation, we will explore key data and trends that highlight the
increasing adoption of e-commerce in Pakistan, the major players in the market,
challenges faced, government support, and the future outlook for this thriving
sector.

4. • INTERNET PENETRATION AND E MARKET SIZE IN
PAKISTAN
• As of 2021, the internet penetration rate in Pakistan is approximately 46.7%.
• The number of internet users in Pakistan has increased by 18 million from 2020 to
reach a total of 107 million users.
• This represents a significant growth in internet penetration, indicating the
expanding digital landscape in thlandscapee country.
• The e-commerce market size in Pakistan reached $4.3 billion in 2020, witnessing a
growth of 35% compared to the previous year.
• The annual revenue generated by e-commerce platforms in Pakistan is estimated
to be around Rs. 100 billion.

5. • ONLINE SHOPPING TRENDS & MOBILE
COMMERCE
• There are currently over 30 million online shoppers in Pakistan.
• Clothing and fashion items are among the most popular categories for online
purchases, accounting for a significant portion of e-commerce transactions.
• Approximately 70% of e-commerce transactions in Pakistan are conducted
through mobile devices.
• The increasing affordability of smartphones and the availability of affordable data
plans have contributed to the rise of m-commerce in the country.
• Mobile apps provided by e-commerce platforms have facilitated convenient and
user-friendly shopping experience.

6. • SECTORS THAT UTILIZES E COMMERCE IN
PAKISTAN
• Retail & Consumer Goods :- The online retail market in Pakistan was valued at approximately $1.2
billion in 2020.
• Categories such as clothing, fashion accessories, electronics, and home appliances are popular for
online purchases.
• E-commerce platforms like Daraz, AliExpress, and Amazon have a significant presence in the retail
sector.
• Food & Grocery :- Online food delivery platforms, such as Foodpanda and Careem Now, have
witnessed increased adoption among consumers.
• According to a report, the online grocery market in Pakistan is projected to reach $2.1 billion by 2025.
• Travel & Tourism :- Online travel agencies (OTAs) like Booking.com, Expedia, and Agoda have gained
popularity among travelers in the country.
• Online ticketing platforms for flights, buses, and trains have made it convenient for individuals to book
their travel arrangements online.

7. • Health Services:- Online pharmacies and health-related e-commerce platforms
have emerged, offering a wide range of medicines, health products, and
consultations.
• As per the Pakistan Pharmaceutical Manufacturers Association (PPMA), the online
pharmacy market in Pakistan is growing at an annual rate of 15%
• Education Sector:- Online learning platforms and e-commerce portals for
educational resources, such as books and study materials, have gained popularity.
• The COVID-19 pandemic further accelerated the adoption of e-learning platforms
across the country.
• Financial Services:- Online banking and digital payment solutions have gained
popularity, enabling users to conduct transactions and manage their Me online.
• Fintech companies in Pakistan, such as JazzCash, EasyPaisa, and Keenu, provide
digital wallets and online payment options.

8. • Automotive Industry:- Online platforms such as PakWheels and CarFirst offer a marketplace
for buying and selling new and used cars.
• E-commerce platforms also provide accessories, spare parts, and automotive services.
• Home & Furniture Sector:- Online platforms such as HomeShopping.pk, Symbios.pk, and
Goto.com.pk offer a variety of furniture, home decor, and household items.
• The sector has experienced growth due to the convenience of online browsing and doorstep
delivery.
• Real Estate Sector:- Online portals like Zameen.com and Lamudi.pk provide listings of
properties for sale or rent.
• E-commerce has simplified the property search process for individuals and businesses,
offering virtual property tours and easy communication with real estate agents.
These examples demonstrate the diverse range of sectors that have integrated e-commerce
into their operations in Pakistan. The continued expansion of e-commerce across industries
reflects the growing digital economy and changing consumer behaviors in the country.

9. • CHALLENGES & OPPORTUNITIES
• The e-commerce industry in Pakistan faces several challenges and opportunities.
• Challenges include logistics and delivery infrastructure, trust and security
concerns, and limited digital literacy in some areas.
• However, these challenges present opportunities for innovation and growth, such
as improving logistics networks, enhancing cybersecurity measures, and
expanding digital literacy initiatives.
• Government Initiatives:- The Pakistani government has introduced regulations
and initiatives to support e-commerce growth.
• The E-commerce Policy Framework, aims to provide a conducive environment for
e-commerce businesses and promote consumer trust.

10. TRENDS AFFECTING CORPORATE CULTURE IN
PAKISTAN
• Introduction:- Corporate culture in Pakistan is being influenced by the rise of e-
commerce
• The adoption of e-commerce has brought about several trends shaping
corporate practices
• Trend 1 – Rise of Mobile Commerce:- With the increasing penetration of
smartphones and affordable mobile data, mobile commerce (m-commerce) has
witnessed significant growth in Pakistan.
• Companies are adapting to this trend by developing mobile-friendly websites
and mobile apps to cater to the growing number of smartphone users.

11. • Trend 2 – Personalization & Customer Experience:- Companies are leveraging
data analytics and artificial intelligence to deliver personalized recommendations
and customized shopping experiences.
• This trend is reshaping corporate culture by emphasizing a customer-centric
approach, fostering a deeper understanding of customer needs, and enhancing
customer loyalty.
• Trend 3 – Digital Transformation:- Pakistani companies are embracing digital
transformation to compete in the e-commerce sector.
• A survey by McKinsey found that 86% of Pakistani businesses have adopted
digital tools and technologies.
• Trend 4 – Remote Work & Flexibility:- With online platforms, employees can work
from anywhere, reducing the need for a physical office space and allowing for a
more flexible work environment. Effective communication and collaboration tools,
such as video conferencing and project management software, are being used to
facilitate teamwork and maintain connectivity among remote teams.

12. • Trend 5 – Entrepreneurial Spirit:- There are over 2,000 registered e-commerce
businesses in Pakistan. (State Bank of Pakistan)
• E-commerce platforms in Pakistan have created opportunities for small
businesses and entrepreneurs.
• Startups are emerging across various domains, driving an entrepreneurial spirit in
the country.
• Trend 6 – Collobarative Ecosystem:- The e-commerce industry in Pakistan has
witnessed the emergence of collaborative ecosystems.
• Partnerships between businesses, logistics providers, payment gateways, and
technology platforms are common.
• In conclusion, the rise of e-commerce in Pakistan has had a profound impact on
corporate culture. Overall, businesses in Pakistan are adapting their corporate
culture to thrive in the e-commerce era and capitalize on the opportunities it
presents.

13. ORGANIZATIONAL PERFORMANCE WITH EC
MODELS.
• Introduction:- In today's digital era, organizations of all sizes are harnessing the
power of electronic commerce (EC) to drive their success. E-commerce models
enable businesses to connect with consumers, streamline operations, and
expand their market reach. This presentation aims to analyze the performance of
various organizations by examining their adoption of specific EC models.
• By delving into case studies and exploring key factors contributing to their
success, we will uncover valuable insights into how different e-commerce models
have transformed organizations' performance.

14. EXAMPLES OF ORGANIZATIONS WHO ADOPTED
SPECIFIC EC MODELS
Business to Consumer E Commerce Model.
• Amazon: The world’s largest online retailer, offering a wide range of products to
consumers globally.
• Walmart: A multinational retail corporation that has expanded its B2C e-
commerce operations to compete with Amazon.
Business to Business E Commerce Model.
• Alibaba: A leading global B2B e-commerce platform connecting businesses
worldwide and facilitating trade between suppliers and buyers.
• Cisco: A multinational technology conglomerate that leverages B2B e-commerce
to connect with its network of business partners and streamline supply chain
processes.

15. Consumer to Consumer EC Model.
• eBay: One of the world's largest C2C e-commerce platforms, enabling individuals
to buy and sell products to each other through auctions and fixed-price listings.
• Olx: One of a well known C2C E Commerce platform, where customer and buyer
meet to sell and purchase their items according to their need and demand.
Consumer to Business EC Model.
• Upwork: A freelancing platform where businesses can connect with skilled
individuals for various projects and services.
• Fiverr: An online marketplace where individuals offer their specialized services,
allowing businesses to hire freelancers for specific tasks.
Government to Business EC Model
Tax Filing: The Federal Board of Revenue (FBR) in Pakistan provides an online
platform where businesses can file their tax returns electronically.

16. Government to Consumer Business EC Model.
Online Passport Application: The Directorate General of Immigration and Passports
in Pakistan provides an online portal where citizens can apply for new passports,
renew existing passports, and track the status of their applications.
• CONCLUSION.
Organizations that have adopted specific e-commerce models have generally
shown improved performance and success. By leveraging e-commerce platforms,
businesses have gained wider reach, increased customer engagement, and
enhanced operational efficiency. They have expanded their customer base through
online channels, reaching a global audience and tapping into new markets. Overall,
organizations embracing e-commerce models have witnessed significant growth,
profitability, and competitive advantage in the digital marketplace.